Gradually narrow the coatings industry profit margins to capture the market dealers.

Over the past few years, I chat with paint dealers will hear some distributors complained that: this year's too hard to sell paint, industry profit margins, brand is too difficult to do. I visited the national multiple coatings markets found a lot of success stories: a third line of the brand in a market will be made of its dealers; mainstream brand into the paint industry is a two or three years of distributors can be tens of millions and enviable performance. I passed on the case of understanding and analysis, experience summary out, hope to be able to provide reference for paint dealers.

Brand of rational choice

First-line brand choice left to the dealer does not have a

In the paint market paint brand, but the real claim to have influential brand is still relatively small. How many coatings brands are found their own demand, increased space, the staying power of the brand is needed for each reseller. In a few years ago, most dealers are "back against the tree good shade" mentality, competing with the big brand cooperation. However in recent years, with the rapid development of the coatings industry, paint industry competition more physicians, first-line brand awareness and market coverage, in the same market many paint shop is selling the same items, Lipan, duoleshi marketing shop side.

For large resellers, they need a smooth line brand, and expand sales channels to get their end-of-year rebates; for normal dealer, select a line brand just want to make use of the brand's market visibility to a have their own development.

But a paint brand's threshold is very high, they will only be in one area and some of the largest agents of cooperation, which they submitted to the second and third line dealers under development. Caused a general dealer cannot have a line brand of paint companies direct dialogue, if sales are often encountered bottlenecks are eliminated by their agents, dealers in disadvantaged position, without words, passive.

Second and third line brand dealers are not willing to select

The second and third line brand, relative to the first-line brand, brand awareness is not that high, consumers are not very supporters and corporate advertising, support as first-line brand.

Paint distributors worry about doing these product success difficult, but also fantasy isn't there also some vacuum belt itself is not found, so-for-brand merry-go-round amongst. Today a Guangdong, Shanghai tomorrow, so difficult in a regional market will make the brand recognition.