Saturday, January 29, 2011
Domestic industry in 2009 set off a new growth point a new wave of paint industry.
09 spring decoration savings of at least the money put the perfect home
8 million Florida 3 indoor beautiful single section give yourself the gift of
In a single day is coming, it is not every single men and women who diet will slightly sad, then added that to myself what a surprise gift to spend this day? take a look at the eve of my single give yourself life gift! elegant, there are a lot of space. Of course, a spacious living room atmosphere, with more than rambling style and romance, in price of giant high today, or need a lot of tickets of the oh.
Living room in each corner to be very clean, neat, after a busy day, return home to the bright, spacious living room, a day of rest of tiredness can evaporate, enjoy the atmosphere of the comfortable living room.
Simple, unsophisticated curtains, idyllic romantic flower arrangement, spacious great Visual enjoyment of television and the occasional scattered oranges ... The breath of life were disseminated more warm and leisure life.
Products become more serious phenomena gradually consolidating imperative of waterborne coatings
Possible for all of us, water-based coatings are not fresh, almost every brand has a couple of waterborne coating products, but also constantly show on TV waterborne paint advertising to consumers resulting in a coating market is water-based coatings world of illusion, but the fact that not only were not so, also very different.
For the market and the environmental protection concept of the "five in one" and "a" all kinds of liuhe coating products, consumers cannot really understand, even in combination with the number, the more the better, in the business of this concept of marketing, consumers are often not able to buy products that ultimately unsatisfactory decoration effect of undermining the legitimate rights and interests of consumers.
As the market homogenous exacerbate the situation, some enterprises have begun to establish product segment positioning, the OASIS launched "pregnant women paint", CRC launched jointly Disney common paint children "naive painting", these products are designed for a specific market to allow consumers to select has a clear goal of its outstanding features on the performance of the nail on the head.
Dealer in order to reap more profits often A and B of goods get to sales, this money-making methods if placed on clothing, mobile phones, computer, automotive and other industries, and possibly what the problem does not occur, but as relative to the environmental requirements strict coating industry, won't be the same. Northern dry southern wet, coating product production formula will be adapted to the climatic environment around. If the North and South of the South-distribution, product flows into the North market, after the use would be a problem, this result is neither harm consumers ' economic interests, and the coating production enterprise reputation loss.
Paint-distribution not only affects the development of the industry, have also hindered the normal internal water-based coatings, as the main force of the future market, water-based coatings market restructuring appears to have imperative, is also a trend in the development of the industry.
Home Feng Shui specially design considerations for the design of nine vestibule [map]
In addition to Feng Shui, and home decoration on beautification effect, so it's settings have a direct impact on the housing of Feng Shui. The modern city of residence generally rather narrow area, living room set up should not be too large, if you set in the living area of the vestibule.
In traditional Chinese Feng Shui School of thought, if outside from the living room to room, into the living room of an access road, if the opposite is a large balcony or large Windows, which will be set up in the living room. In this way, you can prevent the voices from the direct discharge of wind, fengshui in occupies such a cell is a kind of Siu, so you'll need to do a vestibule to cover it. To prevent the leakage of wealth.
Set the drawing-up to your mind the following points:
1. the drawing-up of interval should be based on the following solid, prevent the leakage, the permeability to above. You can use the permeability of frosted glass or hollow became frame or something.
2. the drawing-up of lighting should not dark out, and most houses have no vestibule, natural lighting, lighting aspects must be their brains. In addition to the interval should be more transparent frosted glass, a living room most of the vestibule without outdoor natural light, will have to use the indoor light to remedies, such as installation of lights and the like.
Friends Apple brickwall 4 bedrooms, 2 living rooms luxury minimalist giant cozy [photos]
After 3 months of meticulous arrangement, friends Apple's simple "luxury" out of the oven. After comparison, the last four room two a kitchen, one bathroom is bold into a three bedroom, two bathroom, Office of a kitchen. Let us carefully enjoy yourself!
