2010, continuing efforts to promote a multi-pronged national paint brands to win market.

<p> 2009 the paint industry in China, driven by the slow recovery of the economy, the Chinese paint industry financial crisis of 2008 swept away the haze. .Performance of the domestic paint companies have greatly improved. .This will not only benefit from the overall economic situation improved, but also the way of paint companies to increase promotion and root out the marketing channels to increase the dealer is inextricably linked. .Brand marketing in the promotion of enterprise development process, played a crucial role. .</ P> <p> 2010 years, how to select and take this chance, reasonable around the paint brand marketing, marketing bumper year in the brand to achieve high-speed growth, China has become the paint companies need to overcome a major issue. .Growth in the enterprise, the brand is the fundamental operation. .2010 destined to be a bumper year brand marketing, branding, paint companies destined to become important event this year. .</ P> <P> <P> <p> unconsciously, the pace of 2010, has entered the threshold of 3 months of the year, the paint companies will promote the brand by which way it? .HC coating network leaves according to information received, with the majority of users to share the "multi-pronged" brand paint. .</ P> <p> traditional media (newspapers, magazines) promotion: the inherent group-oriented Newspaper </ p> <p align="center"> </ p> <p> paint companies in 2010 the traditional media, the choice .put in the traditional media industry, such as the HC coating network, "paint a large horizon," China Chemical Industry News, China reported more paint, and some mass media: such as Metropolis Daily, Shijiazhuang Daily, China Economic Herald, the Shenzhen Special Zone Daily, .Auto Weekly, China Financial and Economic News and so on. .</ P> <p> advantages: a wide range of communication, customer base and stable </ p> <p> traditional newspapers and magazines as a traditional paper media products, with a fixed customer base, with the spread of a wide range of real-time strong customer base .characteristics of stability, won the favor of paint companies. .Such as Metropolis Daily group with the Hubei Provincial Committee, two tiger paint departments jointly held the "Student Venture Project" public welfare activities. .Goldfish paint successfully developed "plateau machine paint" also by Shijiazhuang Daily News, the newspaper publicity to all users in Shijiazhuang. .</ P> <p> disadvantage: coverage of small </ p> <p> the mass media, a small proportion of the national issue, therefore, is limited to newspaper coverage of the range of content distribution. .Magazines are better than newspapers, by subscribing to our customers, increased coverage, but the overall issue of a limited number and influence greatly affected. .</ P> <p> reasons for selection: According to the development of different regions, paint companies can choose a different mass media, to improve the accuracy of refined marketing. .</ P> <p> network interaction: new forms of marketing </ p> <p> network marketing increasingly favored by advertisers to promote their continued away from the traditional network marketing model and open up new forms of marketing to further explore the interaction of network marketing .resistance, accuracy and personal potential, the rise of the Internet in recent years, interactive marketing platform is one of the influential and effective exploration of one of the outcomes. .Network is more accurate and effective interactive marketing platform to play a unique advantage of interactive online media. .The current situation of its development, it has the following four characteristics. .Participation, Focus, fun, incentive. .</ P> <p> coatings industry online media: HC paint net, paint line in China, SouFun, etc. </ p> <p> social networking media: Netease, Sina, etc. </ p> <p> advantages: .function, the online interactive marketing platform to promote not only paint brand promotion and product sales, the main thing is the majority of users to Friends passing business ideas, products and advantages of paint companies in the form of interaction through the network, passed to the users friends, .won friends welcome. .</ P> <p> disadvantage: as a new model of network marketing, network marketing platform for the rapid development of interactive process is gradually revealed some problems, such as duplicate platform architecture in the form, content, creativity by the restrictions. .Paint companies also need to interact with the web site, good communication, and promote the coatings industry to deliver more information through the network. .</ P> <p> reasons for selection: the face of China's army of over 300 million Internet users, paint companies have no reason to give up network promotion. .</ P>.