Rescue policy crisis prone paint industry facing a good frame of mind-breaking new

<p> 2008 year for China's paint industry is an extraordinary year for the first half of the CPI's continued high raw material prices continued high consumption of the residents did not dare, let the paint industry burden; the second half of the real estate market, .the continuing low automobile market, more is weakened the coatings industry. "Every time the economy faces inflection point, is the enterprise innovation, industrial organizations optimize good time". External market rescue measures have been introduced, the coatings industry to face the crisis, .ice-breaking new year, the market for 2009 increased by new hope. </ p> <p> <p> <p align="center"> </ p> <p> Related departments: this year may have a "cold ."</ p> <p> In the face of the 2008" 11 "sustained" after coating market downturn "in reality, as the coatings industry upstream industry chain, if the real estate crisis in the area of global economic crisis continues, then .over time, will lead us in the coming years to feel "cold". National coatings industry terms, through the winter too difficult. However, the combination of the previous occurrence of economic crises and the experts forecast conditions together, 2009 destined to experience a .more brutal market out of phase. But really based on the market of enterprise, surely was, is and will continue to build up strength, focus on enterprise risk awareness, strict quality control, ensuring that service businesses. </ p> <p> .Retail Terminal: brand and service is the rescue remedy </ p> <p> Affected by the global financial crisis, the inhabitants of the purchase, renovation demand, has been in the market of retail Terminal. Faced with this situation, southern China, .etc. larger selling market will be the fixed position more accurate, avoid homogenized competition, brand-oriented operation as our primary development strategy. In 2009, these large stores is to sell field type business model to increase awareness, cultural marketing. In addition, .the scope of improving market marketing, organizing activities, development of the market, ready for the pre-sale, sale, after-sale service, the service to do deeper and thick. Although the overall market for 2009 is not optimistic, but sells the .field of positive initiatives that can make the boss brand, see development of coatings. At the same time paint companies should have the appropriate countermeasures, channel construction site, or on the expansion of the launch of cultural marketing activities for paint brand value, increments, .do a dozen protracted war preparations. </ p> <p> Branding and marketing decision final success or failure </ p> <p> The pogrom in financial crisis, the famous coatings South China brand leaders have adopted their own action to make it .through this winter: Tu Shih through proven marketing strategies to demonstrate enterprise vitality and confidence in the market for hegemony. Hire a movie star Jiang Wenli as presenters for a "beautiful make up" became the industry hot topics; love the "health" as the .theme of the campaign, "environmental protection · health care concept of" the hearts of the people; specifically for the market of new products and towns, open to adapt to the new marketing model in rural areas, the coating's action in this winter let the .paint industry warm Yangyang; Garbo Li is warned and small paint companies pay attention to the brand strength of construction, in limited circumstances, to focus resources on the local market a breakthrough. </ p> <p> The financial crisis is that it has .been unable to avoid the problems facing the financial crisis, the coatings business off to a good state of mind, not just the pessimistic side. Respond to crises, they only do adhere to their own distinctive positioning, market segmentation, strict self-discipline, .industry rules and norms, and out to enhance the added value of products, better services for consumers, in order to grow in 2009. </ p> </ p> </ p>.