Friends Apple revamping 4 bedrooms, 2 living rooms luxury minimalism warm pitch
20-30-40 flat Super Mini marriage housing in hidden big happiness [photos]
Who says marriage housing must be luxury villa is enough to be happy, as the happiness of temporary Habitat Xiaoliangkou, 20, 30 and 40 flat mini marriage housing still can get happy. Small House, filled with much love, have two people on love of all memory, let the happiness also hide.
40 flat marriage housing representative: young couple yourself $ build nests 40 flat like Xanadu
The first Grand debut is a only 40 flat small marriage housing, although small, but UCH and hostess of the clever, it only took 1 million Yuan to build out like Xanadu rural style, super beautiful. Come and see!
TV bench on decorative paintings, hand-picked the hostess, good price, excellent decoration effect. The background is light yellow walls, it looks very neat and clean.
Custom bookcase bookcases are the men who personally designed, bookcases, desks, computer desk three functions in one, Super and changeable. Small apartment house, made to order furniture is a good choice.
The living room window small corner, is the owner of a restaurant district, curtains, tablecloths, even on a bench is a small flower decoration, garden style through to the end.
State-owned industrial enterprises in the traditional paint how to upgrade the road to go.
Materials selection guide: Tips to teach your new home to buy rest assured decorative coatings.
Home building industry in future because small and medium enterprises to survive tough coating.
Wednesday, January 26, 2011
Paint industry faced a major adjustment to private companies should spend the winter.
Ice orientation: the frequency bailout policies face the crisis of the introduction of China's coating industry.
In 2010 the port low-end coating product opportunities and challenges facing the
Station of the port in 2010, look back at 2009 China coating industry, we found two characteristics: first, building material prices and the amount of paint painting appeared to fall in the price; the second is the city needs a saturated, rural market is hot fried.
The constant development of coatings industry to break out, the "world factory" of the name, China's manufacturing sector is mixed: on the one hand, the importance of the Chinese market and position, on the other hand also means that most of the area belonging to the low-end products. For China, "the process of urbanization" does not solve the majority of farmers ' purchasing power is not high. At the same time, the fast-food type of consumer psychology also pressed wood of the city the low-end market, such as mobile phones, to the fortress is such a low end taste. This is why in recent years the "Cottage" rampant, bringing the brand to back and threats. At the same time, China's paint industry nobody can escape the curse of the "low end". Price is the low end products of greatest advantage, so in the low-end market can easily open market, capturing the hearts of consumers, can help companies in the initial stage to open the market and the return of funds. It can be said that the future of low-end coatings market risks and opportunities of a game. With the development of enterprises, if still reveling in the low-end market, it is likely to be a trap, it's all too easy to be "low end" of the mud again on the United States militarily.
Station of the port in 2010, look back at 2009 China coating industry, we found two characteristics: first, building material prices and the amount of paint painting appeared to fall in the price; the second is the city needs a saturated, rural market is hot fried. Here we look at a group of data: the first is the paint coating the dramatic decline in prices. According to the National Bureau survey data show: 2009 in yinchuan city, Hebei province, and home decoration market sales momentum, the majority of the House-building and decoration materials prices have increased over the previous year. Of these, Hebei province last year, house-building and decoration materials prices rising 1.9% cumulative, and paint down 3.2%, yinchuan building and decoration materials price increases over the previous year by 1.9%. But paint prices over the previous year dropped by 1.6%. That is to appear in the decoration of the building materials, paint after collective price and coatings markets in 2009 year appear concentrated "diving".
Second, to rural-based low-end market was hot fried. The recent "building materials have been written to the countryside" Central "a," message is reproduced many media, the media called "building materials to the countryside" is "home appliances to the countryside" and "automobile to the countryside" and a major initiative to expand domestic demand, many of the coating in the industry have also considered the "countryside" Dongfeng, broader rural market will be developed. Of course, speaking of the countryside, the price is natural to the "next". In fact, the first-line brand such as duoleshi, Fong, Lipan features more comprehensive "net taste" and "go to formaldehyde" paint much more expensive than the three-line brand product price. The limited capacity in the country of purchase, a prominent contradiction is very difficult to solve: high quality, high price, low end of rural consumers can't accept; low-quality, low price, paint the enterprise's profit is not guaranteed.
