E-business models into the future and an excellent building material coating industry.

<p> for electronic commerce are no strangers with us, and as technology and social development, e-commerce trend of gradually building materials industry, e-commerce penetration of large-scale building materials to be later than other industries, but this situation .the rise is being increasingly broken by a new round of e-commerce boom, the raging online trading patterns, a traditional building materials will come to challenge the marketing channels. .June 2006, the domestic leader in online trading of professional building materials "home station (HomeE)" by the U.S. venture capital WIHarperGroup (Harper Group) of all ages to become the first capital building materials favorite site is currently down 200 .million in funding already in place. .</ P> <p> different from other industries, the sale of part of the innovation is upstream of the building materials industry and the disruptive impact the bottom line price, easy to stop the home building site and a series of large-scale integrated into the fray, at an alarming rate .eating the share of traditional marketing chain, and the channel seems to be the traditional building materials can not see the smoke of this battle ill-prepared. .</ P> <P> <P> <p> Advantages of e-filling </ p> <p> home market, China's building materials including tiles, flooring, wallpaper, kitchen ware, paint, lighting, doors, windows home .more than 20 categories. .With the real estate market, one for each of the categories is astronomical sales, B & Q in China for a year's sales amounted to billions of dollars is huge. .Under the existing structure, a large city building, building materials supermarkets, manufacturers brand Direct, decoration companies still occupy the mainstream of the traditional status of the channel, while e-trading model to provide a display long before the stage. .</ P> <p> Yi Qi Yue home station is currently CEO, 5 years ago, a leading building materials enterprises in Beijing vice president of manufacturing markets, long-term industry experience to Qi Yue found the e-commerce more superior than the traditional channel conditions .. .April 2004, Qi Yue and friends founded the rare purely domestic transactions, professional website building, through a short time, the site the scale of business grew rapidly and began to receive the attention of international capital. .</ P> <p> Qi Yue explained the working conditions at that time gave up a reason: China's rapid urbanization process forward, in a golden period of development of the Chinese real estate sector led the industry in the downstream market for home building materials industry .expanding. .</ P> <p> "was the world's largest home building materials sales business HomeDepot to point out that China is now home building materials products in the retail market of 500 million U.S. dollars, and every year the growth rate of 20%. .HomeDepot in the United States is second only to Wal-Mart's second-largest retailer, is also ranked 18th in the corporate world, that speaks from the perspective of home building materials business world has an excellent room for growth. ."Earlier HomeDepot, B & Q and Leroy Merlin and others have good performance, with the domestic home building materials company, Orient Home, China, the world's largest consumer market competition. .</ P> <p> In fact, building materials, the rise of e-business models, there are changes its nature to sit off to the marketing changes. .Qi Yue that bulk purchase through the website, save all kinds of links, so that the cost to drop, but more important is to reflect a variety of purchasers will, by groups and manufacturers, distributors and other direct negotiations, which fundamentally changed the traditional .channels, sales methods, in addition, customers are not involved in the chaos of scattered buying, websites and manufacturers to provide professional advice, one-stop delivery and quality assurance. .</ P> <p> manufacturers happy to see </ p> <p> United Miranda Chiu doors in Beijing Holtz, general manager of the company is also building materials manufacturers network customers. .Miranda Chiu Alliance thinks Select a site is trying a new trading patterns, building materials on the website and the reality home improvement show on the supermarket is the same, and more efficient, convenient and can even provide professional advice and users of the product evaluation. .</ P> <p> site and vendor monopoly there is no conflict of interest between stores. ."Consumers can see the open pages of our entire product line, which is good for store operations. ."Zhao said the Federation, any business-oriented brand, want to sell as much as possible to reduce production costs, and any consumers with lower prices want to buy inexpensive building materials, and provides all this network .realistic possibility. .</ P> <p> today's point of view, has no major building materials manufacturers deliberately ignored the existence of the network, even though sales of this approach is still existing in a sea spray; and more building materials enterprises have .watch the new marketing methods and care products in the network's reputation, these changes occurred in just about a year. .</ P> <p> traditional channel guard </ p> <p> in Beijing, in addition to the boss of B & Q sales of building materials, home and other national brands actually, there are many large cities such as building materials is the geographical .of building materials distribution center, Shilihe building a city is the largest. .</ P> <p> shopping malls, according to a person told this writer that the overall plan is, part of the Pavilion shopping centers are under construction, in order that all relevant products in the chain of building materials get coverage, but can not cover the expansion of the scale .flow slightly decreasing trend. .I found at the scene, due to too much competition, small businesses are choosing to exit, but there are many many tenants Pavilion is a building materials business. .</ P> <p> "future conditions are not good that the building still has geographical features of the city, surrounding people are generally spending far to high transport costs, but here is cheaper than other building materials stores. ."When asked about the shopping network on the impact of traditional building materials, the source said now do not feel to the city building competition between large and small, intense enough, but the next building between the city and the network will still .have some room for cooperation. .A high degree of brand marketing agency analyst Chen Li Qing believes that any one industry, the Federation of consumption growth spurt brought profound changes in the industry, and sales channels as the connection, communication and marketing intermediaries, often in the market performance of the most dramatic change, after all, who .possible to grasp hold of the channel market. .Traditional marketers are too flat channels, the power of being a potential threat to the emerging network of large building materials supermarkets as a few years ago, turned out his past as a new model will also face the impact and baptism. .</ P>.