Watch 2010 Home Expert Paint Consumption 10 to decrypt the trend in China.

<p> 2010, China is in the post-crisis era, compared with other countries, China may be the national economic recovery as soon as possible, but after this round of global financial turmoil, the international economic environment is changing, in this context ., 2010, there will be consumer groups which paints a new trend? .</ P> <p> First, consumer access to full participation age. .Today's consumers regardless of consumption is not consumption but also finds fault with the company's products, consumers are no longer passive, they want to keep the dialogue with the business, and do not trust the authorities, also believe that intuition and word of mouth, which indicates that the era of unity and sales .come. .</ P> <P> <P> <p> Second, the new health spending rise. .By melamine, H1N1 and other effects, consumer concern about the sharp rise in health, for natural, environmentally friendly products are more preferred, paint companies establish a healthy environment to the product brand image will bring more market opportunities. .</ P> <p> Third, the civilian population of the refined lifestyle trends appear. .For consumers, the paint at this stage do not necessarily buy high-end home decorative coatings brands can now show their exquisite life, but a little hard to get what you want exquisite living space, such as a beautifully decorated and comfortable .home, as long as you have the creativity, anything is possible, because in fact, now we all know, in fact, the so-called brand-name and non brand name, is played more than just advertising, product quality are similar, so the Chinese there is a new Civilian .Paint the consumer market, that is, middle-income through the paint products to meet consumer psychology, but fashion, while consistent with their ability to buy the market, coating the high-end brands will compete in the high and low ends, to meet the "National refinement" .the tide, the world's top paint brand marketing strategy must be adjusted accordingly, introduced the next step to meet the consumer market products. .</ P> <p align="center"> </ p> <p> Fourth, the speed rate of consumer society and the rise of living. .China's consumer society is fast living society, the pursuit of efficiency and speed, lack of patience is the performance of new consumers, so fast food, fast food restaurants, convenience stores, online shopping, credit cards, shopping cards and other consumer get very high recognition .In this concept, I think the use of functional coatings to increase their occupancy and use features quickly. .</ P> <p> Fifth, the rise of female power consumption. .According to information: In the past two decades, American women have grown revenue 63%, while male income remained unchanged (+0.6%). .55% of American women in the family income of half of the total household income or more. .In addition, the increase of women in education, this growth is accelerating. .Relevant data show that in the United States, women in control of about 80% of consumer spending, which accounts for the national GDP of 2 / 3. .According to China's third census statistics, women account for 48.7% of our population, in which strong spending power, a greater impact on the consumption of young women 20-50 years of age, accounting for 21% of the total population. .A survey also shows that consumer behavior in the family, women often serve as the family's "Chief Procurement Officer" role. .Especially in consumer goods, and other aspects of home building materials, is played by the wife of the protagonist. .</ P> <p> Sixth, consumers are more doctrine and the pursuit of new sensory brand experience. .Paint consumer groups concerned about the product no longer stay in a good listen to what the master said to the painter that good or is nice to see TV commercials that the initial stage, and now, into the experience of the brand stores, to participate in the experience of activities into .consumers understand an important measure paint consumption, while the experience of the terminal design store for the brand's meaning has become increasingly prominent. .</ P> <p> Seventh, brand differentiation, relevance and added value to consumers is very important. .Many paint manufacturers that the consumer is now a brand does not seem like too many profound reasons, but is not the case, the consumer now has its own brand of thinking and views, especially after 80 coatings products, these future .the main consumer Army, the requirements of the individual still more important, to bring the brand differentiation, brand and brand is very important to impress consumers, marketers will need to ensure that its brand value does express something of the minds of consumers .. .</ P> <p> Eighth, consumers are increasingly concerned about the transparency of product information disclosure. .Increase the learning ability of consumers, product brochures, from components to the source of transparent information has never been so important to consumers of paint, the authenticity of marketing, transparency, the best marketing is the future market. .</ P> <p> ninth, consumers advocating a new naturalism: the natural desire for, and actively closer to nature. .Coating technology breakthrough in the future should be to all the natural direction, at this stage of the paint consumer groups in the selection of furniture, when there will be such a thought, do not paint the environmental protection than water-based paint, water-based paint than the oily .environmental protection, therefore, I live in the city of HC, a larger part of the consumer groups have begun to resist the paint, the choice of all natural wood products, it is worth the paint manufacturers pay attention to. .</ P> <p> tenth, consumers enter the era of national pastime, entertainment, highly diversified forms. .Chinese people more and more diversified forms of entertainment, entertain themselves without Borders, look too happy entertainment features of a typical entertainment, consumer entertainment platform to create coatings involved in recreational activities in the consumer paint business to become the new marketing strategy .. .</ P> <p> the future of consumer trends, paint companies in China face possible four paths, the first is to focus on urban China is a rising new rich market, according to the forecast Sinomonitor, as .By 2009, China's new rich urban households is expected to exceed 21 million. .By 2015, China's new rich city is expected to exceed 27 million households, which will bring hundreds of millions of consumer market; second, a second and third line from the existing market of consumer groups to find opportunities for product upgrades, such as the renovation of second-hand housing market .Upgrade consumption; third is to go down, Sinomonitor report shows that China's vast rural market, county and there is a huge market gap paint, some paint in the city popular products in these markets is still relatively low penetration rate, the county .and hundreds of millions of rural areas will be the next level of the consumer market; the fourth is the depth of market segmentation in the new generation of affluent market and media research database, the new rich of China divided into senior government officials, government and general public service middle, .professional and technical personnel, business owners, self-employed, Jinling, the elite white-collar, common white-collar workers, sales of Pioneer 9 major groups, the 9 major groups in the consumer psychology, consumer desires, consumer preferences are different on both, the paint companies can be worth .concerned about market segments, this is our main force at this stage of consumer paint products, while currently in post-85 students and 90 after the market has raised concerns as companies can segment the market, this market will be the annual market size .would be great. .</ P> <p> more we are in an age of uncertainty, foresee the future will become even more important, the data from the flood of consumer behavior in the discerned, insight into business opportunities, the right is the right to respond to future business of doing business, and based on .the key to the market. .</ P>.