Always take the "high end" as the target of coatings brands fight into the low-end market, it appropriate? opponents are worried for a paint brand, this would compromise its high-end image. They also worried that spend a lot of manpower and material resources, gain some low-end market, but lost in the high-end market dominance. But most have agreed with the comments, the wisdom that: on the one hand because of the Chinese paint market is popularization, architectural coatings of consumers will be concentrated in the low-end market, appropriate drop low profile, enter the low-end is a wise move. On the other hand, for many first-line paint brand, strong brand image and years ' worth of technology are an advantage.
In the low-end market, price is consumers do purchase decision is an important factor, to "countryside", if you want to walk into the low-end coating market, price is not too high. According to Philip Kotler views, buildings in pricing, there are three main considerations: first, the cost, the second is a competitor's prices and the ersatz price; third, customers assess the unique product features. To have achieved the high-end market certain advantages of coatings brands, however, it is clear that these three aspects are taken into account, also taking into account the consumer in the low-end price sensitive. The price is divided into market grades of one of the most important means to open up in the low-end market is going to do with paint or middle class time price flush, is consistent with the expectations of consumers. In fact, consumers may also find that the question has always been to China's paint industry leader libang paint in 2009 in the "net taste five in one" full-profile listing, but also relatively low-key launched the series of "three in one", "two in one" of paint product. Both in the Lipan overwhelming TV, Internet and print media advertising rarely appeared in the paint products is much more affordable price to attack on the village of low-end market focused, killing a scow.
Another example is renowned for its occupation of the first-tier cities as the goal of classical painting, in the beginning of the end of 2008 and 2009 the economic downturn in advertising in the call for "classic lacquer, blue cover, 138!" shock price, thereby attracting a large number of consumers. These cases also proves that targeted the low-end price, and not to end
Paint brands have a negative impact, but the people of the image, and constantly improved.Balcony will also give you six or even bankruptcy feng shui have to prevent even bankruptcy [Photos].
"The environmental craze," then set off a new wave of paint raw materials can be fried vegetables or drinking
Currently on the market, and beautiful naked painted painting advertising methods are common, an exhibition, a manufacturer of coatings staff directly with fried vegetables and taste also the paint can be accepted, but a brand paint, in order to prove that brand coating is environmentally friendly products without a doubt, even holding the paint tank to drink up, let people shocked and stunned! this profit eyebrow ads really make memories for the product, or even have a good impression. But can "drink" really is "green"? some consumers questioned its just hype! so what real people are really friendly drink paint or really hype?
Green heat coating market "," how weird business publicity
Nowadays, the coatings market was the hottest environmental protection, consumers are most concerned about coatings are coatings, environmental protection, drinking in the human body brush paint things that often heard. For more and more attention to environmental protection, social trends, many consumers are easy when you purchase paint in a environmentally friendly common misconception is that as long as the environmental indicators higher is better. Paint the key environmental protection! so coatings businesses that ingenious effects with a variety of "eyeballs" to prove that the consumer demand for "green".
Water-based acrylic coating products to fully, as a transitional product composition, strength, low, the life is short, content is low. While the world some brand water-based paint often have a super green features, greatly enhance its physical properties, high hardness, coating full bright, strong adhesion, abrasion resistant, resistant to scratch, and can be used for the direct coating wood floor surface.
Purchase paint to watch out for "green hype trap"
First, the coatings are chemicals and non-food or cosmetics, this is two different concepts. Second, buy coatings are used for brushing, not to drink. We see this kind of business promotion Act and the consumer and the purpose and results are not consistent. So, do not be the business concept of hype to mislead.
Paint itself is a rational products, consumption of a long life cycle, when consumers buy, to carefully compare and choose from. Many consumers purchase consideration most mainly include the coating of quality, environmental protection, color, price and other factors, but these factors in the hearts of different consumers of weight is not the same. But together, we all want to paint themselves, in line with the room environment needs, in line with their own personality and taste. For product safety, consumer confidence to be more scientific data and genuine experimental proof.
