Coatings R & D center is serious market crises of the next stop should be.

<p> paint industry as a dependent industries, ranging from all walks of life. .From architectural coatings to industrial coatings, paints, there are hundreds of varieties, but the overall economic situation of China's national conditions and other factors, of varying quality paint products, paint products on the market is dazzling, abnormal phenomenon .breeding, it is for the clutter of paint on the market cast a shadow of magic. .</ P> <P> <P> <p> coatings market abnormal phenomenon should be baptized in the crisis in the suppression of </ p> <p> Throughout the Chinese paint market, how a random word Oh, just the paint categorization .enough for a layman to look lively enough. .Start with the shape on the points from the paint can be divided into water-based paints, solvents, coatings, powder coatings, high solid coatings, along with social development, water-based paints and powder coatings for its excellent performance more and more people of all ages .. .And from the use of points, can be divided into architectural coatings, can coatings, automotive coatings, aircraft coatings, home appliance coatings, wood coatings, bridge coatings, plastic coatings, paper coatings, in recent years, as China's accelerated urbanization process, the new .real estate and commercial facilities, architectural paint coating industry has become the largest sub-industry, automotive coatings, aircraft coatings, paints and other industrial coatings appliances are followed. .Points from the paint function, can be divided into decorative coatings, anti-corrosion coatings, conductive coatings, anti-rust paint, high temperature coatings, showing the temperature coatings, insulation coatings, with the pace of growth after 80, the achievements of the renovation boom paint .another development opportunity for the industry, decorative coatings is even more bright future of unlimited. .Coatings in China's vast market, the purchase from the paint to the paint used is a process of semi-finished products into finished products, and in the process, the paint brush can also be divided according to the construction method of coating, spray coating, roll .painted coating, dip coating, electrophoretic coating. .According to the construction process can be divided into primer, coating, paint (two coats), paint, varnish and so on. .Even the family to be divided into interior wall paint with paint, wall paint, wood, metal, paint, floor paint, etc., as the most critical aspects of home improvement, consumers want to understand thoroughly the coating is not easily confused .things, never mind then mixed into the paint market a large number of non-standard sales strategy. .In this classification in many paint, and some are ordinary people can be exposed to, while others are related to specific industry can use, but for the coatings market, so many varieties mixed in the paint, driven and inducements in the interests of .Next, how can the industry do not appear abnormal phenomenon yet. .</ P> <p> industry R & D center in the paint industry that the capacity of a huge market, has become the rule, manufacturers of hard to find effective countermeasures. .R & D center is not only a result of industry vendors interests, and more immediate interests of consumers or great harm. .Faced with such a serious cause of behavioral problems FALSIFYING where exactly in the where? .Look into the Chinese paint market abnormal phenomenon, home decoration decorative coatings market, the most serious, and this is mainly due to not regulate the home improvement market, together with any rampant guerrilla painter, the conflict between true and false coatings, coatings with high low-end market for Internet Internet ., if not trained pair of eyes in the eye, it is difficult to identify the real gold. .</ P> <p> rampant industry market R & D center mainly by the following points: </ p> <p> 1, coatings market are not standardized, R & D center for the random acts of management controls is not effective, as well as R & D center .industry is getting worse. .</ P> <p> 2, product homogeneity is serious R & D center is one of the main factors, into the paint market, which is almost the same as a brand has a shadow of similar products, each product features is not obvious but also to sell .R & D center to offer the opportunity. .Product packaging in the paint used on the base do not see the regional division, the only way to reflect the regional division of the reading items as 'functional hints', but generally, these tips are mostly functional basic function of paint products. .The introduction of the product's performance and surprisingly similar and identical, when consumers of goods and dizziness for the selection of a confusion when someone better products, good design is easy to fall into the trap where the seller. .</ P> <p> 3, the price system is imperfect, risky driving cross-regional sales distributors. .Larger dealers to earn the price difference, the A area B area to get goods to sell, although the real goods, but for the paint, the local environment for the performance of coatings is very much affected, paint manufacturers .in the formula design, the environment based on the use of paint, will be adjusted accordingly recipe ingredients. .For example, the south wet coatings require good moisture, mildew, paint and coating formulations to increase anti-fungal, anti-algae properties, add the appropriate amount of coating fungicide. .The goods were of a north and south, but the exchange, then the consumer in the use of the future, there will be from the shell, crack phenomenon, giving consumers a lot of trouble and loss. .</ P> <p> 4, channel incentives inappropriate </ p> <p> sales profits, is to make the best distributors of products for the eternal power of enterprise sales. .On this point, companies are generally linked to the development of year-end sales rebates, special incentives and other policies to expand market share in order to boost sales. .But when the company targets to increase sales, and is likely to induce dealers took to the road of R & D center, some dealers to over-fulfill its mandate, the regional R & D center will also provide the other. .</ P> <p> 5, channel management vulnerability in </ p> <p> part of the dealers in the business of other products, the purchase and sale of the product range and the division of the company are different. .In order to reduce transport costs, there could be abnormal phenomenon. .In addition, the competitiveness out of the need for dealers to be FALSIFYING territory to other R & D center will be the last market price of chaos, it may cause the company to exit the local market. .Therefore, in planning the scope of distribution should not be too close to the sub-region. .</ P> <p> financial crisis, global in all sectors are suffering varying degrees of impact, the paint industry was not spared, the baptism of the financial crisis, some enterprises have failed to withstand the test of coatings, from the collapse .tide disappeared. .Many paint companies have bottomed out of the crisis, is waiting for an opportunity for development. .Throughout the financial crisis, the domestic policy of a series of stimulating domestic demand steady support, and all walks of life to the good market potential of China's coating industry is gradually emerging, development opportunities and prospects are promising, but the financial crisis on China's coating industry is a rare .shuffling and the implementation of structural adjustment and strategic restructuring opportunities and coatings market in China should grasp the process of reshuffling of the financial crisis, so that the true industry market consolidation, and resolutely put an end to the industry, "R & D center" phenomenon breeding development in the maintenance of .legitimate interests of consumers, but also promote the development of coatings industry market standardization process. .</ P> <p> With the arrival of the 60th Daqing, home improvement market into the industry's peak season, along with the "Golden September and silver October," the sales boom, China's paint industry bears in front of a huge market opportunity, the opportunities .before, in the end who is prepared which one? .This self-study of the practice see the magic business, but no matter what time the goods are most popular genuine object, so the company is the best way to seize the opportunity to fix the internal strength, to create unique paint from a house brand in China .Paint a huge market place. .I hope the paint market in China in the baptism of the financial, to the normalization, the scale of the development track, smooth path of development of the industry. .</ P>.