Because of the growing competition, which led to the inevitable result is industry competition between out-of-order development and some "hidden rules", "hidden rules" is unwritten see no light black box operation of some of the provisions and principles, it was first produced in the people's greed and the lust, and with the times ahead will continue to grow and develop, grow and multiply, have now been comprehensively infiltration into the community of all walks of life. Apparently the "hidden rules" is not the commendatory, if it appears in a particular industry, will be on the industry market order certain effects, but it is understood that this "hidden rules" of negative phenomena are already deep into the paint market and was harming the normal development of coatings industry.
Industry coatings market since coming: "unauthorized distribution" has chengqian rules
According to industry reports, distribution capacity in the coatings industry this enormous market, has become a hidden rules, manufacturers are hard to find effective solutions. However, the nature of the special coating products, unauthorized distribution of not only the manufacturer's interests and the interests of consumers around also caused great damage. As far as I know, HC coatings market distribution cause serious or documented, the main points of the following:
First, the price system is not perfect: the entire price system by level merchants, secondary wholesalers, retailers. While the existing pricing is different regions have different prices, the different scale of return rate of the dealer is also different, profit and driven dealer adventure cross-regional sales.
Second, channel incentive policies not appropriate: sales profit, is to enable dealers to sell their products for the enterprise power of eternity. For this, the enterprise has developed General is also sold in the year-end rebate linked, special incentives policies to expand market share, vendor sales. But when the enterprise to increase sales indicators, some dealers to overachievers, also to other regional distribution.
3. vulnerability in channel management: part dealers in operating other products at the same time, the purchase and sale of product range and the Division of the company. In order to reduce shipping costs may also occur cuanhuo phenomenon. In addition, because of the need for competitiveness, unauthorized distribution of dealers also to other territorial distribution, market price confusion, it is possible to cause the company to withdraw from the local market.
4. coating product packaging defects "booster" unauthorized distribution: a paint manufacturer's production manager, paint products is different depending on the area you need to add different special formulations. I did a test, took out some of the products to the professionals, he is also very difficult to argue that the packaging on the targeted area.
The apocalyptic difficult subject to industry "kickbacks hidden rules" casualization
Paint industry is naturally not escape the unspoken rules of the Palm of the hand, sales of paint product get rebates when chihuikou, this is not a secret hidden rules have become unavoidable throughout the renovation industry ills have been disrupted the normal operation of the coatings market. Never think that only the painters with owners to shop before you can get the "rebate".
From some of the decoration of the owners and operators, as rebate of intensified, decoration owners improve vigilance, more subtle means of rebate is available with the product appearance Kickback, deliberately used in decoration, coatings or simply take the owners do not pay attention to smuggle out paint, etc., do not know how many owners are unaware they were "black".
The influence of famous "Pong" benign development of the coatings industry
Coatings for home decoration indispensable prerequisite material, people for their quality requirements have become more and more high, Central mediator paint coatings market has been widely recognized by consumers, and like the Lipan, CR, duoleshi such coatings brands have the hearts of the people. Consumers are well aware that do to the biggest coatings industry, Lipan, China resources, such as brand products duoleshi quality and environmental protection can be guaranteed, it is for these reasons, many not regular paint companies in order to bring their products to market faster, often playing some playing too close to the game, take advantage of these famous paint brand, increasing your sales performance, thus breeding a new generation as the "CRC" Lipan "," the u.s. home front brand-name products.
The paint industry "Pong brand" phenomenon has is widespread, the more well-known brand, brand-name "Pong", the higher the chance of, Enterprise headache is to rely on the famous "Pong" survival of the enterprise is a repeated treatment. China as a coating material production and consumption of a second country, paint industry is always great and not strong, the reason for this is mainly due to the lack of Chinese coatings market, real strength to do independent research and development production of few large paint companies, but in domestic 7000 + paint companies occupy the majority of SMEs, and therefore result in China Although has a huge capacity of paint, and the United States this paint power cannot be matched.
As the world's resources, we have been working to improve the overall level of production and sales of industrial products, paints industry as one of the important section, its benign development issues is increasingly being valued by the national government departments, however coatings market in industry unspoken rules has on the coatings industry development resulted in a certain influence, if it is varied, paint power threshold or impassable and farther away from us.
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