For the "Belle nude painting," and "paint" live cooking "and" drink paint to these pure, Bo gimmick to mislead the consumer into the myth of advertising not only require consumers to enhance their own knowledge and ability to discern the "wear" business intention of speculation also requires relevant departments of the relevant regulation, in order to eradicate these phenomena. As the Chinese coatings market is increasingly tending to maturation, paint brand and paint companies more and more, bring paint companies and paint brand competition is increasingly fierce. In fact, a paint brand products end ring not environmentally friendly, really need to rely on the quality of the product after use to prove, not closely rely on people's excessive speculation.
From the coatings industry to see "low carbon" hot fried on the application of hot marketing
Two meeting, seemed for a moment, all trades are fascinated with the word "low carbon", all the paint enterprises are beginning to "low carbon" as a marketing 2010 important topics that introduce the slogan of "low carbon", the "low carbon" product research and development, it seems that all of a sudden, low-carbon start flooding the word.
In fact, Chase hotspot has almost become in recent years, paint the inevitable means of marketing. Of course, this one and indivisible human contributions to advertising. Florida hotspots of course is good, but the hot spot is not everyone can play upon it, and it is hot when the focus, but there is more to hotspot as a phase of transition. In fact, as a business or brand behaviour, and time is required, just keeping pace with the standards and tools are needed for the screening and considerations.
Hot marketing applications mainly in two areas
For hot marketing, HC when I was in college I learned of the communication on the inside of a transmission referred to cash in. The so-called communication to obtain cash, which is now the most common way to define the concept is more popular in the last few years. Dissemination of cash as the name implies, is a hot spot and a corporate brand communication, dissemination of butt-means and methods to attract consumer attention, stimulate consumption and enhance the effectiveness of market power.
Concept definition you are on a product and its features its own additional and extension, such as the recent society to the greatest number of low-carbon, suddenly you'll find that everything around is a low-carbon, originally advanced concept definition of words in the population under become no longer popular everywhere in consumer goods, like the previous year's Nano, all relevant no gateway is nano, Nano-underwear socks, can truly stand on the technical perspective on the laughter, but they don't realize that nanotechnology has still not mentioning the industry research, industry, and so simple to complete the process at the low end of the cost?!
Hot marketing 3 ending
Cottage. Cottage this word shouldn't appear in the coatings industry, because what is cottage, look at the mobile phone industry knew! I here said fortress is afraid to paint manufacturers with low carbon as a gimmick, the original paint products change packaging is as low-carbon products to the market for sale. But the end result is a Flash in the Pan, on the coatings industry is harmful to beneficial.
Uncertainty. Mashup is the fashion world in recent years more popular manifestations, but with all the marketing, brand and company's hot mashup at present many became synonymous with fish or fowl. For example, some time ago we often said of the smell of paint, your net does NET taste coatings must be environmentally friendly paints or coatings are not net taste is not environmentally friendly coating, will not be able to sell. But the concept of speculation by complete advantage of freshness, but drawbacks is not qualitative, Terminal sales tend to encounter obstacles. On the contrary, in the network, and other non-canonical channels mode as a novelty.
Sale. At present more corporate and brand marketing at hotspots, mostly based on a hot-air, without actually standing in the business planning and development perspective, for hotspot's blind pursuit, no good accurate positioning, eventually leading to the market supply and demand imbalances. And its results only one way, the sale of cost recovery and choke products.
Hot spot what is used in the marketing brand?
HotSpot is hot, and brand strategy matching
For example, the recent low carbon hotspots, not all products are suitable for low-carbon. You said you oil paint products, who do not believe, because oil paint products have on the environment, human health hazards of oil paint, besides selling point more to quality as a selling point, not to meet the word hot impose carbon to himself, but vulnerable to the original target consumers ' sense of rebellion. At the same time, a hotspot must match the corporate brand strategy.
