Financial crisis of adjustment raid coatings business to use different tactics to maintain growth.

<p> According to the survey learned that the paint market slump affected by the financial tsunami, many of the real estate slump, resulting in plummeting sales of paint products, which the company is undoubtedly a cold winter, share a common lot, the downstream chain .dealers caught in a period of adjustment. .However, most dealers made generous financial impact of tsunami on the individual dealer business is far more profound, rapid, bear the brunt of the harm by understanding the heart of the enterprise have. .So way out in the business brains attempt the same time, dealers seek to proceed from their own, the original sales model to seek a breakthrough on its own limitations, to explore sales channels. .To this end, in the deepest winter occasion, "Painting Business" We prepared well for the film "Marketing Collection." .</ P> <P> <P> <p align="center"> </ p> <p> Hebei Province, Shijiazhuang City, China Building Material Market crocodile paint dealer Zhao Xiufeng </ p> <p> - .against the winning, to the "encircling the cities" </ p> <p> Shijiazhuang sluggish market is the paint in a small microcosm of the market, even the small end of the decoration can not regain the peak frenzy, driven by sporadic home improvement .wall paint sales are just the tip of the iceberg. .Hit in the face of much of the city and relatively saturated markets, focus has been difficult to work against. .So I chose to reverse thinking, the game, we tried to develop in the case of urban markets, I chose the weak by the financial crisis, the rural market, take Mao Zedong's "encircling the cities" route. .Currently more than 80% of paint are sold in rural areas crocodiles, overall sales of substantial. .</ P> <p> trade Ji'an city, Guang-Wei Wang Plaza III and paint dealer manager </ p> <p> - Multi promotions, layers of depth </ p> <p> promotion has been to stimulate business .modus operandi of consumption, poor sales in this winter, how to "promote" the old marketing model to seek a breakthrough, we have some hard work, or rather, from October to have been a promotion, from the distributor to .consumer adoption of multi-promotion, to distributors, while purchase volume rebate to stimulate and guide consumers to distributors and then to the promotions, layers of depth, to promote the implementation into practice, the results of the new South Street, Trade Square, and delivery over the three .frequently. .</ P> <p> Guangxi Nanning Express Ring building materials market, paint dealers million Ping-cheung England manager </ p> <p> - looking for gaps in the market, sub-coating a piece </ p> <p> .Central building materials market has been fast brand everywhere, very competitive, coupled with the environment Depression, for sales of large, mature market, the brand is relatively saturated, very small room for improvement, sales also showed a declining trend. .UK paint market in Nanning, the brand still belongs to the blank, and the products of good quality, have a larger market space and potential, so the hand, no saturation brand difficult. .</ P> <p> - seeking large stable of small, outside their range. .</ P> <p> Although the array of Heze market paint brands, but stationed in addition to earlier, advertising efforts and strong state legislature, Dulux, CR brand with strong brand marketing efforts, the rest are mostly lower-priced local brands. .Therefore, as more brand influence Shidan Long or on the strong competitive advantage in tendering. .Heze stationed in six months, in addition to retail, the main results of several large projects due to the success of bids. .In this economic winter occasion, taking into account the premise retail, to more fish for projects to Riding out. .</ P> <p> Fukuda, Wenzhou, Zhejiang Song Chen, general manager of dealer paint </ p> <p> - network to promote sales, primary and secondary growth advantage </ p> <p> the face of financial crisis, regardless of .the wholesale or have much against monopoly, we can only Futian paint sales essentially flat with last year, which also benefited from the accumulation of nearly a decade of marketing experience and network of relationships built up, formed his own more mature sales channels. .Relative lack of strength in the product case of channel network becomes more important, the other the proper classification of products, in establishing flagship brand, add one or two secondary products in order to achieve complementary advantages, and improve product structure purposes. .