Buyer's Guide decoration painting: April 2011

Monday, April 25, 2011

Inventory of the first half of the paint industry television advertising to capture different positions (figure)

2009 paint enterprises large-scale launch TV ad. Different enterprise brand concept, select different television TV vector to pass to the different groups in the coatings industry product information, brand information, has its own characteristics to capture the different effects of the "position", different levels of consumers.

Just as different paint companies have different branding strategies, TV ads are downright reflects this. Throughout 2009, the coating is to promote corporate advertising, brand, promotion of enterprise products, the enterprise investment.

Classic lacquer

Classic paint Hunan TV TV commercials into Hunan TV, such as "day" and other sections

TV advertising theme: Classic lacquer China-us

From white-collar workers, housewives, each with different groups of pregnant women out of the net, resistance to scrub classics paint, highlighting the various features of classical painting. Last value of $ 238 launched blue cover NET taste classic lacquer.

The advertising content you see classic paint lead with net taste concept, products suitable for different consumer groups.

Redbud paint

Redbud paint strong landing CCTV put CCTV advertising

TV advertising topics: redbud paint out spring

For kids, lovers, the elderly and other groups, brush out happy spring, romantic spring, spring of health, for you to House paint out spring!

Redbud paint advertising that contains different consumer groups, romantic and full of ads that make you feel spring around you.

Taiho paint

Taiho paint quality borderless television commercials into Hunan TV

TV advertising topics: quality knows no borders

Through advertising, delivery coating quality concept, emphasizing quality knows no borders, only a different choice.

America's paint coated

Placement of CCTV advertising

Mainly in investment-oriented

The above describes the different TV ads reflect the different needs of the coatings industry, you pass the quality, I'm inviting you romantic, my reason.

Advertising as a secondary means coatings brand, coating product promotion, play a positive role. But consumers are able to accept the coating product, you also need to enhance their own building, guarantee product quality, provide good after-sales service. From sales to construction can give good advice, so that the end consumer satisfaction is paint companies continue the pursuit of the objectives.

No matter what way of promotion, paint enterprises are not forget our brand-building, strictly controlling the quality of products, the promotion of power can only be achieved sales growth.

Paint stores such as battlefield shopping short knives show win stunt

If a field has two to three bear, there must be a person, basically sell sell better, longer like more surface good shopping from the location of the main channel recently, as the primary channel and a large, easy to guide customers .to purchase. Another Guide to stand in the middle of the shelves, shelving on both sides of the channel can be taken into account. If you have a third Guide, it is relatively remote location, a bit role, such as supplements help to move .goods, tinting paste, delivery, passing of customer wavering a hammer set tone: you see how good this paint, buy this! Common mistake of purchasing guide A lot of bear eloquent .in their customers about products, materials, quality, characteristics and so on, also some terminology for the layman, but he just didn't tell customers that the product's characteristics can give the customers what benefits. Purchasing guide .must remember: first, to learn to listen and see what kind of products the customers needs, we are selling the goods, not the speaker. Second, we sell is not a coating, paint to the interests of its customers - on health, environmental .protection, color and harmless remain durable and so on. Demonstration of force The so-called .demonstration, is in some way the performance of the products, benefits and features of the display, so that customers have an intuitive understanding and personal experience. Sales can be combined with the product, through stimulation of the customer's sense of touch, hearing, Visual ., smell, taste, for example. A well-designed demonstration method, to create sales miracle. Purchasing Guide to note check: demo props are clean, find the scenery pleasing? is there some special presentations? some .good presentation methods to implement it, do you still remain in mind whether skilled demonstration on?? For the coating industry, one does not know which brand role of the customer, the model is too strong. All plastering .mix effects for both. I saw in the marketplace, a purchasing guide will be a barbed wire made of vessels of the brush on the paint, which should be in the water, even more amazing is: water, also put a fish. </ .p> Not leaking, illustrates the paint quality reliable, it is waterproof, but inside the fish, it means that the paint is environmentally friendly, this demonstration at the moment of the conquest of the consumers. </ .p> .

The low-carbon economy Foshan paint companies develop coatings product standards

In the low-carbon economy big heat, the resource-saving ecological building material will become the global building materials industry, Nanhai district, Foshan enterprise to seize the initiative? Recent news from Foshan software Park, China building materials Federation of ecological .building materials Sub-Council standardization promotion centres have recently settled in the Park. National building material industry productivity Center Director Lai, said Dan sound at present domestic standards of ecological building materials to be filled with lots of white space, related departments are organized to develop .related standards, Foshan enterprises should seize the opportunity to take the lead, as in the field of ecological building materials product sought supremacy. National ecological building materials standardization meeting held April Foshan 18 .April - 19 April, the national building materials industry productivity Center, China building materials Federation of ecological building materials Sub-Council, Foshan municipal people's Government jointly organized by the "first Chinese environment to promote standardization and industry development" will be held in Foshan. . It is understood that the Conference will be invited to our country and international environmental functional materials such as engaged in research and development, functional testing and standardization research experts, environmental health and functional products development and management of business people .and materials use party real estate enterprises, the repair decoration company, business leaders, cross-industry chats-ecological environment construction materials industry developments, share the latest research results, exploring new standards of construction, etc. Efforts to promote the building materials industry to ."ecology, environment, good for health" and other low-carbon pattern direction. It is understood that, with the national environmental policy introduced, the traditional high energy consumption, high pollution, high emissions of the building .materials industry's survival and development. At the same time, low-carbon economy in the international and domestic vigorously pursue development, ecological city, green building, eco-Habitat environment building needs are growing, eco-friendly building materials product demand sustained and rapid economic .growth, ecological building materials industry is increasingly becoming the mainstream of building development and direction. Ecological building material related to Foshan ceramic and other industry Thanks to Dan grunt, to promote our eco .-friendly building materials industry, December 16, building materials industry environment-friendly and healthy building materials Standardization Technical Committee was established, the organization reported environmental standards in the field of functional materials, standardization system, standards, advisory services, and foreign exchanges. < ./ p> "Foshan is China building material, in Foshan, holding the first meeting of the ecological environment to promote the standardization is to have more active participation to Foshan Enterprise standardization system build process, and as the enterprise's future competitiveness." .Thanks to Dan sound said. "Standard control, has become an international competition in the most powerful weapon." Thanks to Dan sound, at present, the international standard on the stage, China has begun to implement from .passive to active participation in international standard setting international standards. Enterprises should have to learn how to win a new "right", to use the "standard" was created to protect their own interests, seeking enterprise by leaps and bounds. . Thanks to Dan sound advice, Foshan of construction ceramics, coatings, aluminum, stainless steel and other industries enterprise should attempt to intervene to national standards of ecological building materials, as enterprises in future low-carbon economic development in the deliveries. < ./ p> .

1 room 1 Hall of color family meimei 27 figure self-timer single apartment [map]

A room with a Hall of the small house, a good, always easy color, look at the little white collar MM small house, the area is not large, but always warm, detail visible MM intentions. In such a small home, I want to laugh every day dreaming awake.

Not to say, to a night view of our community, well-lit, turned out to be the night time the decoration of the neighbors, that seems to warm the heart.

Ultra high performance-cost ratio of sofas, the right of the yellow flower Lei Muk lattice, antique, Oh.

19 Figure 75 mounted mad show 60,000 square exquisite little house you have to love [Photos].

With love, with family. .People in this life, if you have a complete home of their own, it would be the most happy life, things, and my heart will feel very secure, users now see how the layout of his beloved home. . .

Odor products into the market, how to choose the main demand of the paint odor.

coatings market today, environmental health odor products have become the main demand of consumers. .Major brand stores, or stores Pavilion, they have to paint their own flavor on the net its prominent position, "odor paint" has become the field of building materials and decoration of a popular vocabulary. . the same name in many "odor" under the banner of the coating, consumers can not help but wonder, how to test whether it has the net effect of taste, or odor of .effect is real or fake it? . Although odor paint is a popular product right now, but most consumers do not fully understand the variety of paint "odor" principle. .Asymmetric information leads to the net consumers of paint smell at the time of the weak-side, individual manufacturers have to take this opportunity to "clean taste" concept to be confused. .Overall, the current market, "odor" There are two main principles: first technique that directly eliminate odor emulsion technology, which is the real odor technology. .Developed based on this platform odor paint products, paint itself is almost no smell or odor and can quickly distribute ultra-low; the process complexity, high cost, so far only a few high-end brand to produce the coating. .More products using this technology, targeted at high-end, upscale, the price is relatively high. .Only products using this technology, is the real odor paint. .In addition to finish outside the primer matching odor has also been available to help consumers to better achieve a comprehensive odor paint. . second technique, that is covered with a flavor emulsion smells, by definition, only to mask the odor with fragrance coating itself pungent taste, therefore it is a "pseudo-odor" technology, even .can not be called a technology, but a false impression. .Although the flavor can paint masking the pungent smell, does not mean the smell to be eliminated, so that users in addition to smell the fragrance smell, also unconsciously hurt by the smell of paint. .The technology is typically used in affordable products, mainly in the aroma of paint and low prices to compete for market, but there are also individual production of such well-known brand "pseudo-odor" coating. .Mr. Wang Yunfeng reminded consumers to pay attention carefully screened, buy odor paint be sure to choose well-known brands, but in person before buying, be sure to smell. . visible, select the odor paint, be sure to select the "true net taste" of paint; select the "pseudo-odor" of the coating product is worth the candle, it will harm the health. ..

