Regular paint is not a serious market, near the famous "FALSIFYING" has become the unspoken rules.

<p> many irregular paint companies to make their products faster into the market, often walking a fine line to play some trick, use of these brand-name paint brand, enhance their sales, so the breeding out of the like " .CRC generation "," NIPPON U.S. home, "" Symphony paint Haier "brand-name products like the Pong. .</ P> <P> <P> <p> unspoken rules has now pervasive in all walks of life into the society, if it occurs in a particular industry, the industry would have been affected the market order .. .It is understood that this "hidden rules" and the situation had further coatings market, and is endangering the normal development of coating industry. .</ P> <p> exposing the industry: paint market, "R & D center" has become the unspoken rules </ p> <p> According to the industry, R & D center in the paint industry in this huge market capacity has become a potential .rules, the manufacturers very difficult to find effective countermeasures. .However, the special nature of paint products, FALSIFYING cause damage not only the interests of manufacturers, but also the interests of consumers all over also caused great harm. .However, the causes of FALSIFYING coatings market is still well documented, the reason under the following main points: </ p> <p> one, the price system is imperfect: the price system by the level of wholesalers, .secondary wholesalers, retailers. .The current pricing is different regions have different prices, the distributors of different sizes have different return rates, profit and risk driving cross-regional sales distributors. .</ P> <p> two channels inappropriate incentives: sales profits, is to make the best distributors of products for the eternal power of enterprise sales. .On this point, companies are generally linked to the development of year-end sales rebates, special incentives and other policies to expand market share, provide commercial sales. .But when the company targets to increase sales, and is likely to induce dealers took to the road of R & D center, some dealers to over-fulfill its mandate, the regional R & D center will also provide the other. .</ P> <p> three vulnerabilities in channel management: Some dealers in the business of other products, the purchase and sale of the product range and the division of the company are different. .In order to reduce transport costs, there could be abnormal phenomenon. .In addition, the competitiveness out of the need for dealers to be FALSIFYING territory to other R & D center will be the last market price of chaos, it may cause the company to exit the local market. .Therefore, in planning the scope of distribution should not be too close to the sub-region. .</ P> <p> four, paint products, packaging defect, "help" FALSIFYING: a paint factory production manager, said the production of coatings is the need to add different depending on the region and the special formula. .I did a test, come up with several products to the professional who is difficult to discern from the packaging of its targeted areas. .</ P>.