Saturday, January 1, 2011

The smell of the "net" do selling points, and expose the coatings industry with several major concepts lies

In recent years, the pursuit of environmental protection coating products from the reduction of harmful substances into the scent of aromatic, Ning, many brand continued transformation strategy to win the hearts of consumers. ' Net taste ' seems to meet the environmental requirements of the most simple--purify air, eliminating odors, make the room more distinct. However this product really like businesses promised, to purify the air?

Consumers: NET flavor = green buy sleepwalk

This reporter went to Xi'an macalline taibai shengshi shop building area, customers Mr. CHOW is paint shop in the Advisory. Mr. CHOW, paint coating the common building materials product and not new, but now brand too many want to single out a brand is not easy, clean flavor coating at least feel more environmentally friendly.

In the telecommunications sector work perfectly finished decoration. Recommended by construction personnel, she selected a certain brand of a high-end product NET taste, Ms Zhang painted walls that early use of paint and there's nothing wrong with that today we all pay attention to environmental protection, and spend more money to buy a strong environmental performance, and more secure.

Among the many coating products, targeting the consumer appetite for more than ' environmental protection net taste ' a, there are anti-formaldehyde, lotion, paediatric formulations, etc., are directed at consumers ' environmental protection requirements. Section to purchase paint the same consumer and Ms. Zhang, is in the construction of the suggestion that the smell of paint is purchased NET, this sounds very environmentally friendly products, largely won consumers simple concept of environmental protection.

Coating: NET flavor = sold is unclear

Market, a net taste product is the price of the common features. Journalists visited some building materials market, hit the ' net taste ' brand of products. Duoleshi, Lipan, CR, NI Li, redbud, three trees, Dumbo, brands have launched a series of net taste. Libang paint sales Yang new ye, currently on the market of paint and coatings products, per barrel 5L volume price in $ 100 to $ 700, net taste products to more than $ 400.

Germany are aromatic paint salesman Liu Donghui, coating products to actually achieve the effect of net taste is simply two approaches, one is the subtraction, minimize harmful substances in products; another proportion is an addition, to paint products add additional chemical substances and hazardous substances and hazardous substances, reduce evaporation. The latter approach requires a relatively high technical requirements, will significantly increase the cost of products. Current net taste products the use of the latter, therefore to ' net taste ' for selling products are often more expensive.

Duoleshi brand Shanghai headquarters PR Manager Gong Xiao-Liang, to improve the environmental indicators for coating products, either at the expense of its performance, either increase the cost for each vendor are insurmountable problems. Guarantee performance, net taste products go upscale route is inevitable.

Regulatory authorities: coating products 90% environmental compliance

NET taste product really can purify air, eliminating odors, let the room cleaner?

When journalists asked about in the marketplace, what the sales person can prove that the product of the net effect, whether through taste test, sales personnel and brought several Spice jar, allowing consumers to smell the difference. One of the only bottle with the odor of paint that is fermented for net flavour products. But when asked about the examination report, the sales person said inspection report is temporarily not in the shop.

While Duoleshi company PR Manager Gong Xiao-Liang explained that taste is actually a human sensory awareness of, the State did not smell of standard setting. The company's net taste product launch, will invite the third-party research firms in the market survey, through random sampling allow consumers to net taste products make evaluation of odor. Gong Xiao-Liang admits that smell is not the only distinguishing coatings environmental standards, in addition to distinguish smell, also products of VOC (volatile organic compounds) and formaldehyde.

Shaanxi Province decoration material inspection station stationmaster Mei Jian, at present, the national paint and coatings products and no ' net taste ' specific standards and requirements. ' Net taste ' is a manufacturer's sales concept. Jay, the latter using the vocabulary of the product should provide relevant testing or testing proves that the assurance products and promotions. At present the region sales of paint and coatings products, 90% or more in line with national standards.

Expert reminder: consumers don't be hoodwinked ' antibacterial '

As early as three or four years ago, many home building materials and home appliance manufacturers in order to cater to consumers ' health, psychological needs, introduce antibacterial ware, eliminates the fungus, wholesome product. But in essence, these products are not businesses advertised so-called antibacterial properties, is ultimately a consumer deception or fraud.

It is understood that in 2006, ' Chinese antibacterial material and products Association ' as many furniture, building materials products produce ' antibacterial ' flag. Final accreditation by the State Council, the regulatory Department confirmed that ' the Association ' is not a statutory antibacterial and certification bodies, therefore, its production of furniture, building materials, ' antibiotic ' logo is clearly not escape huyou consumers.

Province decoration material inspection station engineer Zhao Peng said the country on each product with the appropriate national or industry-standard, if the use of its products in other standards to demonstrate some of the performance of products, its intent is to reach the misleading results. Reporter Yoon-

Buy the paint you see inspection report

Paint coatings are home building materials of an important component. Paint and coatings products brand and many ordinary consumers is very difficult to choose. NET taste, formaldehyde and antifouling, performance increases, more consumers do. But experts suggest that consumers, regardless of the product name to transform pattern, be sure to look at the product test reports.

Province decoration material inspection station engineer Zhao Peng describes, the inspection report is each qualified coating product identification. Formal businesses should report the detection of the product in the shop announcement, but many businesses will find all kinds of excuses to avoid detection reported issues. On the other hand, although the detection reports professional strong, however rudimentary forms specification can be

To quickly grasp that help consumers to judge the quality of products and manufacturers credibility issues.

Zhao Peng describes, first see inspection report appearance. Report of the inspection body must be available on a sealed, qualified inspection body is a State building materials test center, the place of quality and technical supervision departments and granted the legal qualification of the inspection body.

Secondly, also tested the product for consumers to select models. In addition, see test methods belong to the sampling or delegate. Generally, sampling the credibility than delegate inspection. In addition, the inspection report is typically for two years, so that time is expired inspection report being fooled.

By comparison to form elements, even though consumers review can't understand specific inspection data, the minimum guaranteed buy a qualifying product. Other performance to product qualified on the basis of comparison to do, to ensure that buy to fit the product.

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