Coatings market promotion will culminate with the advent of the "pie" or "trap".

<p> After nearly a year of flat sales period, the building materials industry, all of the upcoming Golden Week confidence, and as a branch of the coatings industry, building materials, will also be the task for the completion of the sale of the year, .And one last shot. .</ P> <P> <P> <p> </ p> <p> </ p> <p> It Xiaobian understood that in the first entered in September, many businesses have already begun to prepare coatings National Day Golden Week .promotional activities, and believe that every paint companies want to take the marketing staff make a good machine pours. .Of course, also at this time, the trap has cropped up a promotion, then we as consumers, how should recognize the promotional market "pie" and "trap" it? .</ P> <p> paint sales </ p> <p> marketing traps are very hard </ p> <p> decoration upcoming season, the paint industry is also about to set off low-cost marketing, "green paint", " .Low VOC paint "," water paint "," low-carbon coating, "will take turns listing. .Paint used in homes about the health of their families, how to avoid the trap of false speculation and consumption of the fooled? .In fact, the concept of architectural coatings because the number of turns the bubble hype and prospered, but did not last long, in recent years, increasing number of complaints about the paint. .Concept of speculation or exaggeration product data standards are also exposed to the absence of China's coating, the norms of the market is not mature. .In addition, paint rebate, the decoration is also a trap to fool consumers in order to confuse and deceive consumers occur when an individual phenomenon. .In particular, coatings production in China in 2009 jumped from first in the world, China's domestic demand has been paint direct tension. .In a conventional solvent for the mainstream consumer market, as consumer awareness of environmental health, but also seriously over-exaggerated marketing damage the interests of consumers. .According to related statistics, does not match the actual market transactions resulting in marketing costs have accounted for an invalid for 10% of GDP to 20%, direct and indirect economic losses of up to 585.5 billion yuan a year. .</ P> <p> environmentally friendly trap </ p> <p> buy paint, many people will be non-toxic and harmless, health and environmental protection as the preferred conditions. .Paint industry on environmental terms such as "water", "low carbon", etc., abound. .In fact, by definition, "water-based paint" is water as a medium of paint. .As we all interior and exterior paint, metallic paint, car paint and other water-based paint has a corresponding product, can be seen in many water-based paint industry has been widely used. .Compared to oil paint, water-based paint can be very little volatile, flammable non-explosive high-security, etc., is more environmentally friendly paint products, and more and more welcomed by the market. .The "low-carbon coating" is in Copenhagen, in order to meet the development trend of low-carbon economy, a concept arising. .We can see from its raw materials, production and consumption process to make an explanation: First, raw materials and equipment in the paint manufacturing process, reducing the use of petrochemical raw materials, energy efficiency and reduce carbon dioxide emissions. .Second, production enterprises, improve production efficiency, reduce production waste water and exhaust gas, dust and other pollutants, as much as possible to reduce the content of volatile solvents, so that low-VOC standards, and promote energy saving and technological innovation. .Finally, in the process of consumer products are used to guide the public to correct, the waste of energy, emission of pollution by consumption patterns and lifestyles, to maximize energy saving coating products, the huge consumption potential. .Can say "low-carbon coating," from production to consumption involves a complete product cycle, and a sharing of upstream and downstream industry chain. .After all, water-based paint is in the process of brushing to reduce VOC emissions of volatile organic compounds such as the relative environmental protection. .The carbon coating is required the process from production to consumption to reduce carbon emissions, is a business model that reflects a corporate social responsibility. .Water-based paint is not equivalent to low-carbon coatings. .</ P> <p> paint on the world market because the consensus, the oil paint manufacturers have introduced water-based paint products, many foreign brands are starting to seize the Chinese market. .For a time the market an array of water-based paint, paint and swing for a low carbon, how to understand, understanding, placed in front of consumers to buy a top priority. .</ P> <p> multifunctional coating traps </ p> <p> propaganda trap a lot of the coatings industry, said the paint has a super scrub, covering the tiny cracks, waterproof, alkali mold, fresh smell function, so that consumers .such as "smoke and mirrors." .The "N one" Interior Latex Paint has many features, such as white, and cover strong, washability, safety and environmental protection, fouling bacteria. .Whether it is one of several, is the use of additives only, those who reach the magic business claims. .The core components of paint products, latex, in the national standard GB/T9756-2001, only the quality level provided by the emulsion caused by the three essential functions, namely, scrub, anti-alkali, cover rate. .The so-called "super flexible, waterproof, breathable, stain resistance, excellent leveling, fast drying," and so on, just paint a subsidiary of derived features or construction performance, quality has nothing to do with latex paint. .</ P> <p> paint price trap </ p> <p> "concessions" to induce consumers to over-consumption </ p> <p> "buy 100 get 60" or even "buy 100 get 100 & rdquo .;, eye-catching promotional posters to consumers in droves. .However, some building materials businesses to find ways to send coupons to the limit, so that consumers continue to increase the amount of consumption in order to obtain discounts, the final result is that many consumers do not plan to offer the list to buy goods. .</ P> <p> buy card back card does not have my money back </ p> <p> now, buy card, building materials stores in the wind also increased than Sheng. .However, some building materials stores also playing the easy way out of the ordinary shopping technique: to encourage consumers to buy cards for, but the shopping card is not under any conditions you cash back or exchange, or give one. .</ P> <p> real gift return deducting money </ p> <p> often have donated in-kind gifts of materials released promotional mode, seemingly value of gifts to consumers "feel grateful." .In fact, the small dealers to play in the return on the abacus: depletion of dealers are often presented gifts, and all things low-cost treatment to the low into the high go. .If consumers return, businesses will deduct the gift money. .</ P> <p> consumers how to avoid marketing traps </ p> <p> the saying goes: do not buy sell refined, some businesses, and the price hit the point now, if neatly to the promotion, corporate .difficult to make any money. .Business profits is understandable, but doing business is also when some things. .</ P> <p> now about to enter the fitting season, Xiao Bian also take this opportunity to remind consumers to purchase paint should try to make it themselves, they shop around, do not believe in the so-called acquaintance procurement, so as not to be taken. .It also advises consumers to make paint to the formal, well-known building materials market, choose a reputable paint brand, and requested that the invoices indicate the name of the purchased goods, specifications, models and other related matters, obtain formal invoice, once .will also be easier to resolve a dispute. .</ P> <p> from the above view, the confusion of marketing warfare, chaotic building materials market, but also the government, associations and joint supervision of their own. .Create a favorable business climate, is the root of corporate long-term profitability. .Xiao Bian reason to believe that in the near future, building materials sales market will be presented a scene of prosperity and stability of the proud. .</ P>.