State-owned industrial enterprises in the traditional paint how to upgrade the road to go.

<p> traditional state-owned industrial enterprises is to paint the product of the planned economy era, China was the leading force in the development of coatings industry, the growth of the national economy and employment, profits and taxes paid has played a huge role. .However, the market economy era, along with the economic environment changes, especially the rapid processes of private enterprises and paint the entry of foreign-funded enterprises, the traditional state-owned enterprises by the paint industry and the impact of the larger challenge, not only was the proportion of output in the industry .decline in the contribution to economic growth gradually decreased, and many have well-known enterprises and famous brands such as the gradual decline in the market, or even out of the market, the traditional status of state-owned industrial enterprises coatings gradually decreased. .In this situation, the traditional state-owned enterprises to survive the coatings industry, to develop, we must upgrade and to get new life cycle. .</ P> <P> <P> <p> paint traditional state-owned industrial enterprises to upgrade their own how to take the world? .I personally believe that from the following aspects to try. .</ P> <p> First, adjust the enterprise development strategies, to adapt to market development </ p> <p> traditional state-owned enterprises are mostly small paint industry (large) and paint the whole of the integrated manufacturing enterprise, the product line very Abdullah .long, as long as the national standard in some paint products, companies want to approach production, what the results are difficult to do fine. .Similar products among enterprises, product quality and performance difference is not that some or even just different packaging and brand, product structure convergence serious, traditional state-owned enterprises, the coatings industry is not conducive to the embodiment of business strengths and play .. .And between enterprises is too easy for the homogenization of products to enable enterprises to trouble. .To change this situation, we believe that businesses can be adjusted from the following: </ p> <p> 1, the adjustment of product positioning, doing fine and stronger in certain areas. .Product homogeneity is the traditional state-owned industrial enterprises of the most common coating phenomenon, along with changes in market demand, foreign companies into the paint, the paint industry enterprises and intensifying competition. .The kind of state-owned industrial enterprises in the traditional paint, generalization, and no clear target market began to lose their core competitiveness, and for specific markets or specific purposes or as a coating for the main products of private enterprises and the growing competitiveness of foreign-funded enterprises .enhanced to become the industry leader. .Therefore, the state-owned enterprises need to change the paint industry production patterns, product specialization and diversification in the trade-off between the right to determine the advantages of traditional products and products in key products, based on status and development prospects, a clear direction of transformation and upgrading of key products, do .fine and stronger focus on products, leading to high-end product development, and product quality and upgrading. .Our company's key products automotive coatings, polyurea elastomer coatings, is through a good grasp of product positioning, by doing fine and stronger and prominent characteristics of professional and winning the market, not only the products have been growing faster, and faster business has also been .development. .</ P> <p> 2. Adjustment services, business transformation from manufacturing to services. .In the past, traditional sales of state-owned industrial enterprises paint only network, not to the terminal, and now must go up painting services. .Because at present for most consumers, the coating is of professional products, most consumers the performance and brushing on the paint, coating methods do not understand, do not know how to brush the paint, coating, requiring paint companies .to do service work, made a simple manufacturing sector, manufacturing and processing services to provide customers with integrated solutions, service to win the respect and recognition of the market. .Over the years, our company's automotive coatings, polyurea elastomer coatings through extension services, integrated services provide customers with painting, not only with the user to build a stable strategic cooperative partnership, and opened up the market, increased ability to resist risks. .</ P> <p> We found that through the integration of manufacturing and services, to provide painting services to end customers, one can reduce costs and enhance product value, extend the industrial chain; second is to enhance customer satisfaction and the development of a new .earnings growth; third is to reduce the risk of homogeneous competition. .</ P> <p> recent years, an overview of the industry have done quite good paint companies are more emphasis on service, focus on providing customers with professional spraying services. .</ P>.