Development of the road paint dealer to achieve channels with enterprise expansion how.

<p> dealers to manage, what? .</ P> <p> do liaison between vendors, two-way communication between the two parties; to help dealers move goods and Distribution, maintaining customer relations; for the dealer to the company to the policy, take the opportunity to urge dealers to fight money purchase .? .</ P> <p> these are true, but the problem is so that we can manage the dealer? .Since ancient times, soldiers, war commercial warfare, the same strain. .</ P> <P> <P> <p> a sense, the marketing battle is a "resource war." .Marketing in essence, the use of resources, integration and creation. .Do marketing is to use their own resources, integrate the resources of others and creating new resources. .If we follow the "Resource View" to re-examine the distributor management, what happens? .Many people think: regulatory agency that the two key words: Yahuo, the back section. .In fact, this is a misunderstanding. .</ P> <p> paint manufacturers and distributors, that is, through the chickens lay eggs, a borrowed boat, take advantage of dealer resources to achieve the product sales. .Many salesmen do not understand this truth, by contrast, dealers will have more than smart. .Dealers always do everything possible to fight for manufacturers of resources to expand sales, increase profits, and seek development. .Dealers will usually make every effort to seek the support of manufacturers: the manufacturers figures, to costs, to gifts, to promotions. .No matter what tricks dealers, and its only one purpose - use of factory resources to achieve its own development. .Similarly, in terms of sales, dealers should learn to make full use of resources to sell products. .</ P> <p> dealers have what resources? Confined to the following three categories: </ p> <p> hardware resources: personnel, including distributors, financing, storage, transport vehicles, networks, etc.; soft resources: .including the dealer's brand, business awareness and management capacity; third-party resources: Distributor of social relations, resources and other competing products. .</ P> <p> for manufacturers and sales is concerned, what makes a good dealer to control it? .</ P> <p> manage dealer staff, allowed for the products we sell; manage distributors of funds, use of the money dealers to sell our products; and distributors to achieve good communication, so that dealers can more .In line with our policy of good land. .Regulatory agency is ideal: the dealer into a manufacturer's "branch", "Office." .</ P> <p> the dealer today, many big brand management, initially to achieve this level. .For example: the United States this year, the Group announced Tu disabilities up a lot of assets, many industry sources say its fake, but do you know the brand Jia Lishi some of the major distributors of its group companies into branches .or division. .For small and medium terms, to get into their own dealer dealers may be some risk, but it is a direction, a goal. .So, how can it manage Dealer? .I make a few suggestions: </ p> <p> salesman needs to be done, "three deep": in-depth dealer companies, in-depth dealer's business activities, in-depth market. .</ P> <p> only "three in-depth" in order to understand the situation dealers use of resources to help resellers identify opportunities, identify problems, to help dealers make money. .</ P> <p> Newton once said: "The reason I succeeded because I was standing on the shoulders of giants sake. ."For manufacturers, the distributors take full advantage of the resources, clever occasion, can achieve a multiplier effect. .</ P>.