Financial tsunami raids coating enterprise decision five trends forecast

<p> Against the financial tsunami and the economic crisis of the re, paint companies need most is terrified, at sea and from a mess in calm down and find the correct direction. </ p> <p> <p> <p> .What are the most expensive 2009? strategy. Against the financial tsunami and the economic crisis of the re, paint companies need most is terrified, at sea and from a mess in calm down and find the correct direction. </ p> <p align .= "center"> </ p> <p> How to cut costs, how to adjust product structure, how to choose a market ... This question depends on a core questions: how to respond to changes in the environment, and to .identify new competitive strategies?, in the economic crisis in 2009, is destined to be a year of turmoil. Coatings business strategy formulation, in the final analysis is built on future scenarios of prejudging the future risks and opportunities and their own competitiveness, and thus .to the contrary and planning of current and long-term. Thus, effective for the enterprise environment, will be the key to corporate strategy development. </ p> <p> Macroeconomic situation and market conditions, consumer psychology, Chinese paint enterprises of very .few such instability. "When will better?" which almost every person common questions about coatings. 2009 lunar new year, will own ugly as forecast, is "the worst of times, the best time"? future possibilities, 2009 will put the paint .industry into how future? this article outlines the four trends that will not be complete in 2009, but at least concern, as they are and coatings business is closely related to the survival and development. </ p> <p> 1. the external .environment is still challenging </ p> <p> 2008, 2009 and will be more difficult to - this is mainstream macroeconomic trends. According to the analysis, the cycle of China's economy down generally not less than 3 years, not to mention the current .China faces internal and external economic environment become more severe. Therefore, to the current economic cycle of vertex 2007 estimate, it is possible to 2010 China economy to walk out of the "bottom". </ p> <p> Gates of fire, .unwitting, China's paint industry is struggling, last September, after a sharp decline in consumer demand for clear coating, overall rendering a downturn. Although countries vigorously stimulating domestic demand, short time cannot promote the real estate industry, paint industry also undoubtedly quickly by benefit .. Late last year, in this way the "breakthrough" series of thematic planning, many industry experts analyses the trends of the future paint industry; many people said that in the first half of 2009, the situation remained severe, depending on the national economy .in the second half of the domestic demand pull, but three or four-stage market will be promising. </ p> <p> 2. unemployment rate: redundancy and reduction of the crossfire </ p> <p> The shadow of unemployment .are enveloped in the country. Labor and Social Security Ministry officials said 2008 year can control in 4.5%, but at the same time carefully expressed 09 years employment situation worries. However, some people speak out on statistics of distortion, and forecast 2009 unemployment rate .will reach 14%, this is by far the most pessimistic figure. </ p> <p> Panoramic view of the coatings industry, the world's largest paint manufacturers Akzo Nobel China in September last year for layoffs, directly related to its factory in China .. Of these, Tianjin company and Dongguan company laid off hundreds of employees, and Dongguan company might have to move out of Dongguan. In November, following the chemical giant BASF announced layoffs of 2 million people and close to 80 factories, the international cross- .industry Dow, DuPont, etc. also have announced a large-scale layoffs to address financial and chemical double whammy of Blizzard. </ p> <p> Export demand downlink, domestic consumer demand to vibration, enterprise management difficulties, in 2009, is .still very difficult to have improved remarkably. It is worth for sure is that although many coatings companies have made the decision to stop the enrollment of new members, but commitment not as a result of the financial crisis, layoffs, let the paint enterprises employees see .the human side of enterprise. </ p> <p> 3. "national" and "DPP" synchronization </ p> <p> To save the economy, the State decided to invest 4 trillion. Many people worry that these country- .led investment will help the State Enterprise "national may occur in people retreat" situation. Crisis, the State-owned enterprise resource advantages and risk-resistant ability be incisively shows. By contrast, the negative shocks, consumption of raw materials, lack of financing ., corporate development facing unprecedented bottlenecks, in particular small and medium-sized paint Enterprise days very difficult. </ p> <p> Earlier well-known economist, Wu