Building materials paint a serious trend in the end the polarization direction where.

<p> now the market competition is very fierce, polarization is also more severe, the face of this situation, we paint the industry how to do it? .Building materials industry is how to do it? .</ P> <p> cabinet product line will be extended to corporate wardrobe; building materials according to electric lighting companies together into battle; furniture industry ...... from the plate to the software in the last two years, the building materials industry enterprises in various fields plus .Great product integration efforts, while the wind is pleased to integrate Chinese traditional and new blow building materials manufacturing industry. .At the same time, the industry breakdown in another dimension of the phenomenon and development: the gradual building materials closet separate from the plate, and ripe for an independent industry; LED lighting for its strong momentum of development, gradually from traditional lighting to develop their own characteristics .. .Segmentation or integration? .China's building materials industry in the future development trend of where exactly the way? .</ P> <p> concept of segmentation: the rise of new industries </ p> <p> 'locker room for such a small product, it has also become an industry independently! .'2010 Years, Sohu talented at building material, Feng Jun, chairman of Ao Telang water heater so sigh. .Communicate with him, and it is well-known brands closet industry, general manager of the Federal Lim to Gordon. .Areas in the closet, dozens of brands is rapidly rising, relative to the pan-building materials industry, the higher degree of consumer concern was gradually developed. .Who could have imagined just a decade ago, the land of China there is no concept of the wardrobe industry. .</ P> <P> <P> <p> At the same time, in the traditional lighting industry, LED lighting is the rapid rise at an alarming rate, and the characteristics of its independence, and gradually drifted away from the traditional lighting industry, the a .Large areas of lighting, the most development potential of a plate. .In addition, the door is also the same rapid pace of development stand out from the field of traditional furniture. .Throughout the development of building materials industry in recent years, with the maturity of the market and enterprises, the concept of this industry segment, more and more evident. .</ P> <p> product integration: fuzzy extension of the enterprise products </ p> <p> the Chinese consumer market, the rapid development of building materials, with the doors, wardrobes, LED lighting, and other areas of rapid growth, the market cake, with amazing .expansion rate has attracted the attention of most of the traditional manufacturers. .Opie, Piano wardrobe into high-profile areas, the traditional giants to enter the LED lighting field. .Meanwhile, the huge building materials to build sets ho, business license, electrical, lighting product line in one of the series, Jonsson plans to introduce electrical products, which still remain within the concept of the traditional lighting companies, and its integration movement has become increasingly evident. .Even the lighting industry's leading single product champion mirror front lamps East Arcadia, also launched two years ago, solar lighting brands. .</ P> <p> Although the building materials industry has not yet apparent cross-border phenomenon, but the trend of enterprise product integration between the fields in the close has become a well-known phenomenon. .Single product champion seemed less attractive to attractive. .Building materials industry, where trends in the end the way forward? .'With the building materials industry, the brand structure for the future, I think a Big Mac-style, what style, what do all the field. .Another brand, so a single product, a single product champion. .'2010 Year No Fair, director of marketing for the domain of high furniture related sites Xu days Sohu in an interview said the case of these. .</ P>.