Little room to teach you terrible Xiaobian functional design tips for small space.

to accommodate the design of the desk-based multi-functional room, suitable for small space & non-master bedroom. . one single bedroom, children's bedroom or study, the overall function of both space little need for the bedroom ... ... to put on a desk or computer .table, the bedroom is the most in life requires a function. . usually placed by changing the way the furniture is to achieve the most effective way this function. . <center> </ center> single folding bed bedroom design deep into the bedroom a short space, can take advantage of this way of folding a single person .beds, storage cabinets, desks accommodate orderly. . Unit dimensions: Height: 231 cm, thickness: 60.6 cm, width: 100 cm .

18 simple home decoration fashion people staggering effect of the United States [map].

open a bathroom to save space, two to let the room become very sexy.. . <center> 18 张 stylish simplicity makes the United States home improvement results. speechless </ center> <center> 18 张 minimalist home decoration style of the people staggering effect of the US </ center> a mural, .two. chandeliers, the restaurant's atmosphere filling them.. ..

Recommendation: second-hand housing renovation economical and immediate replacement of wallpaper paint.

wallpaper should avoid even the waterproof shower or soak water directly, it can only be used in "dry zone" (including those in dry areas of the laundry room), often in wet state of the "wet area ."This shall not use any wallpaper. .To solve this problem, "dry" partition of the bathroom can be wallpaper and mosaics, tiles and other wall combination to use, appreciate DIY fun, magic and create a general effect of a variety of styles and decoration, adding to the unique charm of bathroom space. . minimalist style should reflect this minimalist style, the wall design should follow ."simple but not simple," the purpose, can be used plain, monochrome walls installed to create a simple household materials, the mild climate, and then through the furniture, accessories, and home layout to enrich the look; or by the large bright .block design to reflect the home personalized wallpaper; also be installed through the wall the texture of materials from the details of its own to display their impressive quality of life. . pastoral style 2007 the beginning of Furniture from the world at large can feel the warmth of an enthusiasm to .vines, flowers, rounded organic shapes to represent most people love the pastoral style. . European retro style European classical style complex is no longer pursuing a grand design, but also tend to create a sense of understated luxury .. .In color, wine red, gold, lilac, smoke gray, ocher color themes are all good choices; the material, the silk texture of the wallpaper is easier to pass the elegant retro feel. . natural style blue sky, white clouds, vines, flowers, butterflies, elegant return this season. .Nature is the inspiration for designers richest treasure trove of resources, are based on the enduring nature of the decorative patterns are often more subject to fashion favorite. . popular, while in the naturalistic, designed more with the rustic charm of the room for the family to bring a fresh feel. .The wallpaper for the walls of the clothes, to more rich content of the performance of this style. . childlike style as MARC JACOBS, and soft lace overlay with layers of fabric so that LV was as if the young age of sixteen, .When JEAN PAUL GAULTIER and ZACPOSEN have mad love BADY DOLL doll dress ... ... this fresh romantic theme is also reflected in the popular wallpaper, we see a bright, fresh color and young, romantic feeling Fusion water wallpaper water do not dip old "fear of water," the wallpaper, in the application of new technologies, the use of paper-based PVC for the substrate, the surface layer of thick PVC, so .excellent water resistance, water will not absorb water, but will show a drop of water covered with a transparent wall of the cool picture. . waterproof wallpaper also has anti-mildew, anti-fade and other functions, to avoid the wallpaper bleaching due to prolonged wet conditions become "not beautiful." .Cleaning up is even more unusual is simple, you can use direct soft, dry cloth wipe. ..

Analysis: Five Factors to you paint defects caused by the renovation process.

With the paint now variety of development and change with the coating method, coating defects are numerous and difficult to find clear reasons and because, so far there are still many do not know what caused the defect, is somewhat more subtle defects, although it will .occurred, will automatically disappear after a period of time. .The following expenses may result in coating defects influencing factors, but the defects are often caused by the interaction of multiple factors. . (1) paint itself factors As mentioned above, there is a film-forming coating materials, solvents, .additives and coloring materials and other ingredients and the composition of various raw materials, its performance to the composition by a variety of different ingredients, and to complement each other's role. .Usually dubbed the stability of coatings subject to state, so vulnerable to external conditions, the impact of these different defects, such as due to improper storage conditions, storage time, increased viscosity, or solidification occurred too long, but because this quasi-stable state since the tendency of paint .unstable state of the inevitable results. .Another example is the coating formulation is unreasonable, improper selection of raw materials, manufacturing process problems, and inspection, shipping, packaging and transportation. .In particular painting is based coating process for manufacturers product specification requirements, defects still occur, then you can find many reasons from the coatings. . (2) substrate properties of As mentioned above, wood and wood materials are unique characteristics of the coating substrate, water (water easy to move), porous, material and .of heterogeneous materials, the defect factor more. .Wood substrate without the patch itself, there are many defects (bug eyes, cracks, rough, fat, oil, etc.), will directly result in coating defects. .Wood moisture content is too high and the water continues to move out, not only before and after coating caused by deficiencies, and after use of wood products is leading to the main cause of damage to film cracking. .Therefore, the timber must first fully understand the wood coating, wood coating quality and good management, can reduce the possible occurrence of many defects. .So when the defect occurs when the coating, the substrate of the factors can not be ignored. . (3) coating process factors when the coating and substrate can control the factors that exclude, the occurrence of defects in multi-coating process by the unreasonable design, implementation, etc. are not strictly caused. .Coating process here, including the specific coating process, the process methods and tools used in equipment, especially dry and repeat the process of grinding and other procedures are reasonable and a variety of process conditions, process parameters are normally accurate. .Such as coloring and filling material selection, end finish is necessary, the proportion of paint, thinner varieties and dilution rate is appropriate, such as tools and equipment is the spray gun nozzle and air pressure, oil-water separator is functioning properly, etc. ., in particular coating curing conditions (temperature, humidity, ventilation, dust, drying time and phase, etc.). ..

Friday, April 15, 2011

Nippon Paint brush white oil manufacturers, said after the yellow color is normal deviation.

Changle Zheng quite depressed recently, he bought the white wood Nippon paint, decoration of the new stores, stores want to see some decent results white oil paint brush over the place, even some yellowing. . May of this year, Mr Cheng in Changle Changle Garden 4 new stores, bought a 4 "Nippon 1687 Yen 8 series illusion of snow white paint wood", the decoration .New store. .He would like to use white paint, pretend to be generous to some of the new store. .He found after decoration, white oil paint brush of the cabinets, bookcases and other wood cabinets, a bit yellow, and the wall color with white water paint brush out of tune. .Cheng find distributors, dealers said, this is the color of white paint. . Yesterday morning, Mr Cheng once again find the dealer. .Dealers said the boss Chen, Cheng use of paint is really white. .White ivory, cream and beige good variety of rice used in white paint Mr. Cheng, the light intensity of different colors will vary. .If the dim light, they seemed to be somewhat yellow. . Mr Cheng believes that since there are so many white paint, when he was at the time of purchase, the business has not told him directly to the White recommended that paragraph, the burden of losses caused by the merchants. .Yesterday morning, Mr Cheng suggested, the dealer with Cheng, and Cheng went to a paint with the same owners of a home. .By comparison, the Cheng family is indeed higher than the color of yellow paint. . yesterday afternoon, the dealer called the factory sales representative, were identified. .He Qifu factory sales representative, said there are many paint color deviation factors, with a lot of different paints, construction conditions, the thickness of the paint and the use of different curing agents, there may exist a small deviation of the color. ."Mr Cheng at home paint color deviations in the normal range. ."He Qifu said. . dealers charge Mr. Chen acknowledged that Mr. Xiang Zheng recommended paint products in the process, not made it clear that the paint color, but in the course of Mr. Cheng did not submit any objection. ."If a dispute started when, according to Cheng requirements will change, or return. ."Chen said. . Finally, coordinated by the staff of the Changle 12315, Nippon vendors Mr. Xiang Zheng 1,000 yuan compensation. ..

