Wallpaper market continues to heat up the paint industry crisis looming.

With the domestic market for home improvement <p> thinking changes, light fitting, re-decoration has become an important end-consumer direction of home decoration, light fitting, re-thinking of changing decorative wallpaper industry has also brought a great impact .wallpaper industry has thus to grow, great wrist and breaking the trend of the coatings industry. .</ P> <P> <P> <p> 20 years ago, had the appearance of wallpaper products pose a huge threat to traditional paint. .However, the quality of life, and price wars and other disadvantages have made the development of Chinese wallpaper market suffered pain. .However, as consumers install home the importance of soft, wallpaper industry has gradually flattening out of the situation, the development is also great strides forward. .</ P> <p> steadily increasing market share </ p> <p> In recent years, rainbow, Rouran, VICTOR wallpaper or wall covering and other famous companies, led by the wallpaper industry's market share gradually from 3% .the low to 8%. .IGI, according to data released by the International Association for the wallpaper show, wallpaper of global consumption in 2008, China and North America, the largest increase, up 20%. .But China is only 0.3 square meters per capita consumption of wallpaper, Japan, 5.4 square meters. .</ P> <p> rapid growth and significant market potential, which caused many domestic companies are optimistic about the wallpaper wallpaper industry, development prospects, the industry believes that the market share of Chinese wallpaper should account for 70% -80% or more. .</ P> <p> energy saving is the biggest selling point </ p> <p> recent years, the trend in the green and back to nature under the guidance of a growing respect for natural materials decorations. .In the wall decoration materials have gradually abandoned the use of a wide range of plastic surfaces, but not enough green wallpaper, and instead favor of wallpaper products made of natural materials. .</ P> <p> this case, the products are eco-friendly wallpaper hot things will become a matter of course, in the enterprise and consumer driven, wallpaper products, energy saving has gradually clear the way to become .Wallpaper important direction of development of the industry. .</ P> <p> wallpaper industry has developed rapidly in China </ p> <p> present, the quality of wallpaper, color, variety, quality, function fully comparable with foreign wallpaper, has reached the international advanced level. .First in environmental performance superior to the 2008 national compulsory inspection results also showed that 89% of the products meet international environmental protection requirements. .With the extensive use of natural environmental material, wallpaper has become a truly low-carbon products. .</ P> <p> the same time, construction is simple, easy to replace. .Wallpaper has been doing in the factory pattern color, and then paste on the wall directly over the stone plate type construction is simple, more construction paint clean, easy to replace, do not pollute the indoor environment. .Another wallpaper color, texture, many functions to meet the different needs of individual consumption of the masses. .</ P>.