Crisis of the coatings industry mergers and acquisitions cited concern about trying to build national brands.

<p> 2 22, held in Beijing, a successful mergers and acquisitions paint a press conference, attracted a lot of attention. .</ P> <P> <P> <p> This is about a business only 13 years of successful acquisition of over 200 years of history of the famous brand of acquisition, which is so far China's largest national brand paint industry mergers and acquisitions. .In the current economic situation, as the Chinese New Year Beijing highlights of the industrial economy, led to the industry, academia, the development of the Chinese national brand attention. .</ P> <p align="center"> </ p> <p> acquisition through the crisis can become one of the means </ p> <p> 2008 since the second half, the international financial crisis and domestic housing .cooling real estate, raw materials prices and other factors, China's paint industry into a valley after another, only the 13-year history of The First Paint (Beijing) Co., Ltd. has chosen the acquisition last December more than 200 years of history of the Beijing Red Lion brand. .</ P> <p> State Council Development Research Center of the money, deputy director of Industry extraordinary that the economic winter is the best time enterprise ready, enterprises should learn to seize opportunities in the downturn. ."How grasping the opportunity? .One way is to implement the merger can bring about business transformation. .M & Red Lion to bring about an opportunity, which is the acquisition of two companies in transition. ."</ P> <p> the NDRC's economic structure and management researcher Li, Beijing believes that M & A is from an economic point of view of re-optimization and combination of resources, both conducive to business development and growth, but also conducive to regional economic and .national economic development. .</ P> <p> However, experts also believe that success does not mean that once a proposed merger. .China Petroleum and Chemical Industry Association, Li Yongwu that the merger is only the beginning, but also to strengthen the scientific and technological innovation, we must rely on scientific and technological progress, technological innovation and to lay the basis for enterprise development. .Scientific innovation and technological progress is the survival and development of national paint companies, the fundamental way to growth. ."We should, through increased technology development company, to provide users with high-end and high added value products, continually tap the potential market demand, and constantly improve the technological content and value of content. ."</ P> <p> It is understood that after the success of this merger the new company will establish a technology center and Beijing postdoctoral paint, and the Joint Institute of Chemistry, Department of Chemistry, Tsinghua University, Beijing University of Chemical Technology Department of Chemical Engineering, China's military .Academy of Sciences and other research institutions with production and research. ."This will lead paint industry in China, product upgrades and technological progress, and promote China's national industry of high-tech coatings industry and environmental protection process. ."China Coating Industry Association, the Secretary-General Wang Yue-kun said. .</ P>.