Mixed paint industry, three key points can be activated Brand Marketing.

<p> coating should be adapted to local conditions, such as the large flow of people in the room should use anti-pollution, anti-aging, good paint color retention, such as tolerance and strong, good to Wei Bao Xingse Nart interior wall paint coatings and special .the living room wall for use; based climate, the South should use moisture, mildew and good paint; North Fang Zeyi use low temperature, the construction of a good paint. .</ P> <P> <P> <p> First, positioning is the key </ p> <p> Today, most enterprises in China is still very strange for brand management, strategic management of brand knowledge is still very poor, .of brand management to do exactly what the specific job is not to understand or do not know much, is not complete; more utilitarian, believed that the product sold is a good brand, which will give a great deal of conflict in the coatings industry. .</ P> <p> coatings industry has many brands, there is almost no core values of the brand positioning, marketing strategy so often been tactical objectives deviate from the pursuit of core values. .Some companies in advertising picture is very arbitrary, subject demands a new month, year after year change, this is not the core force of the enterprise to promote the brand out. .Therefore, the paint companies in positioning the brand should be the theme remains the same to create the industry's core brands. .</ P> <p> Second, the pretext of hot current events </ p> <p> on the paint industry is concerned, although the fierce competition, but bland, boring advertising communication, but did not show the entire industry vitality. .Therefore, distribution channels, are inseparable from the brand. .Therefore, the correct make good use of current events to promote the brand, the effect will be less than original intent. .</ P> <p> because the value of the brand as a whole, consumer attention to detail, a successful brand extension will leave a good impression to consumers. .Consumers, especially emotional and moved by a particular detail, the brand is facing a set of consumers, and consumers of the collection is every consumer. .</ P> <p> Third, the good fight a protracted war </ p> <p> in the paint industry: some business owners the prevalence of short-sighted goal of advertising psychology, wanted to do a couple of advertising received beyond the imagination .effect, only pay attention to current interest, ignoring the role of advertising is a real long-term cumulative effects, on advertising should be a distinctive brand image of the ad focus. .Most companies think that advertising is the release of information to obtain real-time call volume, bring direct sales. .The short-term goals for the advertising revenue is a direct result of the vitality of advertising is very short, more and more rely on advertising investment to sustain the current results, when to stop advertising the results would be zero. .</ P> <p> So, paint the conduct of business only through periodic surveys of distributors and customers in order to know the effect of integrated branding how to paint. .For example, in the questionnaire can be corporate awareness, awareness, choice, reputation, brand association and other content for the survey options, and the findings of different periods are compared to the advertising effect of the assessment, monitoring. .Good at lessons learned, a positive innovation to the brand become the symbol of culture consumers brand loyalty is first and foremost. .</ P>.