Breakthrough coating concentrate its resources single-brand marketing forces attack market segments.

<p> should be said that the Chinese paint industry in recent years the formation of scale or something, all aspects of development is not mature enough, the consumer paint still poorly understood. .Until recent years, it is the status of people's lives improve only gradually, slowly being valued by the people. .</ P> <P> <P> <p> coatings industry trend has been formed, then the inevitable end of competition among enterprises, marketing, enterprise development concerns, and this is placed in the most .paint companies face problems. .Said marketing, many companies think of to improve their visibility and establish a brand image, and then will think of the overwhelming advertising, celebrity endorsements and a series of actions. .These practices are correct and not to discuss us, but for paint industry, especially SMEs, will undoubtedly be a major capital investment to increase the burden on businesses, mishandled, will enable companies in trouble and can not stand .. .</ P> <p align="center"> </ p> <p> coatings industry is in a developing industry, medium and small enterprises. .Persistent performance of their products. .Some people experience life, and most of them only once or twice a decoration. .He did not intend to buy this product, your advertising is difficult in his mind impressed. .When he intends to buy the product, the greatest impact on their businesses often shop in the market influence, the recommendation of staff, designers, painters and even recommended, especially in the user's recommendation. .</ P> <p> present, the Chinese paint industry is in rapid development period, the sharp increase in the brand, can be described everywhere. .Sometimes a business or have more than one brand. .In the Chinese market, the paint brand (trademark or name) of up to 15,000. .It should be said, multi-brand business model in China, the history of paint once played a positive role in enabling manufacturers to maximize, in the shortest possible time, quickly grab the most market segments in different areas. .But the consequences and disadvantages of the operation is to spread the limited resources companies, specializing in hard to concentrate on one point, extremely weakened brand competitiveness, and thus can not become a strong brand. .Therefore, enterprises, want to expand sales channels, may wish to focus on specialized market segments, so that brand differentiation to be evident. .Three Trees Company has been pursuing a "child" brand strategy. .Collection of single-brand strategy to maximize the enterprise, optimizing resources, the growth rate appears to be rising quickly from the market in the tight encirclement, from the same stand out. .Also, many dealers because the three trees of a single brand approach that manufacturers can not retreat, the market will not cross-infection, which is full of confidence on the brand development. .If it is not the original vision, today's three trees of corporate performance may be difficult to create a spiraling growth miracle. .</ P> <p> paint companies to the current view is still widely practiced in the development of provincial-level dealers, or to find a distributor in each province and then by its own development and municipal distributors. .This mode is for the paint companies early, after the market quickly an important means of covering the whole country. .Was generally weak because the paint companies, often do not have the fine-end management and control capabilities. .However, if you still cling to stereotypes, it will be too long because of channels, leading to slow the market, not broad regional market coverage and other issues. .Therefore, many enterprises in order to expand the channels, has taken a new channel strategy, adopted a pattern encircling the cities from rural areas, directly to the development of the municipal or county-level cities dealers. .In this way, can make the traditional model of Province - City - County - Town, City or County reduced to - the town level to improve the business-to-end management and control capabilities, the realization of a great intensification of the network. .</ P> <p> order to improve their core competitiveness and reputation, brand image, many companies invest in advertising on the large, millions, tens of millions of very common, but sometimes it is difficult to achieve the desired results. .This is also the special nature of its industries and products determined. .Coating industry is a the development of the industry, medium and small enterprises. .Persistent performance of their products. .Some people experience life, and most of them only once or twice a decoration. .He did not intend to buy this product, your advertising is difficult in his mind impressed. .When he intends to buy the product, the greatest impact on their businesses often shop in the market influence, the recommendation of staff, designers, painters and even recommended, especially in the user's recommendation. .Therefore, the paint companies should, through stores, home improvement company, distribution network, residential quarters, oil carpentry, engineering, building materials supermarkets and other types of end-market promotion, increase market share. .To increase market share, sales, implementation of the chain business model. .</ P> <p> order to improve the core competitiveness of enterprises, business-critical but also hard skills. .In recent years, China is a capital-based economy to a knowledge-based economy into an enterprise, no matter how reasonable the external plan, but if there is no "real thing", everything becomes meaningless. .Therefore, companies should establish their own R & D institutions, one step ahead in product quality in order to seize the opportunity. .</ P> <p> China's paint industry, there is huge room for development for the future, to see how the paint companies were able to seize the market. .However, to be sure, no matter what business, in a rapidly changing situation, do not think of change, waiting to die. .</ P>.