Brand to enter the post-crisis era Ten Trends of China's consumer base paint.

<p> China Coating Industry Association Secretary-General Wang Yue-kun on March 26, in 2009 China's coating industry sales total more than the United States, exceeded 800 million tons, becoming the world - largest paint producer. .</ P> <P> <P> <p> 2010, China is in the post-crisis era, the domestic paint market is changing the competitive landscape, crisis, had occupied the high-end market, international brands, are now starting to .into the low-end. .In this context, consumer group in 2010 there will be paint what new trend here? </ P> <p> section - the consumer access to full participation age. .Today's consumers regardless of consumption is not consumption but also finds fault with the company's products, consumers are no longer passive, they want to keep the dialogue with the business, and do not trust the authorities, also believe that intuition and word of mouth, which indicates that production and marketing together - the times .has arrived. .</ P> <p> Second, the new health spending rise. .By melamine, H1N1 and other effects of consumer concern about the health of the rapid increase of natural, environmentally friendly products are more preferred, paint companies establish a healthy environment to the product brand image will bring more market opportunities. .</ P> <p> Third, the civilian population of the refined lifestyle trends appear. .Consumers do not at this stage - given the high-end brand paint to buy only show their exquisite life, because we all know, the so-called brand-name and non brand name, that is, how much depends on advertising, product quality are similar, it emerged in China - a .new civilian consumption market of the coating, to meet the "national fine," the tide, the world's top paint brand marketing strategy must be adjusted accordingly, introduced to meet the next - step consumer market products. .</ P> <p> Fourth, the speed rate of consumer society and the rise of living. .China's consumer society is fast living society, the pursuit of efficiency and speed, lack of patience is the performance of new consumers, so fast food, fast food restaurants, convenience stores are very high consumer recognition. .From this concept, the coating can increase the use of functional features express check-in and use. .</ P> <p> Fifth, the rise of female power consumption. .According to information: In the past 20 years, U.S. revenues increased 63% women, while men remain the same income. .According to China's third census statistics, women account for 48.7% of our population, in which strong spending power, a greater impact on the consumption of young women 20-50 years of age, accounting for 21% of the total population. .A survey also shows that consumer behavior in the family, women often serve as the family's "Chief Procurement Officer" role. .Especially in consumer goods, and other aspects of home building materials, is played by the wife of the protagonist. .</ P> <p> Sixth, consumers are more doctrine and the pursuit of new sensory brand experience. .Paint consumer groups concerned about the product is no longer stay in a good listen to what the master said to the painter what a good primary stage, and now into the experience of the brand stores, participate in the activities of a consumer experience, an important measure to understand the paint consumption. .</ P> <p> Seventh, brand differentiation, relevance and added value to consumers is very important. .Consumers now have their own thinking on the brand, the brand brought the differentiation, brand story and brand on the move consumers have a very important role. .</ P> <p> Eighth, consumers are increasingly concerned about the transparency of product information disclosure. .Increase the learning ability of consumers, product specification, composition, origin and other transparent information to consumers is very important to the authenticity of marketing, transparency, the best marketing is the future market. .</ P> <p> ninth, consumers advocating a new naturalism. .Natural desire, and actively close to nature, paint products, breakthrough technology in the future should be to all the natural direction. .</ P> <p> tenth, consumers enter the era of national pastime, entertainment, highly diversified forms. .Paint consumer entertainment platform to create the consumer involved in recreational activities, a paint company new marketing strategy. .</ P>.