Jinglian, current policy, consideration should be given to help the real economy, particularly .SMEs, through the Straits, fundamentally, it is necessary to achieve the changes in the pattern of economic growth. Currently, this support is being gradually implemented, freeze a minimum wage standards, allowing difficulties delayed payment of social security enterprise ... The introduction .of these initiatives, the biggest reason is the solution to small and medium-sized enterprise financing. </ p> <p> Shenzhen exhibition Ananda, Guo Wei, in an interview on the coatings industry trend is optimistic. He pointed out that the current .situation will be the industry resulting in a larger shuffle, according to market rules, the disadvantages of enterprises will be eliminated, the advantages of the enterprise will survive, the new enterprise will stand out. You can expect is that small and medium-sized paint .companies will spend the post-crisis rejuvenated, "democratic" and "State" synchronization, promote comprehensive economic recovery. </ p> <p> 4. Enterprise "grown up" </ p> <p> Enterprise policy is gradually introduced and .implemented, but the prospects of the enterprise ultimately depends on your own. In addition to the dramatic changes in the market environment, in 2008 there are too many star enterprises in met's "social responsibility" </ p> </ p> </ p .> This high-voltage line. The most well known of course is three deer and almost all dairy enterprises; be exposing human intervention search result, malicious shielding Baidu today remains utterly exhausted; and the "Tycoon" Huang guangyu simply endured. This to some .extent the "reimbursement" past "irregular development" owed to settle scores with corporate social responsibility. <p> "Responsible care" is the international chemical industry based on the industry's own characteristics of advocacy and implementation of a new concept of social responsibility. Implement .the "responsible care" has become the domestic chemical enterprises to change the image to expand influence and maintain sustainable health development of important initiatives and is the only way. China Petroleum and chemical industry association and the international chemical manufacturers association braided hair the "responsible care ."implementation guidelines (for trial implementation)", "implementation of" responsible care "undertaking", China also actively encourages, supports and advocates the concept of "responsible care" in the industry vigorously pursue and implement, in the hope that conditions for enterprises .to actively join the concept of "responsible care" practice and commitment. For corporate social responsibility of this year are also likely to become coated maturity of SMEs. </ p> <p> 2009 will be a new starting point, the real recognizes real .social responsibility, take on social responsibility, will be China the painted the long-term development of enterprises, this required could become the "enterprise" adult ceremony. Liability forces is competitive, it will be the enterprise in the future competition to win a trump .card. </ p> <p> 5. the "patented technology" into new target overseas mergers and acquisitions </ p> <p> Financial crisis-induced export decline, China began to reflect on their own development mode. For the past .30 years, in order to meet European and American countries such as China overconsumptioncdns, at the expense of the environment, to inexpensive products continue to supply others. China is not only a manufacturing center, or a logistics center, resources and products gathers here. .Accordingly, China has some major cross-border mergers and acquisitions in order to get critical raw materials. </ p> <p> But this pattern is likely to start in 2009 from 5 years changes, product upgrade forced domestic enterprises to increase the emphasis .on research and development ability of transnational corporations are also accelerating the transfer to China, the future of cross-border mergers and acquisitions, for core technology and capability of the merger will be more and more. According to industry analysts said the global coatings industry merger .activity compared with the past few years has decreased, but will continue active. International Paint giant will shift to the acquisition of some small and medium enterprises, as well as coatings that have franchised technology or production company. If Australia o ruikai company wholly owned by .the acquisition of a new Opel chemical (Shanghai) co., Ltd. is one example. </ p> <p> Of course some paint companies facing foreign, China for those substantial scale and with a capacity of enterprises may release. If the .beginning of reform and opening up to foreign companies through joint ventures in China market entry gets the curve, the Chinese enterprises can also enter through the curve to obtain its foreign enterprise key technologies. China manufacturing to Chinese creation of change will accelerate. </ p .>.