Paint sales generally consists of two pieces of engineering and channels. Project line has always been numerous coatings manufacturers are keen sales channels, a project in the amount of paint needed often is a medium-sized paint companies several months or even years of production. In the face of such a "God", paint manufacturers are naturally not slight. Therefore, real estate developers, construction companies, and Design Institute of the choice of the paint brand, has a great influence of the "authority", as each paint factory spare no effort towards the object. However, engineering, for after all, even foreign country hundreds of powerful enterprise are in competition. At this point, the decoration company become coatings manufacturers, dealers are another important choice. Although the decoration company is not particularly large, but the cumulative perennial, its sales volume was considerable. Guangdong decorative company thousands, tens of thousands of home decoration company, trickle eventually merged into the sea. Coatings for many domestic enterprises, the decoration company is very important to the customer.
However, since the coatings market irregularities, decoration companies choose paint brand of variables is large, the prevalence of painters, decorators and coating agents, distributors have been many of friction. Paint companies fear the decoration company of drag, but had to rely on them to open a sales situation. Decoration company is afraid of designers and agencies combined with Rob, is afraid of building materials product problems, Pandora, messed up their signs. Coupled with the advantages of building materials supermarket highlight, traditional painters decoration tech., decoration company and coating agents togeth, friction seek cooperation possible, so that they exactly there is also cooperation in space?
Decoration company: hoping to get from the ex-factory price of the goods manufacturers
Many decoration company's purchasing department managers believe that both companies or agents, preferably choose long-term cooperation partners. Those subsequent partners, unless special strength, or the product very has advantages, there is a new product launched, or will not be considered. It is understood that, for domestic paint products, decoration company purchasing department usually think: individual enterprise product quality is almost the same price. Therefore, they are more focused on long-term cooperation partnership of maintenance, the old customer preference. While designers said that their most prized product coating effect. Like the interior paint, the effect is essentially the same as that for sure is well known, long time cooperation; and most recently of the brand of the rise of the wall, the texture paint, art is the home of new selling points, reflecting current market, although prices are more expensive, but is very popular in high-end consumers. Therefore, the enterprise, agents rushed from the product model they will study to determine whether cooperation.
Many decoration company represents: building materials manufacturer is their preferred partner. They have a more than agents on the abundant strength, the two sides from the broader scope for cooperation. These companies indicated that they want to get there from manufacturers in stock, mostly because hope to get a lower price, of course, be able to extend terms of payment would be better. Typically, they will and manufacturers start with good prices, and then delivered to your door by local agents. As for prices, the end is the manufacturer of the price or prices, agent depends on the strength of the company, as well as the purchasing manager of negotiation level.
Guangzhou a category construction, level design qualification of construction decoration company's design director told the author: since they are responsible for the project are relatively large, so they want most from manufacturers of coatings with goods. Get the goods from the manufacturer or from the agents got goods, mainly depends on the size of the project. Great works, manufacturers supply price comparison. Small projects, usually by level agents.
Most small and medium-sized decoration company believe that they should take the producer price instead of agents to provide price because they bring the total number of shipments or more, this accumulated significant. In recent years, the first guerrillas to disturb decoration industry order, and then make one famous decoration company free design fee, allows the decoration industry become a low-threshold, low profitability of the industry, building materials products prices also transferred onto the decoration company implementing internal digestion, decoration industry suffered shock you too much. A decoration company CEOs said: "we have good cooperation with agents, but we hope that cooperation with the manufacturers! price comes first!"
For new building materials supermarkets, according to author interviews in Guangzhou, Shenzhen, dozens of decoration company is saying he is a member of the building materials supermarkets, and many companies have supermarket consumer gold card, you can enjoy more benefits. They say that building materials supermarket shopping, a convenient, decoration heads. Guangzhou, a decoration company CEO said the decoration company and building materials supermarket of cooperation will intensify. At present, due to the coating of supermarket products brand, kind enough, so cooperation remains to be strengthened. But in the future, this will be a trend!
No comments:
Post a Comment