Passion fierce swordfight paint wallpaper contest arena who Swordsman.

traditional Chinese people like white walls, so the paint has always been a favorite of the Chinese people. .But when the wallpaper into the common European home decoration in China, the long-term almost all Chinese families occupy the paint some country out of favor, so it is depressing. .In order to prove his strength, between the paint and wallpaper a fierce contest to see who can Swordsman. . coatings: durability of affordable first-class Earth people know that the wall painting is the most affordable way to deal with. .Cheap paint that is most proud of his chips, one encounters a bit aggressive. .Paint that the price of a roll of wallpaper around mid-range 100-200 million, according to a small volume calculated wall wallpaper made of 5 square meters, 100 square meters of houses do have to spend 06,000 down -1.2 million. .The 100 square meters house with mid-range paint (including materials and labor costs) are no more than 5,000 yuan. . wallpaper argument on the price of paint do not agree: the market is not just the price of Hero, and we though expensive, but as long as the owner of that value for money as we can get the owner's favor. . Then, paint and wallpaper facing the fire: you are still squeamish, not too damp, but also to pull the broken easily be broken, it is not good repair, a few years have changed. .Which, as we paint, inexpensive, you can scrub dirty, broken, it can repair the wall a long life more than you. . you say is the old almanac. .The process we are now much better than before, a lot of wallpaper is not a real paper, but added to some wear and moisture resistant materials, so now we Wallpaper life a lot longer than before. .Wallpaper back in a timely excuse Shihai not forget Though you more durable than we, but you construction is very convenient, but also each time re-painted shovel out the plaster, and torn off as long as we can a new one. . Wallpaper: effect of the dominant pattern of great variety wallpaper had to admit that there is no advantage in price, so he does not head to head with the paints, but put forward their own advantage .where: Our popular for so many years in Europe, and a person to enter the Chinese to be accepted for the fashion, it is because of our rich and colorful patterns, we mean that fashion, gorgeous. .We have created a warm atmosphere is not the kind of cold that you paint the texture can be compared. .Wallpaper further explain the advantages of their own: we are not only the wall hanai, is the home-style participants and decision makers. .Whether it is fashionable or elegant, garden, as long as we are, almost all the popular styles can easily create a room. . perhaps used to be so, but now we can paint the walls to create a variety of styles. .Lists some brand paint coating, said after the extraordinary number of extraordinary means brushing, brushing can be a variety of textured wall. .Brush with the wall paint can be hard marble texture and pattern, soft brush or cloth out of cortex, the texture, you are free to create your desired effect. . you say this paint I know, but can only brush the small or irregular patterns, large patterns that you can brush out? .Unless you master all a painter can paint directly on the wall. .Wallpaper continue his topic, we are different, many of our designs, from beautiful flowers to cartoon characters to ink landscape painting, whether bold or elegant, as long as you like the style, we almost all have. . paint and wallpaper: Who is more environmentally friendly is not known Paint consider themselves superior environmental protection than wallpaper, wallpaper he said: the construction of the time, you should first brush varnish .In addition, even coat of glue, formaldehyde, so the time spent in the house very long. . wallpaper paint actually think the issue of environmental protection with him seriously, of course, unwilling to show weakness, he immediately retorted: A few years ago said that the release of formaldehyde exceeded the paint you say that our source is .the glue from the wallpaper, and our own is environmentally friendly. . concept you only play it, do not think you can mask others, I do not know, you are beautiful to go through the printed patterns are in the process of printing needs to formaldehyde. .The failure is because a few years ago some of the harmful substances in excessive paint, countries are now very strict in our test, now on the market a little bit of fame as long as the paint is not a problem. .And through technical improvements, a lot of paint in the detection of formaldehyde is almost zero. .Paint is not contented to say no. . that is not environmentally friendly low-end wallpaper, and now has dedicated a lot of high-grade matches the wallpaper glue, is the release of harmful gases within the normal range. .Wallpaper that the paint wrong himself, of course, have to argue. .In this part of the debate, paint and wallpaper convince no one. . wallpaper to interior walls of a landscape, more colorful; and paints to be outdone, of course, in addition to the continued occupation of the wall decoration outside of the traditional family, but also to draw fashionable young people and efforts to increase their .rich and expressive. .Wallpaper and paint the walls of the competition so that people more worth seeing. ..

Coatings market in Shenyang, rampant illegal traders are profit-making knockoff amazing.

in the advancement of technology the same time, businesses are in development, but does not rule out, some unscrupulous traders seek the lowest cost to the benefit of up to fraud. .So now the "knockoff" rampant market, the counterfeiters illegally profit off hundreds of million paint all over the major building materials market. . "You're not the oil worker? .My house or your oil to brush! ."Oct. 7, in the face of the police arrest him, a man nodded embarrassment. .Previously, the man's identity is the oil industry, now turned into paint manufacturing fake brand-name suspects, in less than a year, he produced thousands of barrels of "name brand" paints, the total sales to Shenyang .Great decoration materials market. . tracking week decided to close the net National Day this year, before the masses to the Inspection Team Report: Some people rent a small cottage production and sale of fake brand-name paints, coatings, has been sold to the Shenyang .Great decoration materials market. .After receiving the report, six patrol squadrons directly under the brigade police investigation. .Bungalow is located in Tanglin Road, Tanglin district near the renters are a couple of Henan, had two cars, a car is a business owner to contact the other one is a miniature delivery van. .Continuous tracking of civilian police for a week, and finally to identify the fake paint in the North Quad, East trade database, the northbound and other decorative materials market, "under the house." .The investigation of this fraud have dens in the decoration materials market, clients, and an average of seven or eight each market house, a total of more than 20. .October 7, the police decided to close the net. . fake million profit a year afternoon, square room in full swing, the roar of the blender kept turning, hundreds of full mark on the bucket on the market .brand. ."We quickly dry out a large amount of goods today, do not delay things. ."Just when the boss shouted, five police officers rushed in, the boss wife and two unskilled laborer, a driver were under control, mixers and capping machine and a large number of latex paint, paint materials were seized. .Upon review, the owner of Lee from the beginning until the couple before the incident, District Tanglin Road Tanglin rental homes as a plant, privately producing and selling fake brand paints and coatings, nearly two thousand barrels of hundreds of million in illegal profits. . agents posing as hit the market when the arrest, there has been a dramatic scene, a police pointed to the boss Lee asked: "Did not you do the oil workers, a quick dry .the dirty paint from a fraud? ."Lee asked:" how do you know that I was the oil workers? ."Police said with a smile:" My house is your oil to brush! ."Lee looked at carefully police, embarrassed nod. . the original, are husband and wife Lee Henan Oil workers in Shenyang has been done for 20 years. .Lee is very familiar with this industry, mastered the manufacture of craft paint, small cottage he rented, bought a mixer, capping machine, filling tank and other equipment, but also employed a few unskilled laborer, started out quietly .. .Subsequently, Lee bought a brand-name paint bucket and from the south, trademarks, and thus, barrels of "name brand" paints and coatings on the market. . scored for the paint and coatings, various decorative materials market in Shenyang, Lee claimed to be agents of big manufacturers, visit the market, industry, households, and lower than the market price per barrel price of 20-30 yuan ., with more than 20 families to establish a fixed relationship between industry, the production of fake brand-name paints and coatings, decorative material smoothly into the market. .Currently, Lee has been Jingfangxingju couple of other people involved are still under investigation. . excessive formaldehyde content of the paint off In recent years, production and sale of counterfeit brand-name paint more and more rampant criminal activities, formaldehyde poisoning have occurred. .Police remind the public to buy paints and coatings as far as possible to the regular stores, check the security code, also used the paint bucket on the destruction done to avoid being Menthods the painter by fraud. . in order to safeguard their legitimate rights and interests of the consumer, we should crack down on illegal traders in the fraud, but also for the market to achieve a certain specification. . .

Sweet couple self-loading space is the key to make reasonable arrangements Sanju [map].

a pair of sweet young couple happiness, a warm and simple three-bedroom, no designer, fully self-decoration. . panoramic living room, we put up around the original balcony had a very sunny room table, .put a lounge chair. . living room is not very wide, I can not row panorama to please take a look at the grievances, this is part of the middle of the sofa, because the living room .not very big, so I chose a relatively sophisticated unique sofa. ..

Paragraph 80 the United States to the limit after 31 simple and stylish beautiful home design [Figure].

80 is definitely the trend of fashion after the promoter, in the home areas as well.. Xiao Bian fine collection of 31 home after 80 beautiful decorative details of the design alternative, for you to .create simple but not simple character style home life provides little information.. <center> 31 张 beautiful .home decor </ center> <center .> 31 stunning home decoration..

A world's first cool new paint can radiate heat energy.

energy-saving coatings this section to be directly painted on the surface cooling heat, radiation, thermal cooling paint can 8-13.5μm wavelength infrared radiation to the air space to go automatically on the object by brushing the heat, reduce the surface .and internal temperature, cooling temperature significantly. . heat radiation cooling energy coating is Wei Sheng Zhi Beijing Science and Technology Development Co., Ltd. developed the world's first production of a new coating, coating experts and troops through the national Academy of Sciences assessment of long .unanimously approved paint a very good heat radiation cooling effect. .Cooling heat radiation coating is a heat radiation and heat away objects waterproof coating, the temperature range of -50 ~ 600 ℃, brushing the paint directly to the surface to cool the heat, radiation, thermal cooling paint can 8-13.5μ .m infrared wavelength radiation to the air space to go automatically on the object by brushing the heat, reduce the surface and internal temperature, cooling temperature significantly. . this section heat energy from the surrounding medium of paint, coatings heat can be used in a vacuum environment, radiation cooling paint in the play, but also have a good self-cleaning, insulation, corrosion protection, .waterproof, anti-acid, construction and convenient features. .Heat radiation temperature drop table (room temperature testing) substrate temperature 40 ℃, 60 ℃, 80 ℃, 100 ℃, 200 ℃, 300 ℃, 400 ℃. . Reduce the temperature 6 ℃, 15 ℃, 23 ℃, 30 ℃, 50 ℃, 70 ℃, 85 ℃. . .

