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China Coating Industry staking <p>, shook the arena has been the inevitable trend of the times over. .If you use the authority of the Western strategy of Michael Porter to analyze the competitiveness of the system, even paint can be clear outlines the situation facing companies today. .</ P> <P> <P> <p> buyers: As the paint brands, the overall market has become more sophisticated, the products tend to homogeneity, buyers can choose between space expanding, consumer knowledge, wealth accumulation, leading to increased bargaining power, .to paint the internal friction-type competition among enterprises conflicts one after another sharp rise in the cost of brand promotion. .</ P> <p> supplier: for coating high energy consumption, while the raw power and far greater than commercial coatings business, the monopoly of resources, and then manipulate the quality raw materials prices. .Paint supplier companies pressing harder and harder, the profit margin has been greatly compressed. .</ P> <p> potential entrants: this century, the Chinese market with freshly baked cake, the international giant to pour paint, or speculative way, the first to find commercial agents, and then wait for an opportunity stationed, or direct cross-border investment in factories, so that .Passing coatings industry in China increasingly appears. .</ P> <p> substitute: this area mainly from the wall covering, wallpaper, ceramics pressure. .Ceramic Lord for walls, floors, external walls for urban policy constraints, limited in its alternative; and wallpaper, wall covering is currently not sufficient to constitute a greater threat. .</ P> <p> To sum up, paint companies face many unfavorable factors in the macro environment is already an atmosphere that once hindered the pace of expansion of opportunities, can imagine the great coatings industry will for a period not fission .far. .</ P>.