Paint industry and business leaders call for rapid development of competitive strategy.

<p> coatings by the rapid development of the industry is growing towards a mature stage of the characteristics of the transition, but by opportunism and extensive marketing to strategic management, sophisticated marketing enterprises to adapt to this transformation is the background of the great necessity to make .choice. .From the current perspective, paint companies want to get better in the survival and development of space, I think we must solve three problems: the forward direction of competitive strategy that is clear, the channel edge to the brand that is advancing the transfer line, middle and high .Breakthrough of the end of latex paint in the forward battle. .</ P> <p align="center"> </ p> <p> the way forward </ p> <p> --- coatings industry and competitive strategy calls for corporate leaders </ p> <p> competition .strategy, its development should be comprehensive industry market environment, competition, integration of resources and make the rational choice. .The paint companies now face is a holistic issue, also restricting further growth. .This issue concerns how far the enterprise is to move forward, if you want to be Built to Last, you need to focus on strategic value. .The mission of the enterprise, business values, on the clear. .People without a dream is difficult to be successful, and a community, customers and their own lack of long-term commitment and vision of the business because of the wavering like a broken kite gradually drift further away. .In reality, the lack of strategic decision-making hand-pick available. .Explore its origins, the lack of long-term vision, foresight, familiar with the business leaders of modern coatings business should bear the brunt. .In the well-known scholars, Professor Chen Chunhua marketing took ten excellent enterprises in China contains empirical research findings, she was the reason why these companies a leading position in the industry mainly attributed to the first company to have a great leader. .Of course, we are not saying that China's paint industry, the lack of good leaders, like the paints of the TT Tsui Gallery of Chinese, led by Carpoly the Chou Qiming other core decision-making, all within its power the rise of the nation devised strategies coating. .However, we can not see that compared to super-competitive industry, we can not help feeling issued and outstanding business leaders too little attention home appliances, communications, IT, fast moving consumer goods, is simply the stars shine, Zhang, Li Dongsheng, Liu, Yang ., Ren, Ma, Niu Gensheng, Pan Gang ... ... in a corporate environment with Chinese characteristics, especially in the paint industry, the pattern of sudden emergence of the private sector, business leaders are often entrepreneurs, their aspirations, mind, wisdom .often determines the enterprise where to go, to get out far. .Why do so many old paint first company in trouble today, or even disappeared. .Whether because of their growing savings in the paint after the amazing wealth, but did not change with the industry to complete its transformation to adjust their business model is still in expansion lose sight of their human resources management and supporting adaptation, in short, to .strategic terms, their head is also very stubborn very naive. .They may simply have no existence of my business what the core values in the industry what I want in an ideal location, in another ten or twenty years later, I rely on the development of competition and other business related to the lifeblood of the forward-looking .thinking, in their mind is to grasp the opportunity, make money. .As everyone knows, the purpose of business is to achieve its vision and mission, corporate vision and mission to achieve results is to make money and profit. .Only the first clear the fundamental problem of this strategy in order to support the vision, the out of business inertia force to motivate yourself toward a higher goal to complete a second further transformation, of which both the business decision-makers how to transform, not .a proposition to appear this year, next year a strategy, but also benefits the refined intelligence organization and continuity. .Imagine, if a paint company to determine the vision and mission is: to continue to create diverse consumer living space, providing high quality, environmentally friendly paint products, care for the environment. .And put it into the corporate culture and genes, you think it will ignore the consumer value? .It can easily stop the pace of innovative use of color do, it would create bad, unhealthy products do, it will even allow that the environmental protection movement against the current move? .These are the strategies of the source, with them, companies in exploring the target market is, What is the profit model, how to build the value chain, core competitive advantage and how to integrate resources, milestones and other issues have a soul and beacon lights. .So we are concerned about the paint industry the emergence of outstanding business leaders, more hope in their promotion and leadership, good for the industry to establish a new scale and standard, but also the endless passion for the business and value into the mission, and their own .sincerity and dedication devoted to them in the corporate culture and strategy formulation, implementation and control links to go. .</ P> <P> <P> <p> As for how to choose the strategy, or the difference between low-cost, centralized competition, I think under the guidance of the mission, comprehensive strength and market their own environment, become very .simple and neat. .</ P>.