Products become more serious phenomena gradually consolidating imperative of waterborne coatings

Possible for all of us, water-based coatings are not fresh, almost every brand has a couple of waterborne coating products, but also constantly show on TV waterborne paint advertising to consumers resulting in a coating market is water-based coatings world of illusion, but the fact that not only were not so, also very different.

For the market and the environmental protection concept of the "five in one" and "a" all kinds of liuhe coating products, consumers cannot really understand, even in combination with the number, the more the better, in the business of this concept of marketing, consumers are often not able to buy products that ultimately unsatisfactory decoration effect of undermining the legitimate rights and interests of consumers.

As the market homogenous exacerbate the situation, some enterprises have begun to establish product segment positioning, the OASIS launched "pregnant women paint", CRC launched jointly Disney common paint children "naive painting", these products are designed for a specific market to allow consumers to select has a clear goal of its outstanding features on the performance of the nail on the head.

Dealer in order to reap more profits often A and B of goods get to sales, this money-making methods if placed on clothing, mobile phones, computer, automotive and other industries, and possibly what the problem does not occur, but as relative to the environmental requirements strict coating industry, won't be the same. Northern dry southern wet, coating product production formula will be adapted to the climatic environment around. If the North and South of the South-distribution, product flows into the North market, after the use would be a problem, this result is neither harm consumers ' economic interests, and the coating production enterprise reputation loss.

Paint-distribution not only affects the development of the industry, have also hindered the normal internal water-based coatings, as the main force of the future market, water-based coatings market restructuring appears to have imperative, is also a trend in the development of the industry.