Paint companies tide over the hard skills confidence and development adjustment.

<p> China's paint industry in order to analyze the impact of financial crisis, explore how to take response measures, China Coating Industry Association on November 29 was held in Beihai, "The Second China Coatings Industry Forum & rdquo .; to "China's coating industry in transition, facing the opportunities, challenges and innovation" and "how to break through China Coating Industry SMEs" is the theme in-depth discussion, coatings and related industries 130 representatives. ."Inspired, strengthen confidence, adjust and promote development" has become a strong tone of the meeting. .</ P> <P> <P> <p> confidence is the common aspiration of the tree </ p> <p> "crisis came, it should be the face of a calm state of mind, confidence in times of trouble. ."This is the common desire of the participants. .</ P> <p> by the U.S. subprime mortgage crisis triggered by the global financial turmoil intensified, and the impact on the real economy is deepening, the paint industry in the first half and second half of 2008 the situation has undergone a profound reversal, especially in raw materials .by a sharp rise in the first half to second half of the fall, increasing pressure on business inventories, tight liquidity, decline in capacity utilization serious drop in demand, both for the coating industry development, creating a different effect, paint industry slowdown, .small and medium enterprises and export-dependent situation is more serious. .</ P> <p> China Coating Industry Association, the Secretary-General Wang Yue-kun in the "fight for market initiative, to achieve strategic transformation," the report pointed out that the crisis and challenge has always been co-exist, we are optimistic that the development of enterprises still .space. .First, the development of China's paint or the sound development momentum was expected to have 10 years of rapid development time span; second is from industrialization, urbanization, marketization, globalization, information technology and space development status, China's paint industry .still great room for development, especially in support of industrialization and urbanization are the basic strength of the Chinese economy; Third, economic growth, inflation, unemployment, balance of payments situation of the four major economic indicators, China's economy is .fundamentals are good, China's economic growth trend has not changed; Fourth, because of the imbalance in regional economic development, the market diversified, multi-level structure of the compound form. .This gives our coatings businesses and products provide a broad market space. .</ P> <p> Xian Yang, China Paint assistant to the chairman, deputy general manager of Xu and promising chemical Carpoly also said that to take a more robust mode of operation, a gradual and steady development, also called on colleagues in the industry .such a difficult situation, we must strengthen our confidence, because the Chinese coating industry has undergone since the reform and opening up a lot of wind and rain, this crisis will soon be over, in a crisis must adhere to the development of enterprises with core competitiveness, .dynamic enterprise. .</ P> <p> for survival is a priority </ p> <p> participants generally agreed that the financial turmoil on the world economy has not bottomed out, the impact on the real economy is still deepening, the future will certainly .economic growth, supply and demand have deep impact, companies from the consistent focus on growth and profit to the attention to cash flow, capital chain transfer. .Wang Yue-kun, a significant change in this series, the company's response mechanism is particularly important for survival will become the top priority for the industry, there is the last word. .This view has been the unanimous response of the delegates. .Paint Co., Ltd. Hangzhou package Tianxiong chairman, said the financial turmoil, they will adhere to the "cash flow can not be broken, their interests can not be lost" two priorities, in the case of constant volume, a large lower inventory .requiring companies and distributors do Kuaijinkuaichu together to accelerate the movement of goods, reduce the financial risk, in the guaranteed growth, ensure that the funds can not be broken chain. .Xian Li, general manager of Ma Yongnan Australia proposed the "cash is king" point of view, that in the current situation to the appropriate control of their size and direction of market development. .Some industry representatives also said that most of them to return the funds on the most important position. .Can be seen, survival, to ensure that the current capital chain has become a top priority. .</ P> <p> inner strength is a priority </ p> <p> severe economic situation in a short time will be difficult to be a fundamental change, the impact on the coatings industry will be highlighted more clearly in the next year, in the .the process of overcoming the crisis, companies must take effective and long-term measures to be addressed. .</ P> <p> the meeting, China Paint, paint, Hangzhou, Xian Li O, Carpoly, Ocean Research Institute of Chemical Industry representatives agreed that the period of economic slowdown, the enterprise is also a good .period of adjustment, should strengthen internal management, hard skills, with a new attitude to meet the challenges and win steady development. .Measures include: the timely adjustment of target growth plan, spending, protection of corporate earnings; seize the recent introduction of a series of policies and measures for national policy support; to strengthen communication between enterprises, learn from each other, improve the management level; to strengthen the company .internal restructuring, according to its own conditions and make its own characteristics; adjustment of product structure, highlighting the advantages of products, the formation of competitive products; increase research and development, improve product quality, the product so refined; pay close attention to technology improvement, technology upgrading of equipment; take .conservative financial policy and prudent development. .</ P>.