HotSpot is awareness, but also application-a
There is not a reasonable hotspots, chasing the hot hot damp down more easily. For today's consumers, everything is to go fast, and a star do advocacy network, the concept of social topic, hotspots spread shots hit, these are short-term relief of soldiers, for example, there are sharp brother event, Xidan girl in over-abundance of the spread of the Internet society and the social times, they do fad heat is a couple of days, how to use their hotspots, and corporate brand connotation docking and its radiation groups doing long-term maintenance and implantation, operation, and so on, this is a smart move!
The living room decoration sample room depict 20 as poetic perfect scene [photos]
Small series as you summed up the 20 model companies in the living room, as you describe as a perfect scene painting. Super perfect living room case, bring you a strong visual impact.
Steady amber is a space of melody, subtle patterns in gentle and elegance of the romantic quietly passed.
Use a simple tonal guarantee pattern well done right.
How to avoid the risk of six share knowledge solvent type coatings has merit.
Simple but not simple cases of the most common family entrance decoration [Photos].
Coatings market promotion will culminate with the advent of the "pie" or "trap".
Saturday, January 22, 2011
Foreign investors optimistic about the Chinese paint market development to strengthen the confidence of the Chinese Paint.
Feng Shui can not be ignored new house renovation building of a harmonious family of 9 Cheats [map].
4 million build 65 flat simple fashion in a small room Hall [photos]
65 flat small space, which is the simplest one bedroom and one living room, didn't looked cramped up ze, overall style and refreshing simplicity, very good. The living room corner, housed in the wall, you can receive daily separators, looks are not dimmed the clutter.
Comfortable chaise
Living room panoramic view
Crazy wind blowing the 2010 low-carbon environment how to develop the Chinese coating market.
My youth I owned eight tips to get addicted to the dead of exquisite home [photos]
Don't look at 80 to world, they also make local, excellent design creativity did make small house is full of personality characteristics, "my youth to me, my little home I toss." Next, small series would you sum up 9 80 up to people in the decoration of a trick, if you want to make love house full of character, you may wish to look at, it is estimated that less walking many detours.
Money saving tips
1 meter: decoration is most capable of self-expression
Yarn-mantle curtains dancing with the wind, colorful cushion loose on the bed, beds with night light irradiation in the walls of the staggeringly beautiful wallpapers, coffee table below the small block party blanket ... In the hard Pack cannot fight, decoration becomes 80 after express themselves the most efficient way. Not only save money, but the effect is surprisingly good.
Colorful bedding, let bedroom "Ponte" bamboo shenghui "
A small table cloth, can achieve an elegant corner
Choice in home decoration coating also should pay more attention should pay attention to shelf life.
Peach Garden home users to create composite map allows you to look your fill of 22 [map].
Tips to help you choose paint implementation of the "only buy expensive non-election".
China's surging consumer trends 2010 paint market opportunities driven.
Sunday, January 16, 2011
Refuse to understand the poor quality of paint putty features products of low environmental.
29 classic home case master teaches you to interpret the phenomenon of art [photos]
The following 29 home design case, is a lot of home design experts force holding home case Oh, from small details is perfect, no wonder received fans?, a look at this in 29 cases what is characterised by!
45 figure burnt the foreigner a family of four making love home super detailed process [photos]
A variety of video materials, can always see the foreigners ' House, flat, all of them are large Villa, residence conditions of super cool. However, large Villa decoration sounds simple well, although foreign villas are "fine decoration", the so-called "bag check-in", but want to let the Villa has a strong personal style or effort is needed with the oh. That's why we chose a family of four, take a look at how they build the Villa of the House of love! there are a total of 45 pictures, super detailed, remember to read!
77 flat fine modern and stylish exquisite beauty of small pits thermocline [map].