Clean room full of 103 square meters of MM skilled simple and stylish home decoration [map].

finally have their own home, back to this southern town, boring life, decoration of the house has become a most fun. . shoe open the door to see .is the home garden. .Big shoe to put it .

Waterproof coating and decoration effect relationship can not be careless when purchasing health.

as long as there is frequent use of the water environment places such as kitchens, bathrooms, etc., should be waterproof. .The use of waterproof coating, not only to the overall effect of housing renovation, but also closely related to the health of residents. .Water treatment is the decoration of the 'hidden work', the effect has to go through a longer period of use will be presented. .Toxic if the waterproof coating, it will become home in the invisible killer. .Therefore, the choice of waterproof material can not be ignored. . present, waterproof material on the market there are two main categories: First, polyurethane waterproof coating. .Such material is normally provided by coal tar as a raw material made of polyurethane with. .The focus of its oil and gas toxic volatile, and not easily removed, so in 2000, banned in China. .Polyurethane waterproof coating is still sold, instead of coal tar pitch is used as raw materials. .However, when using this paint, generally containing toluene, xylene and other organic solvents to dilute, and thus toxic; another cement-based waterproof coating for the polymer. .It is synthesized by a variety of water-based polymer emulsion and cement mixed with various additives, the composition of high-quality, polymer (resin) of flexible and rigid cement became one, making it the impermeability of outstanding performance and stability. .It has the advantage of easy construction, and lower total cost, short construction period, and non-toxic environment. .Therefore, the polymer cement-based waterproof coatings market has become the protagonist. . market, cement-based waterproof coating polymer well-known brands are: Singapore imports 'fast seal', 'Ming Lun' and domestic (including joint ventures) in the 'Moral High' and .'Zhuo' and so on. .The building materials market is not standardized, a number of fake and shoddy products to survive in the market. .Some manufacturers did not follow the national standards for production, its products have not been relevant departments for approval; Some manufacturers and even the packaging and brand theft of various technical indicators to advertise their inferior products. .These products not only have quality problems, and has some toxicity. .If the decoration in use, will reduce the effect of the decoration, damage household health. . real green waterproof material should be nationally accredited testing center (CMA) test report issued by the test, product test reports and product certification. .Consumers of waterproof material, you can also pay attention to product origin as specified on the package. .The packaging of imported brands, the column will detail the origin marked by a certain company; and counterfeit products are generally marked exporter, does not involve the production company. ..

Raiders paint color preferences reflect the aesthetic taste of personality.

room both inside and outside the color space used, the most important to residents feel comfortable and reflect the aesthetic taste and personality preferences. .Snow BLUE Interior Designer paint a few tips: personal preference and brand of paint colors paint line to provide more personalized color services. .For example, nano-coatings to provide commitments blue color cards into a book, so that home owners in the subtle changes in color to meet your own taste. . toward the room and paint colors north of the room all year round sun room, not the sun, the temperature is low, the best brush a layer of warm color. .And what a room toward the sun of summer is often hot, you should avoid painted orange and pink and other colors. .For the cool of the south room, wall paint is better equipped, with light green or orange, cream can be. .In short, more adequate light, cool neutral shades of wall paint options, such as lake green, light blue, etc.; relatively dim indoor lighting, optional neutral warm colors such as beige, glitter, red .and the like. . Room features and paint colors living room, family groups living space in their remaining in a relatively long time. .So bright and lively color to some, but not too strong stimulation with color, so as not to inflict the feeling of irritability. .Bedroom family home is the highest in the privacy requirements of the place, the colors chosen to privacy and quiet as a precondition. .Bedroom best colors generally warm, soft and more, in order to facilitate the owner's rest. .Study is that people used to reading, writing and learning the work of a static space, so we choose the gray, brown gray, brown and green, light blue, light green and so appropriate. .Kitchen, bathroom the most important requirement is clean, so simple and elegant decoration to its clean tone is appropriate, its color is white, light green, light blue and other cool better. . health of their families and paint colors the appropriate use of color make the room glow with vitality and vigor. .It is worth mentioning that the color can not be to the detriment of the cost of family health, choose the paint when you view the national certification and inspection reports. .Can guarantee high-tech and health have both colors, for example, Chinese Academy of Sciences of the promise BLUE developed not only in itself non-toxic paint, it can be up to 95% efficient capture of formaldehyde and ammonia. ..

To tell the people: there are particular about the transformation of second-hand house paint [map].

renovation of existing homes cost more than the number of new homes fitting their brains, but as long as can maintain process standards, clever use of paint decoration, also can make up for the lack of existing homes, so that .existing home re-Hwan glory. . one, carefully designed to find the transformation project. .Old house before the renovation, decoration companies to conduct the same overall design, involving the handling legislation wall, ceiling and other places, it is best to send professionals to conduct site investigation of housing. .Such as walls, floors, ceilings, etc. with or without obvious cracks are formed, there is no loss and from sand phenomenon. .If the above-mentioned problems, we should repair to the primary treatment. .In the patch treatment, it is best to use environmentally friendly interior wall putty, the product environmentally friendly non-toxic, no stimulation, regardless of the old wall new wall, a very strong adhesion, its strong permeability, like playing in the wall .into the numerous nails, cracking or chalking the hollowing of the original walls polished smooth by the delicate, smooth, easy to paint in construction. . Second, the emphasis on the doors and windows to be modified. .Doors and windows in existing homes should be one of the key transformation. .Doors and windows were divided into several cases of photochemical First, if the peeling wooden doors and windows, deformation, characteristics of wood itself, a change that must be removed redo; if the compact material, surface coating intact, while in the second construction .Paste decorative panels be used. .Second, steel doors, security windows if the surface paint peeling, corrosion or cracking of the main body, it must take appropriate measures to be transformed. . general, long-term because of the time, the use of varnish has been difficult to show the natural texture of wood, so this time you need to use solid color Wood, not only to cover the old paint, but also according to .The new decor, giving a different color, to the miraculous effect. . Third, the old building wall, the top surface of the transformation. .Emphasis should be placed on existing home decoration decorative materials. .Among the most typical of wall paint, old walls, the top surface will be grass-roots after years of use there are different degrees of cracking, chalking, mildew and other phenomena, these problems are resolved properly, will also appear after the paint brush .uneven color, surface roughness, and skin from the adverse consequences. .This requires on the wall, the top surface of the pre-primary to advance. .In recent years the development of coatings with different properties, different kinds of paint that allows consumers to enjoy the selection, if the owners home on the first floor, may recommend the use of environmentally friendly interior latex mold, such as families with children, can be easily cleaned .interior wall paint, if the marriage space, and that nano-or deluxe satin interior wall paint interior wall paint color, can achieve great results. ..

Friday, April 8, 2011

Current status of China's paint industry, a full scan and analysis of market.

