Industry Forecast: The hidden rules hinder the paint industry as a "nigger".

<p> exposing the industry: paint market, "R & D center" has become the unspoken rules </ p> <p> According to the industry, R & D center in the paint industry, the capacity of a huge market, has become the rule, manufacturers are .difficult to find effective countermeasures. .However, the special nature of paint products, FALSIFYING cause damage not only the interests of manufacturers, but also the interests of consumers all over also caused great harm. .According to HC I understand the causes of FALSIFYING coatings market is still well documented, the reason under the following main points: </ p> <p> one, the price system is imperfect: the price system by a .level wholesalers, secondary wholesalers, retailers. .The current pricing is different regions have different prices, the distributors of different sizes have different return rates, profit and risk driving cross-regional sales distributors. .</ P> <P> <P> <p> two channels inappropriate incentives: sales profits, is to make the best distributors of products for the eternal power of enterprise sales. .On this point, companies are generally linked to the development of year-end sales rebates, special incentives and other policies to expand market share, provide commercial sales. .But when the company targets to increase sales, and is likely to induce dealers took to the road of R & D center, some dealers to over-fulfill its mandate, the regional R & D center will also provide the other. .</ P> <p> three vulnerabilities in channel management: Some dealers in the business of other products, the purchase and sale of the product range and the division of the company are different. .In order to reduce transport costs, there could be abnormal phenomenon. .In addition, the competitiveness out of the need for dealers to be FALSIFYING territory to other R & D center will be the last market price of chaos, it may cause the company to exit the local market. .Therefore, in planning the scope of distribution should not be too close to the sub-region. .</ P> <p> Fourth, defective packaging coatings 'help' R & D center: a paint factory production manager, said the production of coatings is the need to add different depending on the region and the special formula. .I did a test, come up with several products to the professional who is difficult to discern from the packaging of its targeted areas. .</ P> <p> ills the hardest to trade "kickbacks hidden rules" intensified </ p> <p> coatings industry can not escape the unspoken rules of natural hand, selling paint products kickbacks, take the potential rebate is not a secret .rule has become the unavoidable ills decoration industry, has been disrupted the normal operations of the coatings market. .Do not think that only painters can shop with the owners to get "kickbacks" from some of the renovated property owners and industry insiders, the wind intensified as the commission, the decoration owners to increase its vigilance, various more .Measures also will be hidden rebates available, with the appearance of a rebate product, multi-purpose use in the decoration paint, or simply take advantage of the owners pay no attention to secretly discard the paint and so on, do not know how many owners were not informed & ldquo .; black "too. .</ P> <p> "near the brand name" of the sound development of the coatings industry </ p> <p> paint indispensable prerequisite for home decoration materials, one for its quality is getting higher and higher demands ., Central Insurance paint coatings market has been widely recognized by consumers, rather like the state legislature, Resources, Dulux paint brand that have long been popular. .Consumers know and do in the paint industry leader, the state legislature, CR, Dulux and other brands of product quality and environmental protection can be further protected, it is precisely because of these reasons, many non-formal enterprises in order to make their own paint .products faster into the market, often walking a fine line to play some trick, use of these brand-name paint brand, enhance their sales, so breeding out as "a new generation of Resources", "U.S. Home & rdquo Nippon .;, "Haier Symphony paint" a brand-name products like Pong. .</ P> <p> to the current paint industry, "near the famous" phenomenon is very common, the more high-profile brand, is "near name brand" the higher the probability, leaving companies a headache, this .species to rely on "near the famous" survival of the enterprise is more than repeated treatment. .Paint production and consumption in China as the second largest country, why is the paint industry has been big but not strong, the reason is mainly because the Chinese paint market is not standardized, the real power to do independent research and production of large paint companies are rare, and in .more than 7,000 enterprises in the domestic paint, SMEs account for most, so although China has a huge lead paint capacity, still with the United States this power can not match the paint. .</ P> <p> resources as the world powers, China has been dedicated to comprehensively improve the level of production and sales of industrial products, the paint industry as one of the important one, and its healthy development, are increasingly valued by the state government departments, .However, the industry coatings market unspoken rules that exist in the phenomenon of the coatings industry has created a certain effect, if this continue with its development, paint the threshold of power or will not be exceeded. .</ P>.