Future low-end paint market is a game of risks and opportunities.

<p> First, paint, paint a dramatic decline in the price </ p> <p> prices paint coating industry, paint the continuous development of the price break, up against the "world factory" label, China's manufacturing industry is more .mixed: one is the importance and status of the Chinese market recognition, it also means that the products are mostly of low areas. .For China, the "urbanization" of the process and does not solve most of the spending power of farmers is not high. .</ P> <P> <P> <p> </ p> <p> </ p> <p> the same time, fast-food consumer psychology is also urging the city's low-end market, living, such as mobile phone firms to meet the .is such a low-end taste. .This is why in recent years, "cottage" run amok, and threats to bring the brand licensed reason. .At the same time, the Chinese coating industry has not escaped "low end" of the spell. .</ P> <p> low price is the biggest advantage of the low-end products, so the low end of the market can easily open up the market, capture the hearts of consumers, can help enterprises in the initial stage to open the market well and return of funds. .Can be said that the future low-end paint market is a game risks and opportunities. .With the development of enterprises, if they revel in the low-end market, it probably is a trap, will believe it can be "low end" of the quagmire in no light of day. .</ P> <p> According to the National Bureau of Statistics data show that: in 2009 in Yinchuan City, Hebei Province and home improvement market momentum is good, most of the building and decoration material prices increase than the previous year. .Among them, Hebei Province, building and decoration materials prices last year, has risen 1.9%, while the paint down 3.2%, Yinchuan City, building and decoration material prices rose 1.9% over the previous year. .But the paint prices fell by 1.6% over the previous year. .That group appears in the decoration materials prices, the paint and coatings market in 2009, appeared an average concentration of "diving" situation. .</ P> <p> followed by low-end market is dominated by rural stir </ p> <p> recent "building materials to rural areas" has been written into the central "Document," the message is .Many media outlets and the media called "Building the countryside" is the second "home appliances" and "car to the countryside" after another major move to expand domestic demand, the industry also have a lot of paint that, by .the "countryside" of the east, even the vast rural market will be developed. .Of course, when it comes to the countryside, the price will naturally be "under the" come. .In fact, the first-line brands such as Dulux, are aromatic, the state legislature a more comprehensive function of the "odor", "to formaldehyde," the price of the paint line than three much higher price of branded products. .</ P> <p> limited purchasing power in the rural case, a prominent contradiction is difficult to solve: high quality, high prices, low-end rural consumers can not accept; low-quality, low prices, corporate profits coating .they can not guarantee. .Has always been the "high end" as the goal of the paint brands he moved into the low-end market, is appropriate? Opponents for the first-line coating is mainly concerned it would damage the brand for its high-end image. .They also worry that spend a lot of manpower and resources, gain some low-end market, but lost the dominant position in the high-end market. .But most who agree with the views of the wisdom that: on the one hand because of China's paint market is moving towards mass, architectural coatings, consumers will also be concentrated in low-end market, the appropriate lower profile, enter the low-end as the wise. .On the other hand, for many first-line of paint brands, strong brand image, technology accumulated over the years is an advantage. .</ P> <p> in the low-end market, the price is the consumer making a purchase decision is an important factor, in order to "countryside", in order to paint into the low-end market, so pricing is not too high .. .According to Philip? Kotler's point of view, in the development of prices, there are three main considerations: First, the cost, and second, the price of competitors and the price of substitutes; third assessment of the unique characteristics of the product the customer. .Some of the advantages of high-end market has been made of paint brands, it is clear that three areas need to take into account, while also taking into account the low-end price-sensitive consumers. .</ P> <p> market price level by one of the most important means of opening up will be done in the low-end paint market price and the low level flush, only to meet consumer expectations. .In fact, careful consumers may also find such a problem: the Chinese coatings industry has always been the leader of the Nippon Paint in 2009 in the "net Wei Chuan effective one" high-profile public, but also relatively low-key .The introduction of the series "Three", "Combo" paint products. .The two in the state legislature overwhelming television, print media advertising network and rarely appeared in the paint products is relatively much lower price to capture the rural areas and low-end market, can be said has an original. .Another example has been the occupation of the city as the goal line classic paint, in late 2008 and early 2009's economic downturn, the ads call for "classic paint, blue cover, 138 shock prices" to attract .a large number of consumers. .</ P> <p> these cases also proved a targeted low-end price, not high-end paint brands will have a negative impact, but the image of erected close to the people, and constantly improved. .</ P>.