Saturday, January 1, 2011
"Paint" to the countryside for a rainy day channel flat to market
<p> "building materials to the countryside" in January 2010 is written to the central "Document", the various building materials industry gearing up, hoping to enter the building to the countryside of the directory. .Recently, the building materials to the countryside directory contains only steel, cement, ceramics, glass, four major industries, paint is unsuccessful. .Before building the countryside eager to paint into the paint business in the directory after a little disappointed, it did not cause a greater impact. .According to HC coating network is understood that the various paint brands in China began several years ago the pace of development will be from the first-tier cities, the transfer to the second-tier cities, second-tier cities in the case of market saturation, third and fourth tier cities, towns and even the market .the rural market have become the paint companies have the right focus. .</ P> <P> <P> <p> rural market, as early as coatings business development </ p> <p> back in 2007,2008 many domestic companies began to paint on the urban market, rural markets .study, and explore towns coatings market, the huge market in rural reserves coatings market. .With the acceleration of urbanization into the city, around the towns have been expanding, the new real estate development projects, projects that benefit, need to paint to decorate, paint industry, which undoubtedly brought enormous business opportunities. .Mei Tu disabilities, Bauhinia and other domestic companies began to paint, Hunan, Hubei and other places in the urban and rural areas to inspect, I remember a friend of Bauhinia and the leaves also said that, we went to study under the rural market, and explore under the actual market .Demand. .Also from 2007, the domestic paint market enterprise channels sink into the towns, cities and towns to actively open up paint needs. .</ P> <p> personal experience from the leaves, you can feel the beginning of 2007, leaves his home town on the emergence of Dulux, European dragon paint stores, added Jiabao in 2008, three .trees, paint and other classic brand stores. .Moreover, there is renovation needs of consumers, suggested by the painter, friend, network queries, etc., are painted with latex paint houses. .Although the concept of consumer paint has been impressed, but little is known about the lack of paint brands. .Most of all listen to some of the recommendations of dealers to buy a different brand of paint. .</ P> <p> paint companies layout of the town market, to be augmented to promote the brand </ p> <p> observations from the leaves, paint companies can feel the channel flat paint companies have been extending their tentacles into the town .market and rural markets, paint brands have been doing the layout in the town market, the only lacking is the paint brand influence of the promotion, dealers need to face paint is still a major problem. .Paint companies have landed CCTV advertising, local TV, but to paint the city level there is little brand advertising promotion. .Therefore, the development of the coating caused obstruction dealers need to enhance the brand of the paint market to support local dealers. .Including to do some promotional activities, increase brand influence. .So that more consumers understand the paint products, and then understand the paint brand. .</ P>.
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