Crisis coatings industry mergers and try to build national brand cited concern

February 22, held in Beijing in a paint merger successful press conference attracts attention.

This is set up on a 13-year Enterprise successful mergers and acquisitions has 200 years of history of the famous brand Manda, this is so far China's paint industry's largest national brand acquisitions. In the current economic situation, as the Beijing industrial economy spring highlights, led the industry, academia to Chinese national brand development.

Mergers and acquisitions can become one of the means through the crisis

Since the second half of 2008, the international financial crisis and the domestic real estate cooling, raw material prices and other factors, China's paint industry came into the Valley, only a 13-year history of the rich-best paint (Beijing) co., Ltd. was selected last December's acquisition of more than 200-year history of the Beijing Red Lion brand.

State Department Deputy Director of the money of the ordinary that economic winter is the best time to ready, the enterprise should learn in economic decline period to seize the opportunity. How to grab "opportunities? a method is implemented to bring enterprise restructuring and acquisitions. Mergers and acquisitions of Red Lion, bring a chance, this is the two enterprises restructuring and acquisitions. ”

National development and economy and Management Institute researcher Li Jing is of the view that the merger from the perspective of Economics is a resource of optimization and portfolio, is conducive to enterprise development and growth, is conducive to regional and national economic development.

However, experts believe that a successful merger and did not mean that once and for all. China Petroleum and chemical industry association yongwu is of the view that the merger is just the beginning, but also to strengthen the scientific and technological innovation, to rely on scientific and technological progress, scientific and technolog

ical innovation to lay the foundation of enterprise development. Technological innovation and technical progress is the national paint companies survive and develop, grow and develop in a fundamental way. "Our business through technology development, to provide the user with high added value in high end products, and continuously mining market potential demand, and constantly improve the technological content of products and the value of the content. ”

It is understood that this merger after the success of the new company will establish Beijing coatings technology centre and post-doctoral and joint Institute of chemistry, Department of chemistry, Tsinghua University, Beijing University of chemical engineering, China Academy of military sciences and other research institutions to develop production. "This will lead China's paint industry product upgrades and technological progress, promote China's paint industry national industry of high technology and environmentally friendly process. " China's paint industry Association Secretary-General Wang Yue-kun said.