Dealers selected paint manufacturers like the girl to marry Lang Development Experience.

<p> the past few years, I chat with the paint dealer will hear some dealers complain: too hard these days to sell paint, getting lower and lower industry profits, the brand is too difficult to do. .</ P> <P> <P> <p> </ p> <p> </ p> <p> I visited the country found a lot more than paint market success stories: a brand in a market will be second and third line .made by its main brand dealers; a couple of years into the coatings industry, the dealer can only do so on the performance is the envy of millions of cases. .By the author of the understanding and analysis of these cases, summed up the experience points, hoping to provide a reference for the paint dealers. .</ P> <p> distributor brands the opportunity to choose not to leave the </ p> <p> paint in the paint market, many brands, but the real influence, said the brand was still relatively small. .How to find among the many paint brands meet their needs, increased space, the brand is enough stamina needs to think about each dealer. .A few years ago, most dealers are "backed by a good shade tree" mentality, competing with big brands. .However, in recent years, with the rapid development of coating industry, paint industry is becoming more competitive, first-line brand awareness and increasing market coverage, a lot of paint stores in the same market are the same in the distribution of goods, the state legislature, Dulux .marketing shop next to standing. .</ P> <p> for large distributors, they need to smooth the channels of brands and expand sales to get their year-end rebate; and for the average dealer, the choice brands aim is only to take advantage of the brand .have a reputation in the market to their own development. .</ P> <p> line paint brands, but the threshold is high, they will only be in one region and several large-scale co-agents, then the development of second and third line down from their dealers. .Dealers can not create a common brand of paint companies have a stretch of direct dialogue, if the sales meet the bottleneck will always be out of their agents, dealers in a weak passive position, there is no right to speak. .</ P> <p> second and third tier brand dealer is not willing to choose </ p> <p> second and third line of the brand, as opposed to first-line brand, brand awareness is not so high, consumers do not quite join in corporate advertising .and other aspects of support is not as first-line brand. .</ P> <p> paint dealers worried about the success of these products are difficult to do, with a total fantasy is not some bring their own found no vacuum, so the revolving door style for the brand. .To be in Guangdong today and tomorrow to be in Shanghai, it is difficult in a regional market will make a well-known brand. .</ P> <p> what opportunities where </ p> <p> Indeed, second and third tier brands though not first-class brand in the propaganda means, channels laid on the advantages of its product features, quality and the gap between brands is not very .large, in some segments of the market, some second and third tier brands than the brand an edge. .The second and third tier brands in the sales policy flexibility and the protection of other aspects of the dealers are usually done quite well, they and other big cities in the provincial capital city of a decorative material or an area set up by a point a point of sales, for the second ., three cities were based on different business strategies set by the two agents of the city, an agent for distribution, there are many companies now have control of the channel sink to the county-level cities, a county established an exclusive .to ensure that distributors, resellers interests. .</ P> <p> so for the general dealers, how to choose a local market for their own development and operation of the second and third line of the brand as the common development of long-term strategic partnership is very important. .</ P> <p> good positioning, identify the co-branded </ p> <p> cooperation by many business people as "fish and water" relationship, whether manufacturers or businesses want to achieve a win-win situation .relationship. .In fact, companies and distributors due to their respective positions, in many ways opposites. .</ P> <p> early in the cooperative enterprise shall have power are often looking for the "big fish", with business connections in the local network and influence quickly open market; the business wants to rely on " .tree "to develop and grow. .In fact, but after a period of cooperation, manufacturers found that dealers are not the better choice, but to identify appropriate business development strategy and business development model and corporate culture is the best. .Manufacturers when selecting distributors assessment should not only strength but also its reputation, word of mouth, networking and marketing awareness terminal integrated indicators for assessment, more importantly, look at the dealer is not a strong willingness to cooperate. .Second and third line brand business after years of market operation, how to select distributors for the gradual establishment of a set of own rules, as long as the enterprise business a little flexibility under the investment provisions can achieve good results. .</ P> <p> but dealers often tend to business cooperation with the passive and do not have a clear idea, do not know what to do? .Which brand do more conducive to their development, a distributor of its own to what the position? Is to choose a more excellent second and third line of the brand for long-term cooperation, or drift to rely on big brand to do day to day it? .</ P> <p> I visited in the market, found that the larger volume of business dealers are usually clear ideas for their own strengths, weaknesses and future development objectives are very clear and unambiguous, so that work efficiency but also it is very .organized, they know what the positive things that do and what not to do or to do the co-ordinated by the manufacturer. .Dealers are more and more value on immediate interests, which corporate policy is good, just like what big business profits go home today to do this line tomorrow to pick up the business to change to do that at home, anyway, as long as the money .can do anything, unprincipled, unplanned, all to make money as the goal. .This practice may temporarily get some petty, but also lost brand loyalty and reputation, the future is more difficult to have a chance with some of the best brands, the development of dealer most likely will move toward a vicious circle. .</ P> <p> In fact, every dealer has its own advantages in resources, enterprise development need to have a clear market positioning, dealer development as well. .You may wish to set out the dealers all the advantages, disadvantages, social relations, to find out the most advantageous and most reliable resource for reference, define their direction, and then look for a suitable brand to discuss cooperation. .Of course, in the process of choice and enterprise cooperation, also need to carefully consider the company's overall strategic direction is decided by your own goals and the same. .For example, you paint in the high-end furniture market, resources are very rich, then you choose to do a high-grade furniture lacquer-based enterprises, the service of common good and common development. .</ P> <p> In fact, manufacturers distributors election election-laws as if girls like to find a suitable than any aspect of finding a good is more important. .</ P>.