"Foreign paint" Tu enterprises to seize the Chinese market, how to deal with China.

Microbial Control <p> Dow Greater China Business Manager Business Department of Health has shipped an interview in the media, said: adhering to the "root in China, For China" concept, with the local people to learn the world's most advanced technology, .with the local environment and habits, applied to local services, Dow will do better. .The Delaware based DuPont's engineering polymers unit is 50% of expected business in China will come from the local market, and last year the figure is 1 / 3. .Not just Dow, DuPont, from the beginning of this year, the global brand paint was dispatched to China to upgrade business. .More to choose China as the Asia-Pacific market deployment, R & D, marketing, planning center has become the consensus of many multinational paint. .</ P> <P> <P> <p> "localization" is a multinational paint companies in the rapidly expanding Chinese market, an important business strategy, only the implementation of the Localization Localization management, local management, the enterprise can be more .familiar with local market conditions, adapt to market changes and enhance capacity of project management and control, thus reducing costs and improve competitiveness. .</ P> <p> coatings giants in recent years have set up factories in China, "to seize the domestic market" is the important strategic considerations. .With the rapid growth of market demand in China to be closer to consumer demand, including BASF, Dow, Bayer, including the giant began to paint R & D institutions set up in China, and China high-quality R & D personnel, the premise of ensuring the development of quality .significantly reduce the development cost under the initial introduction and overseas to provide technical support locally-based research and development center, and slowly to the China-based, tailored for the Chinese market the product direction. .</ P> <p> performance achieved by the current trend significantly, this year the state legislature and the new Dulux listing of the "odor of 120" and "bamboo carbon coating," and both are tailored for the Chinese market and get .the market acceptance, sales soared. .In addition, as China's national paint companies, the "local" needs to grasp the achievements of the many brand success stories. .Mei Tu disabilities, Bauhinia, paints and other enterprises with a range of Chinese domestic consumer demand for product launches, fashion advocate for health in the home concept has also taken the forefront in the coatings industry. .</ P> <p> In fact, the economic crisis has not residents of China's general public consumption and purchasing power caused by the impact of immediacy. .After a brief panic and frightened, the rigidity of the Chinese paint market demand pick up with the rapid rebound in the property market, showing a two-market demand and industry growth. .</ P> <p> only a few years ago, China is still the largest producer of coatings, paints the world's leading low-cost export base in China in the world can see the production of paint products. .Today, the Chinese market is developing reversible changes in development: the growing Chinese domestic market is emerging in the paint to attract more attention. .Seize and search for the needs of the Chinese coatings market, the current has become the main task of the global coatings companies. .This not only means the Chinese paint market looking for new business sales growth momentum, slowing demand in the U.S. and European markets suffered sharp drop in pressure, but also national companies with local opportunities for strategic cooperation to jointly cope with the economic downturn to meet the new consumer .demand, building new common development. .</ P> <p> In addition, cost control is the paint companies very important part of localization. .As for the specific operation is reflected as a direct channel terminal digestion product transportation costs, and how local suppliers to establish a stable new cooperation model, more in the price or quality of the raw materials are dominant. .Localized mode of cooperation with suppliers of change, the local factories can also be seen as a paint business in a cost control in mind, "the" new boxing "." .Here, we can easily see who the U.S. coated plant in Sichuan, Jotun COSCO Marine Coatings investment in Qingdao, have made this initiative. .</ P> <p> huge demand from China and a growing market, the government developed under the New Deal to stimulate the emerging third and fourth level market, have become the paint of many multinational giants and a number of growing national paint companies are chasing a moving target .. .Chinese paint market, has its different from the unique nature of European and American markets, China's consumer paint has a unique concept of consumer culture and acceptance. .Understanding of consumer psychology in China paint, proper positioning products require the consumer group, is the key to market expansion. .Promotion of reverse coating process in the localization of inappropriate content, adjust its existing store operations strategies, update the inherent management and strategic thinking. .</ P> <p> However, the market development needs of the active participation of enterprises, and this corresponds to include multinational coatings giant of China's initiative to adjust strategies and tactics so as to better adapt to the new situation and market demand. .These not only take time, but also need courage and courage. .But one thing should be certain: the market is sitting on the most familiar face of the most friendly group of consumers, competition in the market to seize the priority. ."Localization" of products and enterprise management and operation model for the development of coatings provides a new growth point and the supporting force, but also for the strategic national paint companies provide a valuable opportunity to upgrade with the best development platform and vast .development prospects. .</ P>.