Chinese coating industry is different from other building materials industry is a special industry, paint industry generally low level of overall marketing, market methods of operation and rules of the game is different from ceramics, wood flooring, hardware, lighting, almost plate just like at most, .However, in China's vast market, the paint company has its own unique personality. . Parody the basic characteristics of China's coatings business is "one born of several children, all of them grab food to eat," so enterprises are small, weak brand, product .approximate model and performance, similar business models and advertising activities, leading to large number of domestic competition means paint companies focused on price, rebates, slander others, disorganization and other original level. . the low level of Chinese paint market, low in a variety of similar and all kinds of "mimicry", the concrete manifestation of the Chinese imitation of foreign countries, small producers in large enterprises. .Since the state legislature and the Dulux launched the "triple play" and "one", the overnight, almost all of the architectural coatings manufacturers have a "triple play", "five ."or even" six "and" wooden Paint, "features all the same, just from the" Dulux "derived the name on the various kinds of" person "to countless, is an imitation or .walking a fine line, only the companies know. .Double the market is full of promotional materials distributed, well-known brands and miscellaneous information content is very similar to the brand, especially Wood promotional materials, in addition to the product structure, features and considerations strikingly similar, the creative expression, language expressions are also .very close, as manufacturers of different brands of the same product promotion, the whole is "totally copied", very easy way, anyway, the Chinese consumer is still better fool! .Even some well-known brands are no exception, as the image of the market all kinds of shops, stores, walk a few will find much the same after. .From the product name, number, promotion to marketing, every aspect and even some details, in addition to identical that imitation is bound to lead to the homogenization of a price war within the same line, reducing the industry's profit level, which is constraining the overall level of China's paint business .improve the main factors. . in a national marketing means, the paint industry is basically divided into "two camps": "Rally School" refers to the state legislature, Dulux representative "foreign brands & rdquo .;, "push school" refers to the CRC, Carpoly, Tai Po, the United States Tu disabilities, such as the representative of God Island local businesses. ."Rally School" with strong financial resources and relatively skilled marketing tools, spread through the huge costs to build brand image, thus forming a strong pull on the end consumer; "push camp" is generally value the establishment of a broad distribution .networks, through the prices are not transparent to protect the interests of dealers, even through multi-brand operations to increase network density and reduce price transparency, but the relative emphasis on communication and brand pull is not enough. . marketing practices as the difference, "push" and "pull" the two groups occupy different market segments. .Because latex paint is relatively simple construction, combined with the state legislature initiated the paint color on consumers, making the paint more inclined to "consumer goods", so its purchase of consumer behavior among construction workers affected by the small, the brand plays a huge influence .effect. .However, the deployment of polyester Wood, the construction process is relatively complex, requiring the help of professional builders to complete, so it is more like "industrial", the purchase of consumer behavior influenced by the center staff. .This creates a "push" and "pull" the different factions end: "Rally School" occupy half of high-grade latex paint, it is difficult to form the polyester wood coating market advantage; "push to send & rdquo .; the Wood account for almost all of the market, but have generally not large as a latex paint. . expansion of the heart China is the world's third largest paint producer and consumer countries, the production and consumption volume has exceeded 200 million tons, the market capacity of more than 200 billion yuan. .Still 20-30% of current annual rate of increase. . According to incomplete statistics, more than 8,000 paint companies across the country mainly in the Yangtze River Delta, Pearl River Delta and the Bohai region. . them, "foreign brand" and the domestic large-scale manufacturers, the market positioning in the high-end products, a market leader, to guide paint consumption trends. .Many domestic small and medium enterprises of other coatings, places middle and low production of coatings products, follow the position in the market. .Only a strong national brand of the state legislature, Dulux, CR three, Garbo Li, Tai Po, the United States Tu disabilities, Bauhinia, Island of God, the ancient elephant, China Paint, Show Chen, crocodiles, Ivy, Red Gate, China .Long, Bade, Supe, more than 10 brands of small impact; regional brand is quite common. . paint competition intensifying, the state legislature early into China, Dulux greater impact in the country, the highest in the forefront of the coatings industry, investment in the market, marketing planning, management and technological innovation both on the domestic .companies pose a threat. .The CRC, Carpoly, Tai Po, the United States Tu disabilities, Supe, Red Gate has a lot in recent years such as the development plan, and some have begun to put into action, such as China Resources that "the state legislature 5 years to catch up & rdquo .;, and heavily engaged in inviting Ogilvy & Mather Brand Integration and image promotion; great treasure to build "the largest paint manufacturing base", the goal is annual sales of 100 billion; Carpoly invested heavily in advertising for CCTV and .considerable momentum off the "challenge of foreign brands" public relations activities, and deservedly become the industry "opinion leaders"; Mei Tu who is made a "three-chasing Resources," the second pioneering oath, and frequently with .exposure to international and domestic 4A advertising companies to seek transcendence; Supe to build "the Kingdom of China, floor paint," and promised more favorable terms to attract a large number of high-tech talent; Red Gate and Star Crown is the word "postdoctoral" .and "nano-technology research and development center" technology card ... ... Chinese paint companies in the next 1-3 years will be even more intense competition. . row seating nearly ten thousand coatings business in China, large-scale production of architectural coatings more than 200 enterprises, the annual output of 5,000 tons in 2002 more than 27 enterprises in 10000 .tons of enterprises, 14, more than 2 tons of only eight companies. .Data shows that Nippon Paint (China) Co., Ltd. is the largest output of architectural coatings manufacturer, the annual output reached 63,400 tons in 2002, accounting for 9.7% of national output; followed by Nippon Paint Co., Ltd. in Langfang, yield 4.65 .million tons, accounting for 7.1% of national output; paint factory in Shunde, China Resources Co., Ltd. ranks third in production of 37,700 tons, accounting for 5.8% of national output. . present, the paint industry can basically be divided into five echelons. .That is, the state legislature, ICI, Resources, represented annual sales of 10 billion yuan of the enterprises are the first tier, and a large treasure, Carpoly, old paint, represented annual sales of more than 500 million yuan in the second case .echelon, the Bauhinia flower, the United States Tu disabilities, China Paint, God continents represented annual sales of 1 billion or more is a third tier, fourth tier includes all local paint brands and sales of less than billions of other paint brands ., then there is an echelon that does not belong to any of these enterprises, the main competitive advantage that has 10 paint giant foreign companies and several Chinese listed under the paint companies, such as double tiger, light house. . .

Paint billion television advertising is wasted?

China's paint companies how much advertising every year? how much wasted advertising media research data show?, apart from the first half of 2009 Lipan exceeds 1.5 billion of net-television advertising investment products, will continue in the second half of the net .taste product television ads on input, the more code wood lacquer advertising investment, estimated the whole year, only in TV advertising investment will be more than three million more to the television advertising markets in recent years. In addition to the Lipan, we also see .the huge advertising duoleshi to achievements of the Chinese market a big giant throne. Have a good success story, 2009 we see a lot in recent years the emergence of national coatings Corporation because "anyone", not soft of the large amount of funds invested in .TV advertising. As long as they meet so that consumers know the paint brand name, or achieve the goal of attracting business success, spending more money is worth it, it may be questioned, the pursuit of low investment and high return not every company has .always pursued? Paint billion television advertising is wasted A United States advertising, United States each year, the company wasted advertising costs .up to 50%. For not yet formed a mature as kuaixiaopin consumer attitudes of Chinese consumers, paint waste TV ads will appear. A famous marketing expert on paint companies advertising investment, very sad to say, "60% of the paint advertising is wasted .. Unfortunately, a lot of wasted paint enterprises are aware, but don't know where is wasted. "It is true that in the current media information overwhelming, want their own paint brand and increasingly intense advertising battle emerge, target consumer groups discovered and .recognized, and is not a very easy thing. However, this does not mean that we can continue blessing for advertising a waste. Little mind, you will waste a lot of "discovery" of advertising in every day ., every hour, every minute in place around us. Aiming to have temporary "giant group" investments launch a beginning to this unmanned's advertising "on the frontiers of" to sell their series products developed by, for example, "100 million Chinese people be .wise "and" brain gold "(as for Shi Yuzhu later comeback of" cerebral Platinum ", that's another story worth study). Time to China is surging. The result was the product sales, huge advertising costs wasted, capital chain fracture also occurred .. The famous advertising "on the frontiers of" direct result of the giant group come tumbling down. What exactly is a waste of paint companies Link TV advertising cost? the one hand, we see Zhang tielin, lost .herself at Golden time, Pu cunxin and many big-name stars in all categories of voicing their paint products. Complaining like please star, your product please a star, I would also like to make a star, the result is the value of a star .hight said happily. In fact, this does not necessarily fit the star enterprise products. Some products in the consumer has been a stable market, in this case, the coatings business should be advertising strategy from the size to paint on the features and content, .primarily to market changes on advertising content changes, and to control the advertising efforts. Many enterprise machinery that advertising will be larger effect proportional to the good, the result of excessive publicity, wasted advertising. Secondly, in advertisements .and products out of audiences lead to wasted advertising. That is to see advertising for people not is the product of potential consumers, or is not a major potential consumers. The selection of television media, the media release or time wrong, and so on. .Especially for engineering coatings has some special power of functional coatings, sky net-ads wasted advertising costs, some paint products in the market to adapt to very narrow, while some paint enterprises are used by a wide audience of media, such as media into too .few follow not vote no, too much is invested amounts to "cow", limited publicity costs down "drizzle" Sequential publicity resulting in a number of invalid advertising, especially in recent years, some foreign paint giant to .quickly sell products of consumption concept to operation coatings market sales approach, in China many national film industries in a unit of "brainwashing" storm, some Chinese local paint companies against the first learned of the advertising campaign has opened up markets and tasted. When the .market changes, or the product itself has many minor bugs. Resulting in the loss of advertising effects. Coating product design, functionality, performance, quality, and so mediocre results in advertising waste. Some products of advertising to the consumer the impression is good, .but the product itself does not have any excels. Consumers come to, to the disappointment. If our paint companies did not promptly adjust marketing strategies and advertising strategies, but still repeat the original old. Even scale mechanical expansion of advertising. Results on the market .without any excitement. A lot of advertising costs go down the tubes. Blind imitation competitors advertising; advertising wrong tactical counter competitors ads follow up, but no control "and" no demonstrated effective. Realistically speaking, to completely eliminate wasted advertising is not possible, .but most wasted advertising and what is really can be avoided. In times of economic crisis, open source, throttling is enterprise's two major strategies for the winter. The more we are in a difficult market situation, the dissemination .of and demand for the more prominent. Reduction in the costs of marketing, highlighted the media launch precision. In the case of economic contraction, paint companies will need every penny is spent on the cutting edge . .In such an environment, you need to effectively adjust marketing investment policy, assessing various marketing model-to-price ratio, maintenance of low-cost marketing costs, ensure quality marketing results, are the cornerstones of the "winter." < .p> .

In 2010 the port low-end coating product opportunities and challenges facing the

The constant development of coatings industry to break out, the "world factory" of the name, China's manufacturing sector is mixed: on the one hand, the importance of the Chinese market and position, on the other hand also means that most of the area belonging to the low-end products. For China, "the process of urbanization" does not solve the majority of farmers ' purchasing power is not high. At the same time, the fast-food type of consumer psychology also pressed wood of the city the low-end market, such as mobile phones, to the fortress is such a low end taste. This is why in recent years the "Cottage" rampant, bringing the brand to back and threats. At the same time, China's paint industry nobody can escape the curse of the "low end". Price is the low end products of greatest advantage, so in the low-end market can easily open market, capturing the hearts of consumers, can help companies in the initial stage to open the market and the return of funds. It can be said that the future of low-end coatings market risks and opportunities of a game. With the development of enterprises, if still reveling in the low-end market, it is likely to be a trap, it's all too easy to be "low end" of the mud again on the United States militarily.