</ P> <p> Kaifeng City in Henan Province, Trade Square, a brand of Ho Tak dealer </ p> <p> - from reality, away from big projects, small start </ p> <p> in .most areas of north, the paint industry are watching day to eat, Shashi Hou to a cold, paint sales will face frozen. .Henan, or even last month to minus four degrees of cold, home improvement, tooling also basically fell nearly zero. .And now consumers to identify the brand, tend to choose strong brand advertising efforts, which have good brand retail only well-known enough to make us far behind the brand is weak, there is no ability to compete with large projects. .So we can only second best, realistic, start small, contracting small projects piecemeal. .</ P> <p> Putian City, Henan Province, Zhengzhou, prone to sheet market new paint dealer Liu Guodong, general manager of AGB stars </ p> <p> - depending on market needs, selecting the right brand </ p> <p> .county-level city in Henan province affected by economic conditions, the brand of paint do not ask, more inclined to lower prices, quality products, a relatively secure, so more low-end products sold in Henan province. .More brands in Guangdong Province, optional larger. .I chose the elegant star paint moderate prices, good quality, plus I did before the project for nearly two decades, accumulated a network of some people in the project contract has certain advantages, thanks to sales of most of the engineering needs, often a project .more than one hundred barrels of usage. .Therefore, the election of the good sales of marketable products is the premise of guarantee. .</ P> <p> building materials market in west Hunan Huaihua paint dealer Tao Jianlin Wei, general manager of three </ p> <p> - select complementary brands, careful management </ p> <p> product sales in addition to manufacturers .support, product quality, advertising efforts and other factors, they also need to run our own intentions, efforts to penetrate the market in order to paint in the event of crisis, to win a place on the market. .Coating operations in more than ten years, I continue to grope in the proxy Sunway paint the same time, and Acting Dulux. .Sunway paint affordable, good quality, well-known Dulux, the formation of the two brands complement each other, to meet the needs of different consumers. .</ P> <p> Kunming, Yunnan Province Qin Wang total distribution of red paint, general manager of Bear </ p> <p> --- Kam Amway marketing model, business with business </ p> <p> Although the Red Bear .paint like China Resources, the state legislature, three trees, Carpoly and other major brands, but its market in Yunnan has annual sales of about one to two million, hundreds of Kunming in the paint brands market place, thanks to draw on our success .the world's largest consumer goods manufacturers Amway "business driven business" to the development of dealer sales model, form a tight chain. .In fact, the brand will not be much difference between the real key is how a man, a successful life, career are successful. .</ P> <p> Linyi City, Shandong Province plate distributor of decorative coatings market champion Liu Jigang General Manager </ p> <p> - will choose the brand, easy operation </ p> <p> insufficient proxy Champion Coatings .year, the first relationship is to be done by a number of works, but works will press section, in the end did not become the main channel, and later to support manufacturers, distribution of sales agents to help open up the network was established. .Champion Coatings is a patented product, the quality good, price is not high, in Linyi market is a New Brand, the market completely blank, a great room for growth. .</ P> <p> paint Wuhan, Hubei, Guangdong and Hong Kong distributors Chen Zhi, general manager of the earth </ p> <p> - to establish communication platform to do a link of communication </ p> <p> Wuhan this year .paint overall sales dropped by 40% relative to last year -50%, but Hong Kong and Guangdong, Wuhan paint it all the way to call the earth, from the agency in July to start investment projects to the present six months, sales reached 200 million, the distributor has opened up .V. Sixty. .Good communication with the distributors, the establishment of communication platforms, from the sale of transmission service to the concept of supervision is essential at every step to help distributors increase sales; both manufacturers and distributors do a good job maintaining the .ties, so that information flow quickly and smoothly. .</ P> <p> sleeping treasure Haikou, Hainan, YE Feng, general manager of coating agent </ p> <p> - adapt to the market, with the market, with market changes </ p> <p .> Haikou markets under the influence of the financial crisis, such as Dulux, the state legislature and some other big brand sales fell more significantly, the impact of sleeping treasure intact, mainly due to sleeping treasure in Haikou retail, engineering walking on two legs. .I think that must adapt to the market to sell paint, with the market, as the market changes. .Today, there are to do advertising, quality, affordable brand can adapt to the market. .</ P>.