Classic paint blue cover NET taste 138 since its listing in a short period of time for commercials, inherent to county-level sales and marketing have exceptions. However, the industry set to classical painting this product with some of the moves. To find out what causes their hot, decryption, the editor of the Chinese coatings "on Shenzhen exhibition Ananda Chemical Co., Ltd. General Manager Guo Wei interviews were conducted, the depth of the mining Classic net-138 of coating behind the refractive power of the enterprise products.
Enterprise product set of principles
Generally, the enterprise product set two principles. The first principle is that, according to market consumer demand to set up the product, in the course of the enterprise must understand the demands of consumers, while very in-depth consumer demand products mainly for the quality of the product price and product can provide a sense of value to consumers; the second set of principles that businesses must have a standard, select a reference value, namely, your competitors, you are going and our competitors, or by the opponent. If the product is not in accordance with the settings of these two principles, but according to the enterprise's own idea to set up, is not feasible.
Currently, we are many enterprises are not concerned about their own products, contrary to the above two principles. In many coatings industry in the middle of private enterprises, their products, is not considered the issue of product strength, leading enterprises for a long time is that you sell your, I sold my, you sell what I don't know, has nothing to do with me, I want to sell something or tell you had nothing to do with the product are not competitive. Because of this, many people look down on our coating industry, believes that the coatings industry has no marketing. Indeed, the business community, the enterprise does not concern products, not from the product of angles problems.
From classical NET taste 138 see Enterprise products force
This classic set net taste 138 this product, we are fully from the above two aspects to consider. According to the survey, in the counties of first-line market, consumer demand for latex paint mainly are: meet the requirements of environmental protection; meet the most basic function of the quality requirements; prices must be affordable. We can think about, so many manufacturers, the number of enterprises to set up such a fit people demand products? manufacturers to produce so many products, products for the agents, the agents how to sell, you know, you've given him an ex-factory price of 80 pieces of products on the market, he sold in the 300 block, manufacturers have on this issue. So, in the product, our factory is relatively slow.
Classical Net-138 is based in the counties the basic needs of the consumer market is set in one of the basic products. Again, this product is our basic product in the product. Second, we need to set up their own brand and a consumer will be able to remember products, our reference value is ICI basic products. ICI products price-competitive quality but no, not the net taste; we in price and they have a competitive product, and high in quality.
Therefore, the net taste after 138 products, we reached the products force on two objectives: first, the leading product sales on the heels of competitors, on the heels of major brands; second, the classic paint has its own objective: emulsion paint domestic brand, that is, we want to give the Chinese consumers provide a Chinese consumer demand, latex paint products at great prices. NET-138 products is our brand mission of a basic product, we have 138, 238, 338, 438, etc., in advertising, it is impossible to entirely embodied, so that we could reflect the business goals of net taste 138 with advertising approach to promotion. So, I want to emphasize on this issue, when developing counties market, channels, and channel flat ribbon, the product is not immediately followed by the needs of the market, products are not on the attractiveness of this market of consumers, this is the product of the problem. Therefore, the blue cover, net, 138 is in the settlement of such a product of the problem.
Many consumers bought NET, after taste 138 products highly, Word of mouth is very good, this is what we want, want to learn the product from 138 entry, believe in the one year later, consumers on the entire classic paint brand reputation is very good.
In fact, has just launched this product, we have distributors can't sell. Later, some consumers to ask for, said to buy NET taste 138, some agents 20, 30 a barrel, ordering soon sold out. Many consumers spent after heartfelt sighs, Gee, this thing really Yes, features, and also cheap. Currently, net taste 138 sales in the market is very good. This is the strength of the product, not your customers become your customers. Originally decided to buy some of the ICI Lipan, consumers, see advertisement NET taste after select, find the product 138 good and affordable.
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