Station of the port in 2010, look back at 2009 China coating industry, we found two characteristics: first, building material prices and the amount of paint painting appeared to fall in the price; the second is the city needs a saturated, rural market is hot fried. Here we look at a group of data: the first is the paint coating the dramatic decline in prices. According to the National Bureau survey data show: 2009 in yinchuan city, Hebei province, and home decoration market sales momentum, the majority of the House-building and decoration materials prices have increased over the previous year. Of these, Hebei province last year, house-building and decoration materials prices rising 1.9% cumulative, and paint down 3.2%, yinchuan building and decoration materials price increases over the previous year by 1.9%. But paint prices over the previous year dropped by 1.6%. That is to appear in the decoration of the building materials, paint after collective price and coatings markets in 2009 year appear concentrated "diving".

Second, to rural-based low-end market was hot fried. The recent "building materials have been written to the countryside" Central "a," message is reproduced many media, the media called "building materials to the countryside" is "home appliances to the countryside" and "automobile to the countryside" and a major initiative to expand domestic demand, many of the coating in the industry have also considered the "countryside" Dongfeng, broader rural market will be developed. Of course, speaking of the countryside, the price is natural to the "next". In fact, the first-line brand such as duoleshi, Fong, Lipan features more comprehensive "net taste" and "go to formaldehyde" paint much more expensive than the three-line brand product price. The limited capacity in the country of purchase, a prominent contradiction is very difficult to solve: high quality, high price, low end of rural consumers can't accept; low-quality, low price, paint the enterprise's profit is not guaranteed.

Always take the "high end" as the target of coatings brands fight into the low-end market, it appropriate? opponents are worried for a paint brand, this would compromise its high-end image. They also worried that spend a lot of manpower and material resources, gain some low-end market, but lost in the high-end market dominance. But most have agreed with the comments, the wisdom that: on the one hand because of the Chinese paint market is popularization, architectural coatings of consumers will be concentrated in the low-end market, appropriate drop low profile, enter the low-end is a wise move. On the other hand, for many first-line paint brand, strong brand image and years ' worth of technology are an advantage.

In the low-end market, price is consumers do purchase decision is an important factor, to "countryside", if you want to walk into the low-end coating market, price is not too high. According to Philip Kotler views, buildings in pricing, there are three main considerations: first, the cost, the second is a competitor's prices and the ersatz price; third, customers assess the unique product features. To have achieved the high-end market certain advantages of coatings brands, however, it is clear that these three aspects are taken into account, also taking into account the consumer in the low-end price sensitive. The price is divided into market grades of one of the most important means to open up in the low-end market is going to do with paint or middle class time price flush, is consistent with the expectations of consumers. In fact, consumers may also find that the question has always been to China's paint industry leader libang paint in 2009 in the "net taste five in one" full-profile listing, but also relatively low-key launched the series of "three in one", "two in one" of paint product. Both in the Lipan overwhelming TV, Internet and print media advertising rarely appeared in the paint products is much more affordable price to attack on the village of low-end market focused, killing a scow.

Another example is renowned for its occupation of the first-tier cities as the goal of classical painting, in the beginning of the end of 2008 and 2009 the economic downturn in advertising in the call for "classic lacquer, blue cover, 138!" shock price, thereby attracting a large number of consumers. These cases also proves that targeted the low-end price, and not to end

Paint brands have a negative impact, but the people of the image, and constantly improved.

Liangshiliangting 104 square meters modern minimalist decoration scheme [map].

Liangshiliangting the big house or a building area of 104 square meters, net of sharing and the wall area, the actual residential area of 77 square meters. .Mainly decorated with modern and simple, the overall design is a fashion sense, feeling good. .Especially the living room and bathroom, decorated very satisfied with their results. . pretty stylish home design pretty stylish home design .

Don't let your decoration Feng Shui disaster necessarily know 17 Feng Shui taboos [photos]

Residential, preferably according to Feng Shui masters of tailor-made. But there are some general principles are applicable, in home decorating, Feng Shui could not be guilty of some taboo on, otherwise it will live not comfortable, but also to the owner of any adverse impact. The following is the home Feng Shui decorating 17 taboo, look at your home Feng Shui decorating there are no conflicts.

Bedroom-tone is not too bright, or negative to luck.

The bedroom is furnished with fabulous bedroom decorated in warm tones should avoid too bright, not too many good, luxury, glittering ornaments are not appropriate.

Home Evergreen bonsai, very good.

Evergreen bonsai, home delivery due to the improvement of quality of life, in order to increase the indoor greenery, Evergreen bonsai are good indoor accessories, but be sure to select Evergreen, vitality, and not easy to fade, the leaves of plants.

2010, many positive factors to bring hope to the wood coatings market.

wood coatings market, although the 2010 is not easy, but still there are many factors that make the industry optimism, from the real estate market rebound signals and high consumer DIY enthusiastic, but also full of wood coatings markets .looking forward to the future. . according to a research report released Freedonia, wood products, preservatives, protective coatings, and related market demand will maintain an annual 2.2% growth in 2013 will reach 30 billion dollar industry. .The view from the current economic situation, the gradual recovery of the real estate market is likely to become the engine of growth wood coating one of the sources, in addition to household goods for the demand for wood coatings and preservatives will also remain optimistic about growth .. .Also benefited from increased demand for coating products with high added value to the development of the structure, density and the widened scope of application of sheet metal furniture, wood maintenance, wood coatings and wood preservatives will also provide a sufficient market demand. .These are the wood coatings market, good news, but in some specific markets, the development of coatings will also face difficulties. . general, wood protection products accounted for the largest share of the decorative part is the application of wood and furniture, such as flooring and cabinets closet and so on. .Gradually out of the shadows of the real estate industry, and decorative household budget increase, but also to wood coatings manufacturers see hope. .Paint manufacturers in order to maintain its market position in the field of wood coatings, in color, construction effects, durability and other performance pains, in addition, manufacturers also very concerned about the coating formulation and raw materials of environmental performance. .But on the whole, decorative wood and wood furniture will limit the life of a great extent the demand for paint, wood coating because, after all, is not the routine maintenance of the action, wood coatings in durability breakthroughs will be relatively .extended the maintenance cycle, thus reducing the amount of demand for coatings. . leave the indoor section, we look to the outdoor wood products in the application. .The application of wood products in the outdoor performance is not so optimistic, with the rapid development of new materials and applications expand, wood products market is experiencing a difficult situation shrinking, as the outdoor wood coatings and preservatives have been suppliers of the same .and combat. .But still has an outdoor wood coatings on growth, and this growth will come from large-scale procurement and maintenance of infrastructure outside the family home of some of the facilities maintenance. .How to achieve growth? .Market research showed that consumers of paint products for high value-added source of profit growth is reflected in specific physical indicators of the effect of expression was a better, longer time and more durable the coating method is simple .. . Rust-Oleum paint the United States, senior brand manager MattMoon that the wood coatings market conditions will remain relatively stable state, as the economy slow to pick up, for the procurement of wood coatings will increase the amount of the overall .look at the U.S. coatings market in 2010 will still optimistic about some. . the company's marketing director from Thompson''sWaterSeal MikeKozlowski think that outdoor wood coatings and waterproof coatings product refinement, has greatly reduced the cost of outdoor decorative wooden balconies, and now the average American family spent on the terrace .The cost of using Wood 100-150 dollars. .With more and more time at home, take some time to take care of the backyard and residential tower, making them look more beautiful, is very necessary, so that the Outdoor Wood Thompson''sWaterSeal market share in 2010 .has improved. . BenjaminMoore CarlMinchew director of product development is that the current application of wood materials, because more and more composite materials with its low cost and excellent appearance by the market's love, a wood material .alternative products. .For this situation, Minchew said that while demand for outdoor wood coatings in the lower material, but with the housing-related coatings used for wood protection market is basically not changed much. . BenjaminMoore2008 and 2009 from the sales data, BenjaminMoore outdoor wood coatings in the past two years than sales of interior decoration Wood slight lead. .In 2010, BenjaminMoore that the recovery of the property market and real estate market, will drive the home decoration market, thus benefiting paint companies, such as balconies and other wooden buildings housing the paint demand will rise. .Because in the eyes of many consumers and customers, not the kind of synthetic material and wood is more suitable for the family terrace. . waterborne wood coating formulations in recent years, technology advances, coupled with consumers pay more attention to DIY approach, which will provide the future development of wood coatings sustained growth. . MikeKozlowski said that the U.S. people for the residential terrace, decoration and maintenance so carefully, it is the main reason is people's DIY spirit. .You know, the owner used to decorate houses and maintenance of residential real estate, than no small expenditure. .Many people have designed their own terrace, such as the unique and elaborate design of the fence on the terrace, adding decoration, large sums of investment are more inclined to make themselves the owners of labor, lower costs to achieve their design dreams. .ThompsonWaterSeal has successfully launched a series of water-based coatings, is not only excellent performance, and rich colors. .The feedback from the market point of view, low-VOC water-based environmental protection and consumer choice have become the performance. . from the U.S. point of view the action of many paint manufacturers, DIY products are emerging out of scale and professional development. .DIY market, the demand expansion, completely from the housing business initiative for their own home decoration, the construction industry because of the constraints of the economic recovery, the extent of its recovery is relatively slow, and renovation of existing housing and small-scale re-decoration .decoration has become a very enthusiastic homeowners activities. .Peeling plaster, faded at home, damaged floors, have become the focus of the transformation of DIY enthusiasts, as advocated by the Chinese people "do it yourself, clothed" and now America, in their own clothing. .Seen in this light, DIY their demand for such coatings would be considerable. . , of course, DIY wood coatings to choose the standard, first, environmental protection, followed by brushing the performance and simplicity considerations, and such as the brushing process is simple, quick drying green paint, they will become DIY .the preferred coating. .Water-based paint in this trend, driven, have walked onto the stage and got the DIY praise. .But now water-based paint in physical performance and appearance of the aesthetics, the more traditional solvent-based products, there are some gaps. ..

