Paint industry surging consumer trends driving several coatings market.

<p> coatings market continues to evolve, constantly upgrading on, first of all, the golden age of Chinese exports is likely to become history, China will inevitably lead to low value-added, labor-intensive enterprises are facing crisis and transition, but also Chinese consumers Le .tight belt era to live; Second, the domestic paint market is changing the competitive landscape, crisis, he found that occupy high-end market of international brands, are now beginning to enter the low-end. .In this context, consumer group in 2010 there will be paint what new trend? For Chinese consumers through research and investigations, can be attributed to the following 4 major market opportunities. .</ P> <P> <P> <p> First, consumer access to full participation age. .</ P> <p> today's consumers, regardless of consumption is not consumption but also finds fault with the company's products, consumers are no longer passive, they want to keep the dialogue with the business, and do not trust the authorities, also believe that intuition and word of mouth, which indicates .the production and marketing one's time has come. .</ P> <p> Second, the new health spending rise. .</ P> <p> by melamine, H1N1 and so the impact of consumer concern about the sharp rise in health, for natural, environmentally friendly products are more preferred, the coating of paint companies establish a healthy environment will bring to the product brand image .more market opportunities. .</ P> <p> Third, the civilian population of the refined lifestyle trends appear. .</ P> <p> paint for consumers at this stage do not necessarily buy high-end home decorative coatings brands can now show their exquisite life, but a little hard to get what you want exquisite living space, .For example, a beautifully decorated and comfortable home, as long as you have the creativity, anything is possible, because in fact, now we all know, in fact, the so-called brand-name and non brand name, is played more than just advertising, product quality are similar, so China .A new civilian consumption market of the paint, paint products that meet the middle-income through the pursuit of fashion, but consumer psychology, and also meet their ability to buy the market, coating both ends of the high-end brands will compete in the high and low for .meet the "national fine," the tide, the world's top paint brand marketing strategy must be adjusted accordingly, introduced the next step to meet the consumer market products. .</ P> <p> Fourth, the speed rate of consumer society and the rise of living. .</ P> <p> Chinese consumer society is fast living society, the pursuit of efficiency and speed, lack of patience is the performance of new consumers, so fast food, fast food restaurants, convenience stores, online shopping, credit cards, shopping cards .and so are very high consumer recognition of this concept, I think the use of functional coatings to increase their occupancy and use features quickly. .</ P> <p> understanding of these groups, consumer trends, continuously enhancing self-development, this is the continuous progress of the key points. .</ P>.