Paint brands in the terminal stage of the development of the Road.

<p> financial crisis, many paint companies said the author of the HC network, at this stage is more difficult market environment, the prospects for business development is more vague, do not know which route, especially in the end brand, which should flow .on the development of high-end onto the road, or turned down, the offensive low-end market? .In fact, the country's paint industry is currently facing a more significant challenge to the coatings market across the country awash walking a fine line of products, brands for mid-market operations will be more difficult, the market impact of such a wave .take the two extremes, either walking a fine low-end products flooding the market with main stream market: either high-end products main stream market. .Mid-stream brand products in a highly competitive market, how to stand in the position. .The opportunity to reshuffle the face of industry is, in the end brands do it? .What can I do? .How? .How are we going to seize this opportunity? .For these questions, I believe, still have to return to the fundamental in the development of enterprises to explore: </ p> <p align="center"> </ p> <p> one, excellent quality </ p> < .p> excellent product quality is all in an invincible position in the market of capital, the quality is based on the country. .The market at any time of the start of the big brands are all excellent quality is based on the country. .China Resources is also in the beginning of the base through the first quality to be recognized in the market after finally adhere to the brand image. .People say that a large treasure paint, excellent quality, although the price of a large treasure paint a little higher, but people are still willing to accept a large treasure paint. .Although you can currently walking a fine line about being out of the limelight in the market, but the mainstream market, or in high-end products. .With improved quality of life, people's consumption concept gradually from the low-end consumer transition to high-end consumer, the pursuit of high quality of life. .Therefore, in such a situation must improve the product quality requirements, quality based on the country. .Low-quality products, though a price advantage, but in the end It is not the first choice. .So a company a foothold in the market, the preferred must have excellent products, the market will have a better reputation. .Good word of mouth is the product expansion in the market conditions. .Therefore, we must now urgently need to improve the quality of our products to a new level. .Good quality, good reputation, will have a good market. .</ P> <p> Second, the elite team </ p> <p> the development of each company during the early and rapid expansion, we must build and create an elite team, especially the elite group of sales. .Good for the company's elite team has laid a good foundation for rapid expansion. .Elite teams vary in size, such as China Mobile, China Life and other such large enterprises, and both are the elite have a good team, with China Mobile, for example, China Mobile was established from 98 to 2008, this decade .Among a small communications company from the rapid development of global communications brand in the world top 500 enterprises. .Although there are countries which the strong financial support, but without a good elite team, it is impossible to complete such a thing, from a small company to a Fortune 500 company, with annual turnover of more than 2000 billion, more than 600 million profit .large enterprises. .Huawei is completed by a group of elite groups wonder what a world. .Elite team in the development process of companies plays an irreplaceable role. .Sales companies, as well. .Elite sales contributed to the company's development and growth. .</ P> <p> Third, product positioning problems </ p> <p> in the company's development process, the positioning of a major decision-making problems. .Market positioning of products must be clear in the recently listed China Unicom CDMA, due to market positioning are not allowed, so in the very early stage of development is not smooth, and later through the adjustment, it developed relatively smooth. .Therefore, the positioning of paint companies in the product must be clear and identify the market position and focus on product positioning, design a set of marketing programs, so that a smooth development. .Currently, most paint brands in the end a little bit in the product market positioning is not clear, so the agents in the market when there is considerable arbitrariness, so something to paint companies have even been playing the brand for years, but the product on the market .visibility is not very high, the product if you put it in the high-end products targeting high-end product it is. .Located in the low-end product is a low-end products. .Located in the high-end products, for the cultivation of a brand is relatively easy to establish brand awareness and brand image, market access and easier to be successful. .If the product positioning in the low-end products, our products belong to the low-end products, so a market orientation in a company's brand awareness and training is extremely important. .Why is this stage, many manufacturers of products in Guangdong Province in two to three years to build it as a Chinese brand. .Well-known trademarks to appear in a high-end products before the world, because they start off potential product market positioning, and then focus on the brand positioning, brand culture. .With the increase of economic strength, increased purchasing power, people will increasingly focus on product brands. .So paint company's products must now establish brand awareness, establish brand image. .3-5 years with the brand established. .And around the brand bigger and stronger, toward the direction of diversification. .</ P> <p> four, advanced marketing idea </ p> <p> any period of rapid expansion of the brand in the market, in addition to an elite team, but also must have a complete set of advanced marketing concepts. .Akzo. Nobel Viagra paint in the world, is the largest paint manufacturers, and the brand both in quality and brand concept on the permeability of the market are very good. .However, Viagra paint into the paint market in China for many years, in addition to the amount in some places can do it, the many places do not up, light a brand image, not an advanced concept in support of the marketing system, the market eventually .not belong to you, that Viagra is not high paint distribution fools, they certainly are forcing the industry's elite, but because Viagra paint the whole lack of a marketing system to support the advanced marketing idea, so keep coming .Wei paint is the world's oldest paint, to enter the Chinese market for many years, but did not get consumer recognition. .Advanced the idea has always been at the forefront of the market should all have a strategic vision. .At present, the paint industry is facing a re-shuffle, two or three years home improvement Paint the door, Paint Free Plate and Paint furniture in the rapid development of wallpaper, paint home improvement swallowed a lot of market share in the market thus increasing pressure paint .In this case, the coating must always stand in the forefront of the market, how to adapt to the market's rapid development. .Advanced marketing concept is a celebration of the concept of a company's brand culture, only the advanced marketing idea of people would stand in the market position. .</ P> <p> five, improve the service system </ p> <p> as a company is not only about there only sell products, have to sell intangible products. .In fact, many paint manufacturers of the product quality is indeed good, but the lack of a sound service system, service can not keep up, manufacturers and agents will often interrupt cooperation. .Agents of the manufacturers of the product can be said that both love and hate, the product can give him a profit, but because of after-sales service can not keep up, the agents had to reluctantly give it to give up. .For an agent, in the absence of manufacturers improve the service to a product under the circumstances to give up this way, the loss is big, because the agents in the case of lack of support, pushing a new brand to the market, and it .known to break out, from small to something big to give up on this, agents are very unfortunate. .But sometimes they have to do this, because the market there are many like him a lot of product quality can give him a profit, and have a good after-sales service. .Despite giving up a mature brand, but in the existing network to push a new brand platform is relatively easy, and perfect after-sales service, it is quite hassle free. .</ P> <p> excellent quality, accurate market orientation, build elite team, advanced marketing idea and perfect service system, these areas are the future development of the company planning a basic macro-strategy. .Companies want to get rapid development, more than any one indispensable. .As the saying goes the best exercise stress the plight of people, when others are in retreat, we also retreated along with it? .Subside and we do it? .Back, paint it for us for many years, dropped out we do? .In such a situation present, we have to make a correct choice, in this situation at present, we only head-on, with our excellent quality, elite team, advanced marketing idea and perfect service system, so we get .more to strengthen large. .</ P> <P> <P>.