Two meeting, seemed for a moment, all trades are fascinated with the word "low carbon", all the paint enterprises are beginning to "low carbon" as a marketing 2010 important topics that introduce the slogan of "low carbon", the "low carbon" product research and development, it seems that all of a sudden, low-carbon start flooding the word.
In fact, Chase hotspot has almost become in recent years, paint the inevitable means of marketing. Of course, this one and indivisible human contributions to advertising. Florida hotspots of course is good, but the hot spot is not everyone can play upon it, and it is hot when the focus, but there is more to hotspot as a phase of transition. In fact, as a business or brand behaviour, and time is required, just keeping pace with the standards and tools are needed for the screening and considerations.
Hot marketing applications mainly in two areas
For hot marketing, HC when I was in college I learned of the communication on the inside of a transmission referred to cash in. The so-called communication to obtain cash, which is now the most common way to define the concept is more popular in the last few years. Dissemination of cash as the name implies, is a hot spot and a corporate brand communication, dissemination of butt-means and methods to attract consumer attention, stimulate consumption and enhance the effectiveness of market power.
Concept definition you are on a product and its features its own additional and extension, such as the recent society to the greatest number of low-carbon, suddenly you'll find that everything around is a low-carbon, originally advanced concept definition of words in the population under become no longer popular everywhere in consumer goods, like the previous year's Nano, all relevant no gateway is nano, Nano-underwear socks, can truly stand on the technical perspective on the laughter, but they don't realize that nanotechnology has still not mentioning the industry research, industry, and so simple to complete the process at the low end of the cost?!
Hot marketing 3 ending
Cottage. Cottage this word shouldn't appear in the coatings industry, because what is cottage, look at the mobile phone industry knew! I here said fortress is afraid to paint manufacturers with low carbon as a gimmick, the original paint products change packaging is as low-carbon products to the market for sale. But the end result is a Flash in the Pan, on the coatings industry is harmful to beneficial.
Uncertainty. Mashup is the fashion world in recent years more popular manifestations, but with all the marketing, brand and company's hot mashup at present many became synonymous with fish or fowl. For example, some time ago we often said of the smell of paint, your net does NET taste coatings must be environmentally friendly paints or coatings are not net taste is not environmentally friendly coating, will not be able to sell. But the concept of speculation by complete advantage of freshness, but drawbacks is not qualitative, Terminal sales tend to encounter obstacles. On the contrary, in the network, and other non-canonical channels mode as a novelty.
Sale. At present more corporate and brand marketing at hotspots, mostly based on a hot-air, without actually standing in the business planning and development perspective, for hotspot's blind pursuit, no good accurate positioning, eventually leading to the market supply and demand imbalances. And its results only one way, the sale of cost recovery and choke products.
Hot spot what is used in the marketing brand?
HotSpot is hot, and brand strategy matching
For example, the recent low carbon hotspots, not all products are suitable for low-carbon. You said you oil paint products, who do not believe, because oil paint products have on the environment, human health hazards of oil paint, besides selling point more to quality as a selling point, not to meet the word hot impose carbon to himself, but vulnerable to the original target consumers ' sense of rebellion. At the same time, a hotspot must match the corporate brand strategy.
HotSpot is awareness, but also application-a
There is not a reasonable hotspots, chasing the hot hot damp down more easily. For today's consumers, everything is to go fast, and a star do advocacy network, the concept of social topic, hotspots spread shots hit, these are short-term relief of soldiers, for example, there are sharp brother event, Xidan girl in over-abundance of the spread of the Internet society and the social times, they do fad heat is a couple of days, how to use their hotspots, and corporate brand connotation docking and its radiation groups doing long-term maintenance and implantation, operation, and so on, this is a smart move!
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