Note Secret paint home improvement renovation process, "Ten traps".

we all know, the decoration is a large, complex projects, bring some order to avoid unnecessary trouble, here are some of the trap clear package decoration, but also give you a reminder. . wall decoration materials phenomenon: the paint is the most common wall decoration materials, construction can be brushing, roller coating or spray .. .If workers in the construction are not serious or half-hearted, and often there will be slight color differences. .1 In particular, the paint is darker, but will face this problem. . warmth Tip: Paint the need to add some water before use, deployment of a good paint to run out of time. .The same color of paint is also the best time brushing is completed. .If you need to repair the wall after construction, it is necessary to re-brushing over the entire wall. .1 water pipe phenomenon: the construction team during the renovation, sometimes to the easy way, which will contain a large number of cement, .sand and concrete fragments of the construction waste into the sewers. .This is a direct consequence of serious sewer blockage, a kitchen and bathroom caused by poor water and running water. .Although some projects did not issue the final acceptance, but the problem of poor water is always there. . warmth Tip: strict supervision of the construction team can not get sewer when the waste channel to use. .After construction is completed at sea, all of the basin, wash basin and bathtub filled with water, then drain the same time to see if the water is smooth, pipe leaks problem. . wire connectors phenomenon: the installation of electrical sockets, switches and lamps, wiring is not required by the construction. .Power consumption, especially in some of the larger consumers of water heaters, air conditioners and other appliances, causing switches, sockets and even burning fever, giving consumers a great economic losses. . warmth Tip: In the construction supervision of electrical strict accordance with the rules for construction, in all switches, sockets installed, be sure to actually use these sites to see whether there is a hot phenomenon. . tiles paving phenomenon: Laying ceramic tile is a more technical process. .If the workers cut corners, it is most prone to hollowing tiles, uneven joints and other issues on the other, a paving tile adhesive with cement and also pay attention to, if the ratio of loss and other issues will also appear unreasonable. . warmth Tip: According to the Beijing Municipal Construction Committee issued a "family room decoration project quality acceptance criteria", called for paving tiles should be smooth and firm, a clear pattern, no dirt and paste marks, surface color is consistent .joints uniform, crack-free plate, off angle and the lack of edge, local hollowing not exceed 5% of the total. . wall tick slot phenomenon: Buried pipelines to be slotted in the walls and the ground to be buried pipelines. .Small number of workers during the slotting operation brutal construction, not only destroyed the building load-bearing structure, there could have damaged other nearby lines. . warmth Tip: Before construction, and construction of the captain once again to confirm the direction and location of the pipeline. .For different wall structure, the requirements are not the same slot. .Load-bearing walls is not allowed inside the housing slot, and with the insulation layer of the wall in the slot, the result is easy to crack the surface, while on the ground slot, a more careful not to damage the floor, to the downstairs .Household cause trouble. ..

Haikou fake "Full-speed particle" coating additives is only 500 yuan per kilogram.

law enforcement officers in the store check exposed coating additives is too cheap " .; fake "face Trade and Industry department shall suspend suspected counterfeit" Full-speed particle "paint additives Recently, South Road, Haikou City, X .Kang peace paint stores claim that their sales of new energy-saving wall insulation materials, environmental protection, "profits. speed tablets" paint additives, but they were so cheap but aroused suspicion.. August 13, Haikou City of Industry, Commerce .and Industry of the Eastern civilization, law enforcement officers suspected of counterfeiting in this house "Full-speed particle," the shop coating additives were investigated.. .Recently, the reader reflects that an external wall insulation for new materials, environment protection and energy - "Full speed tablets" paint additives, general market price per. kg 1,400 yuan, while the X-Kang Road, Haikou peace paint stores sell this .product, only 500 yuan per kilogram, suspected of the firm selling the product is counterfeit goods.. According to readers to reflect this name, the firm he had seen this and found the shop selling the products and their packaging have been used are not consistent ., so even suspected that the product is fake.. 8 月 13 at noon, this reporter went to X Kang paint store, said to buy "Full-speed particle" paint additives, the shop .staff said, pointing to a large cardboard box which is a. kilograms of five hundred dollars.. The carton is printed with "limited industrial use," the words, making crude, no manufacturer address, telephone and so on.. When .a reporter asked to see a product test reports, has been refused, saying No.. Since then, the reporter found the "Full-speed particle" paint additive agents Hainan Golden Horn Technology Co. ., Ltd ... The company staff said, product is a small package, did not use large cartons filled, and they are the only distributor.. afternoon, law enforcement officers went to the store business ., it was discovered that the product packaging does not have the make the site, a preliminary determination of law enforcement officers suspected counterfeit products.. At present, the industrial and commercial law enforcement officers have seized a suspected phishing site "Full-speed particle" .; coating additives withheld.. If these products are counterfeit products, the business sector will be punished according to law.. ..

Highlights low-carbon paint to buy the market has been investigated multi-.

what is now the most popular paint? .Carbon Health paint! .What is the best-selling paint? .Carbon Health paint! .With the popularity of the concept of low-carbon and the improvement of people's aesthetic standards, and improved coatings R & D, nowadays more than paint colors, personalization, environmental protection and multi-functional trends are becoming evident. .Changed the traditional single color paint will be more and more common use of composite color, or pale, or neutral, or natural, or color. .Color experts believe that the current prevalence of color to simple, elegant main tuning, the expression of modern optimistic, positive, healthy attitude towards life. .Light gray, cold blue, pale lilac, green, blue, green, light yellow, light brown clay-like, blue-violet and other colors, is this year's home fashion color. .Environmental protection, health is the development direction of paint to water-based latex paint as the representative is the most popular green paint. .Wooden furniture set off against the upsurge in recent years, the market for wooden furniture on water-based Wood, non-toxic, tasteless, harmless, and the film smooth and shining, to avoid the pungent odor of traditional Wood and potentially toxic substances .threat. .There are VOC (volatile organic compound content) zero green paint. .Paint and coatings market has great potential, many foreign brands have landed in China, expects high growth in this market, much of the share. .In fact, domestic brands are also efforts to improve scientific and technological level, and enhance the technology content of paint. .Ya-Ting, whether low-carbon paint, lacquer or Huitong health, not only in the technical indicators have reached international standards, more importantly fit the national conditions of our country, will feature in the end! .More comprehensive features of modern paint, from water, fire, moisture, mold to pest control, anti-corrosion, anti-carbonation and so on, seems to be the home guard. .Faced with different brands, different prices, consumers according to their own needs, affordability to buy. .Wide range of paint on the market, good and bad, consumers purchase to go through many visits, and have some choices: 1, buy a professional, supporting strong product. .According to the plate texture, color, structure and use of objects, paint the design and process are also different, which requires the manufacturer to provide consumers with technical guidance and after-sales service. .Manufacturers can provide colorful formal model for color card for consumers to choose. .2, in the paint before buying to see whether the trademark products and product specifications. .Regular factory paint on the drums should trademark, manufacturer name, production date, weight and other important signs data. .3, depending on whether the product is recognized by the Government through the security inspection department testing. .Decoration home decoration in the paint and coatings with different degree of stimulus to the eye, can cause skin damage, skin allergies, causing liver damage and other side effects. .So pick the product, while the regular manufacturers also must pay attention to a product's environmental performance, strength of the manufacturers will be on the stringent requirements of the environmental performance of products, consumers can refer to Technical Supervision, China Certification Committee for Environmental Labeling Certification and other relevant authorities to make a purchase .. . .