Decrypt paint brand promotion way on four types of network marketing
目前的建材行业,从陶瓷、涂料、门、地板等行业的营销变化看,已经有不少企业引进了网络营销,尤其是网络广告、搜索引擎营销、新闻传播、网络活动营销等手段。
但对于企业的品牌推广和重点产品推广方面,如何清晰地了解推广思路、把握整个推广过程,并且能够随时考量推广效果,尤其是反应到销售方面的效果,估计不仅是营销策划机构一直在解决的问题,而且也是企业最愿意看到的量化结果。
在赢道顾问从事陶瓷营销、涂料营销、地板营销及其它细分建材领域的营销推广时,如果处于赢道顾问所建立的“三阶段”中第二阶段,一般会为建材企业的品牌推广和产品推广划分成两大模块,然后围绕每个模块设计推广策略和创意。 而这其中又分为独立的网络推广、协同地面市场活动的推广两部分。
第一模块:品牌定位与推广,也即确立企业品牌的行业定位和专注细分领域,以公益活动、企业品牌故事、百万博客、品牌消费族群主题漫画传播为主要推广手段
第二模块:产品定位与推广,以产品的知识营销、事件营销、活动营销、促销活动网络支持、产品消费族群主题漫画传播为主要手段,
两模块的推广渠道,一般都涉及到了网络媒体、网络论坛、社群网站、IM工具、网络博客、电子邮件等六种,推广内容主要以新闻、评论、帖子、博客日志、IM短信息、电子报、动漫/图片、网络专题、网络视频等九种形式为主。 在飞信、手机等无线渠道方面,目前尚未进行专门的运作。
第一模块的品牌推广中,要为企业品牌找准专注市场的行业定位,围绕这种定位设计具体的创意,比如整个陶瓷领域,也可能是细分到玻化砖、抛光砖、健康石材、天然石材等领域;而涂料领域,则可能是整个涂料市场,也可能细分到环保涂料、健康涂料、儿童漆等,主要是依据企业在某个细分行业和市场上的技术实力、产品实力和现有规模、发展规划,以便判断。
品牌故事,也即为企业塑造1—3期故事,品牌故事的设计和内容也是有专门的策划,投放的时间、选择的发布渠道等,也都有针对性的安排。 一般来讲,品牌故事有这样几种路线,赢道顾问用得比较多。 第一种是以企业的成长为背景,从一个成长故事中突出企业的奋斗、拼搏、勇气、智慧,传播品牌精神,打动人;第二种品牌故事以“爱情·婚姻·家”为背景,植入陶瓷、涂料、地板、门或其它家居建材的品牌信息和产品信息,感动人;第三种则可能是以装修为题材,涉及选材、装修、监理等,植入品牌信息和产品信息,吸引人。 还有其它一些方式,这里就先不提及。 Maybe the way some planners understand, but specific to the content of quality, publishing, media mix, timing of ingenious, may not achieve the best results. In particular, to achieve the effect millions of audience, nor does the operation of institutions in General.
"Millions of blogs", it is an advocate of enterprises selected, or General Manager, or a representative character, creating 1 million-level visits, through personal blog creation a friendly, professional, depth, high-end image, through personal image delivery and enhance the corporate image. At the same time borrow blog channel communication products and promotions that affect people's buying interest and Word-of-mouth communication and creating a record, leading building material industry. At present, the win Road Advisor under the enterprise's specific needs help building the enterprise blog and advocacy blog, in shaping the audience quantity also have different quantity requirements, 30 000, 50 000 and 100 000, even 200 million, there are different enterprises. You can see that the blog influence not only got the personal recognition, but also at the enterprise level, their marketing value also there is a certain degree of recognition.
"Enterprise consumption groups topics comics communication" is the enterprise's current mainstream consumers to shape an image, gives a meaning to refine a the label, form a similar consumer a sense of belonging to vivid cartoon form.
While the activities you will need around Enterprise overall plan to do, no matter what kind of activities that will provide innovative, able to attract and impress people network communication strategy to expand the activities of consumer impact and social influence.
Overall, the implementation of the above policy, the enterprise within half a year to directly influence the audience will reach 400 000 or more, you can even reach millions more as is built on accurate dissemination based Pan transmission, and is based on the sales activities of brand awareness and reputation enhancement on Enterprise channel construction, promotion and marketing activities can play a very significant impact on the income generated, you follow the 5 x zoom, the chance of the examination is also very impressive.