For quitting brave victory grab the wallpaper industry beachhead paint industry.

<p> 20 years ago, the appearance of wallpaper had a great threat to traditional paint industry. .However, its poor quality, short life and other ills, and the fierce price war were to hit the Chinese market, the development of pain wallpaper. .Recently, many not willing to decline wallpaper companies rallied in the face coated with the market share of less than 8% of the market, the market reached a joint bigger cake, seize the paint beach consensus. .</ P> <p> the past: the former hard-line wallpaper, paint the rapid development </ p> <p> wallpaper of the "Exotic things" in China's development can be described as twists and turns. .About 20 years ago, the wallpaper into China from Europe and America have "glory" and quickly get in the high-end consumer groups alike. .However, opportunities to see various people flocked wallpaper market, several price war after the merchants had to rely on to suppress the cost of wallpaper, cut corners to survive. .Following this, faded, dirty easily, deformation, difficult to clean, difficult to renovate, short life have appeared such as inferiority, which plummeted wallpaper status. .From prosperity to decline, the wallpaper industry has experienced less than 10 years. .</ P> <p> At the same time, the paint industry has developed rapidly. .Particularly in the late nineties of last century, China Resources, the U.S. coated with disabilities, and other companies have produced and Carpoly rise, coupled with the Nippon Paint Company, led the first campaign launched in the coating industry, paint industry, market share .within a short period of rapid increase in ten years time, has long been the rivals - </ p> <p> wallpaper far behind them. .</ P> <p> recent years, however, in the Rouran, Power Dekor rainbow wallpaper and other mainstream companies, led by the wallpaper industry's market share gradually from the low 3% to 8% difficult, but industry and wallpaper .immature, the sales market as a whole still shows non-standard, or even chaos. .</ P> <p> now: Wallpaper comeback, wants to seize the paint beach </ p> <p> wallpaper, according to IGI International Association released data show that, in 2008 the world wallpaper consumption, China and North America, the largest increase, up 20% .. .But China is only 0.3 square meters per capita consumption of wallpaper, and Japan 5.4 square meters. .Rapid growth and significant market potential, which caused many domestic companies are optimistic about the wallpaper wallpaper industry, development prospects, the Friends of Rouran gold leaf wallpaper vice president, believes that the market share of Chinese wallpaper should account for 70% -80% or more. .</ P> <p> the face of the status of the market share of 8% and 80% of the potential business opportunities, hundreds of mainstream wallpaper company recently decided to expand the market cake together, and reached a "bigger market as a whole cake, so that the whole .Industry glow second spring "consensus. .</ P> <p> At the same time, the relevant state authorities also began to seriously play the wallpaper industry. .According to relevant sources, by the end of December by the State Ministry of Environmental Protection report on "the wallpaper industry norms" is expected to introduce. .The implementation of the new specification, will to some extent regulate the market, improve the market chaos. .</ P> <p> In addition, the wallpaper Association also strengthened the management of the entire industry, and lead integration of all forces in the industry, issued a strong joint voice to the outside world. .On the other hand, the wallpaper company's brand awareness increased year by year. .It is understood that, now more and more enterprises begin to participate in wallpaper show wallpaper, wallpaper show grew and grew to effectively create a wallpaper industry momentum and influence. .</ P> <p> Thus, the many wallpaper companies to stage a comeback, the determination to seize the paint beach is quite substantial. .</ P> <p> future: quitting brave victory </ p> <p> Although the present situation, the short period of time is not ready to make wallpaper painted many domestic enterprises would pose any immediate threat. .But in the long run, competition in this market, the domestic war coating, wallpaper and paint exactly who wins, and now harder to draw a conclusion. .But the so-called "quitting brave victory", so if you want to win the battle painted enterprises, must not be underestimated for many wallpaper companies ambitious. .Only immediate action to actively respond to challenges from the wallpaper, the self-cultivation practice, together with their peers to resist the enemy outside, and coated with enterprises to compete in this market, "protracted war" in the last laugh. .</ P> <P> <P>.