Paint billion television advertising is wasted?

<p> China's paint companies how much advertising every year? how much wasted advertising media research data show?, apart from the first half of 2009 Lipan exceeds 1.5 billion of net-television advertising investment products, will continue in the second half of the net .taste product television ads on input, the more code wood lacquer advertising investment, estimated the whole year, only in TV advertising investment will be more than three million more to the television advertising markets in recent years. In addition to the Lipan, we also see .the huge advertising duoleshi to achievements of the Chinese market a big giant throne. Have a good success story, 2009 we see a lot in recent years the emergence of national coatings Corporation because "anyone", not soft of the large amount of funds invested in .TV advertising. As long as they meet so that consumers know the paint brand name, or achieve the goal of attracting business success, spending more money is worth it, it may be questioned, the pursuit of low investment and high return not every company has .always pursued? </ p> <p> Paint billion television advertising is wasted </ p> <p align="center"> </ p> <p> A United States advertising, United States each year, the company wasted advertising costs .up to 50%. For not yet formed a mature as kuaixiaopin consumer attitudes of Chinese consumers, paint waste TV ads will appear. A famous marketing expert on paint companies advertising investment, very sad to say, "60% of the paint advertising is wasted .. Unfortunately, a lot of wasted paint enterprises are aware, but don't know where is wasted. "It is true that in the current media information overwhelming, want their own paint brand and increasingly intense advertising battle emerge, target consumer groups discovered and .recognized, and is not a very easy thing. However, this does not mean that we can continue blessing for advertising a waste. </ p> <p> Little mind, you will waste a lot of "discovery" of advertising in every day ., every hour, every minute in place around us. Aiming to have temporary "giant group" investments launch a beginning to this unmanned's advertising "on the frontiers of" to sell their series products developed by, for example, "100 million Chinese people be .wise "and" brain gold "(as for Shi Yuzhu later comeback of" cerebral Platinum ", that's another story worth study). Time to China is surging. The result was the product sales, huge advertising costs wasted, capital chain fracture also occurred .. The famous advertising "on the frontiers of" direct result of the giant group come tumbling down. </ p> <p> What exactly is a waste of paint companies Link TV advertising cost? the one hand, we see Zhang tielin, lost .herself at Golden time, Pu cunxin and many big-name stars in all categories of voicing their paint products. Complaining like please star, your product please a star, I would also like to make a star, the result is the value of a star .hight said happily. In fact, this does not necessarily fit the star enterprise products. Some products in the consumer has been a stable market, in this case, the coatings business should be advertising strategy from the size to paint on the features and content, .primarily to market changes on advertising content changes, and to control the advertising efforts. Many enterprise machinery that advertising will be larger effect proportional to the good, the result of excessive publicity, wasted advertising. </ p> <p> Secondly, in advertisements .and products out of audiences lead to wasted advertising. That is to see advertising for people not is the product of potential consumers, or is not a major potential consumers. The selection of television media, the media release or time wrong, and so on. .Especially for engineering coatings has some special power of functional coatings, sky net-ads wasted advertising costs, some paint products in the market to adapt to very narrow, while some paint enterprises are used by a wide audience of media, such as media into too .few follow not vote no, too much is invested amounts to "cow", limited publicity costs down "drizzle" </ p> <p> Sequential publicity resulting in a number of invalid advertising, especially in recent years, some foreign paint giant to .quickly sell products of consumption concept to operation coatings market sales approach, in China many national film industries in a unit of "brainwashing" storm, some Chinese local paint companies against the first learned of the advertising campaign has opened up markets and tasted. When the .market changes, or the product itself has many minor bugs. Resulting in the loss of advertising effects. Coating product design, functionality, performance, quality, and so mediocre results in advertising waste. Some products of advertising to the consumer the impression is good, .but the product itself does not have any excels. Consumers come to, to the disappointment. If our paint companies did not promptly adjust marketing strategies and advertising strategies, but still repeat the original old. Even scale mechanical expansion of advertising. Results on the market .without any excitement. A lot of advertising costs go down the tubes. Blind imitation competitors advertising; advertising wrong tactical counter competitors ads follow up, but no control "and" no demonstrated effective. Realistically speaking, to completely eliminate wasted advertising is not possible, .but most wasted advertising and what is really can be avoided. </ p> <p> In times of economic crisis, open source, throttling is enterprise's two major strategies for the winter. The more we are in a difficult market situation, the dissemination .of and demand for the more prominent. Reduction in the costs of marketing, highlighted the media launch precision. In the case of economic contraction, paint companies will need every penny is spent on the cutting edge </ p>. .In such an environment, you need to effectively adjust marketing investment policy, assessing various marketing model-to-price ratio, maintenance of low-cost marketing costs, ensure quality marketing results, are the cornerstones of the "winter." <p> < .p> </ p> </ p>.