Hurricane coating materials the most high raw material prices 50%.

recent furniture and building materials began to rise 10-50% every turn so many families complain incessantly going renovation of the house. .Yesterday, this reporter visited the building materials market in Changsha Road, found that half to cement, paint, wood and other building materials Zhangshengyipian, many raw materials prices nearly doubled. .Worked out an account: and the first half compared to the same decoration of a house, pay the cost varies from more than thousand dollars, up to several million! . cement sand wood most high 50% at 3 pm yesterday, the reporter saw the building materials market in Changsha Road, came to pick up people, decorators endless stream. .When asked about price, they have the answer in one of the most popular buzzwords: "rose. ."Gemstar Home Decoration Co., Ltd. Jia Yue Wang lucky person in charge, told reporters that now the sand, cement, ceramic tiles than in January this year, up a lot. ."A 100 square meter house loaded down, nearly a year ago to pay an extra million. ."He said few days ago, a bag of cement is also sold 15 yuan, 23 yuan these days to sell / bag, and" It's one day a price. " . Sifang Luoyang Road, according to a hardware store owner introduced, compared to last year, the price of materials, building materials industry has already suffered different degrees of increase, the overall timber prices which rose to 10 .% or more. .Including ceramics, wood, paint and hardware industry, and other building materials industry, including a number of materials prices have risen 10% -20%, 70 per cubic meter of sand rose from 100 yuan, up by 40%, while prices .Cement is the fastest 50% gain. . pay an extra thirty six months later decoration "a house of 100 square meters, with 3 cubic meters of sand, you have to pay an extra 100 yuan. .Not to mention the furniture and the furniture up worse. ."City North Han recently renovated house is a building material prices experienced to give the" traumatic experience ": the same decoration company, the same furniture store, because the time for half a year later, he was even greater than the neighbor .bogus sales of the full three million! .Not only is the paint, cement, timber and other raw materials prices, furniture and other downstream products to follow suit and rose three percent over. . "Home price gains agitated material, will inevitably have those of us downstream of the furniture business impact, forcing us to adjust the price of the product. ."Said a person in charge of the furniture market, partly because the affected forest areas in southern China, resulting in the new logs, sawn timber production and transport stalled. .There is also Russia's imports of logs and lumber prices rose rapidly, transmitted to the lower reaches of the furniture industry body. . "Heaven, Earth," to force the building materials rose "timber market supply is tight, with larger price increases of imported timber, which led to the rise in prices of timber market as a whole .This is a major factor in timber prices. ."Qingdao Qingdao distributor Maxim interior doors, general manager of Li Yunzhong analyzed, the building materials industry mainly by rising prices of three. .First, the rising prices of raw materials such as timber prices. .Second, labor costs increase, resulting in the cost of enterprise and employment promotion. .The third reason is the price of oil and other energy prices increase the cost of building materials production also increased. . "together, said the prices of building materials industry is the cumulative number of factors together, is more complex. .So that the impact of the entire furniture industry is inevitable. .Furniture companies want to avoid the impact of price increases is basically impossible. ." Consumer alerts buy furniture carefully to the end of period Yesterday, the City Consumer Protection Committee staff remind consumers of new home products .not only to refer to the price, but also to consider the after-sales service and quality a lot, the owner to purchase household products around the Spring Festival and decorated, some businesses may also wish to pay more heed coupons, notice period and applicable range of products to use, so that my late .decoration and use of more peace of mind. . renovation will raise prices next year winter decoration market, similar to last summer, has played the same "is not short off-season" phenomenon, which also aim to many consumers .the "New Year decoration" rich variety of concessions and a prerequisite for construction workers, there are many building materials in order to "digest" the 2009 plant inventory, attract more capital coming into the market operation, take a different .degree of profit sharing to attract more consumer demand. . but admitted that some of the industry, similar to the cabinets, flooring, ceramic tile such a large primary material, varying degrees of spring of this year will be bullish, though will also offer some concessions, but in material costs, processing costs, labor and .stores the context of the increase in costs, building materials, real discount rate will reduce the number than in previous years, and may even occur in the home improvement season, brand-name products, "double the price and refused to bargain," the situation. . .

Sunday, April 3, 2011

To see the antidumping paint industry chain's adjustment upgrade

United States Government announced on Chinese exports to the United States of tire products take special safeguard measures, trigger a new round of Sino-US trade friction. At the same time, Argentina also wishes to emulate the United States, on the part of the anti-dumping investigation of Chinese products. The Chinese Government also quickly offering a counter action, originating in the United States some imported car products and meat product launch anti-dumping and countervailing review procedures. While foreign trade friction is not limited to this, the last few months, a series of anti-dumping trade wars are China's chemical industry enterprises, especially the paint raw materials industry pushed to the breaking wave seal. First of all, Argentina, originating in China and its products to anti-dumping pigments. India is also published on titanium dioxide, polyether polyols, implementation of the anti-dumping. MOFCOM also native to Japan, Korea and the United States imports toluene diisocyanate (TDI) implementation of final anti-dumping measures. It is not difficult to find, many important paint raw material products are involved in this field gun four trade war.

Anti-dumping refers to foreign goods in the domestic market of dumping low-taken measures. General is on dumping of foreign goods subject to import taxes levied in General, and then income tax so that it cannot be sold cheaply, such additional tax known as the "anti-dumping duty". Although the General Agreement on tariffs and trade in the anti-dumping issues made clear that in practice States divergent, the anti-dumping as a trade war one of the main instruments. First of all be pointed out that, in the global financial crisis broke out a year, throughout the crisis and the crisis is the stage where countries in trade policy is to have the particularity of the particularity of anti-dumping decision on a number of trends of the most important factors. With the gradual expansion of the crisis, the anti-dumping investigation and measures the number of rendering visible growth. And since 1995, China's anti-dumping investigation number located in the world. The launch of the anti-dumping investigation countries, India ranks first, most of these areas for China. Followed by the United States, EU, Australia, South Africa and Argentina.

Since reform and opening up, especially as in recent years, with economic recovery and development of constant, rapid development of China's paint industry, the world's second largest producer of paints, also contributed to the prosperity of the raw materials market. China's paint raw materials and the products of major competitiveness lies in the price. Export raw materials for its low-cost more and more access to world markets in the world paint market share on the raw materials is gradually expanding, but difficult to get rid of anti-dumping of entanglement.

China's anti-dumping cases, the chemical industry has the highest percentage, ranked second. Dumping of products including polyester, acrylic, dichloromethane, toluene diisocyanate, catechol, and other chemical products. To some extent, this is not just the Chinese coatings raw materials problems faced by enterprises, but many developing countries are faced with difficult issues. In addition, the Chinese Government has to face the "excess capacity" and issue a warning, we many coatings raw materials enterprises are facing many problems of structural adjustment, a large number of new foreign trade enterprise management are not in place is not perfect, it is easy to cause of anti-dumping duty.

Now that the anti-dumping case in the world is moving out of recession and disputes, Sino-US trade dispute would expand to become even more comprehensive bilateral trade wars, as well as other countries would follow the action, the United States on China trade protection measures, which in turn impact the Chinese coatings industry as well as the upstream of the raw materials market development progress and investment environment, are the focus of concern. From the long-term development strategy, China to accelerate the paint industry related industry chain transformation and upgrading of the process is imminent.

The healthy development of coating industry in 2010 must take the line of low-carbon economy.

country's GDP to achieve carbon reduction targets, the China Petroleum and Chemical Industry Association is working to develop an industry-wide guidance, the relevant staff association, said, "we call 'low petrochemical industry .carbon economy road map '. ."As an important economic pillar of the national petrochemical industry is also charged with the important task of energy saving. .The paint as petrochemical industry, a segment of the industry in recent years has also emphasized how to reduce energy consumption. .How to find a suitable Chinese paint industry, "low-carbon economy road map" will be 2010, and even the "national-second five-year plan" in the paint industry for the healthy development of particularly critical of the measures. . first look at carbon emissions in recent years in terms of technological innovation route. .In recent years we often see the new environmental technologies and special features of the coating technology issues. .For the coating process of environmental protection, people talk about most is water-based technology, but for high-solids coatings and UV / EB coatings technology development is less of concern. .In fact, water-based technology in the civilian market, especially in the field of decorative coatings is a very significant advantage; but accounting for nearly 70% of total paint industrial coatings for some time mainly in powder coatings and UV curing of high solid coatings .coatings have very obvious advantages, particularly in the limited time curing conditions, the above two techniques to a large extent would be better than water-based system application advantage. . in Europe and the United States is actively promoting green residential projects, we all can see the water-based coatings, powder coatings and paint curing technology, comprehensive utilization of the three to resolve in future intelligent residential insulation .insulation, lighting, air purification, self-cleaning and other functions of the intelligence requirements. .And China has not conducted a similar pilot test utilization, and this is our coating technology innovation a major gap in the field. . paint companies can also take a look at the geographical transfer line. .Large-scale paint companies in 2008 west of Guangdong, is the same place they choose Dayi County, Chengdu, Sichuan Province. .He Dayi favored as a location is Dayi, paint companies to develop highly beneficial to the southwest of the potential market, a corporate get together is the paint factory, which will help the production of raw materials, transport, mainly to reduce the original product into the paint business .Sichuan, the transport costs. .Coatings are classified as hazardous chemicals, and transportation of hazardous chemicals must have a qualified logistics companies can be overwhelmed by large-scale relocation will greatly reduce the original products from the producer to the cost of sale, reducing the companies and distributors .cost pressures, lower sales prices, this cost directly benefit the consumers, in the realization of low-carbon economy, reduce environmental pollution, but also bring real benefits to consumers. ..