Paint industry in 2010 the rise of national brand power is gradually increased.

<p> paint companies in China's national tide of reform and opening up to encourage support of the burst full of life, continue to rise. .Support of national policy, the rapid development of the domestic real estate, consumer demand for the continuous improvement of environmental protection, promoting all aspects of the development of our national paint companies. .In response to rising domestic demand, national paint companies improve product quality, but also increased the channel distributors to expand and develop in the new millennium has made remarkable achievements. .</ P> <P> <P> <p> 2008 the global financial crisis, so that our national paint companies "high speed" flying pace slow down. .After the second half of 2008 to first half of 2009, a year of rest, national paint companies in the second half of 2009 still maintained a strong growth. .</ P> <p> 2009 1348 from the national scale statistics for the paint companies, the annual total output of 7,554,400 tons (7 enterprises in Heilongjiang Province, calculated at 9,000 tons), compared with last year the same number of enterprises 6,618,800 .tons (2008 companies in Heilongjiang Province by 9,732 tons 8 terms) increased by 14.14%; architectural coatings production reached 2,616,700 tons, 2,159,200 tons over the same period last year, an increase of 21.19%, the growth rate than the industry expected. .This is also the continuous efforts of domestic enterprises after the paint to achieve the new results. .</ P> <p> call the rise of national brands for many years now has been found in Haier, Lenovo, with worldwide influence on the enterprise; the rise of national paint brands have a number of years, but the paint brands in China .conquests in the war on the domestic market, with the state legislature, Dulux, foreign brands such as gaming, the overseas market is only a future goal. .</ P> <p> In China the Yangtze River Delta, Pearl River Delta, the Bohai Sea in the three main producing coatings, paints, Guangdong and brand in the production and sales aspects of concentration in the first place, in this battle between Chinese and foreign enterprises in the paint, .Guangdong, the rise of paint companies should carry the banner of the leading foreign brands to break the pattern of the domestic paint market, and the first step towards international. .</ P> <p> province of Guangdong as a coating, with more than 1,000 manufacturers, production and sales volume ranking first in the country, including "China's paint the town," said Shunde City, Paint, nearly 400 companies, .producing thousands of varieties of major categories of products, output of more than 20 billion yuan more than paint companies. .Paint the whole wide number of enterprises and quality point of view, among them a certain size and strength of the brand, including the United States Tu disabilities, Jiali Shi, Carpoly, Hualong, Golden Delicious, etc., these enterprises have made in 2009 after the financial crisis .the performance of growth, in 2009, is located in the Pearl River Delta of Guangdong Province, to 1,892,200 tons and 48.081 billion yuan of output value, remains a giant in various provinces of the first volume and value, and were achieved by 12.6% and 14.1% .growth. .Are based in Guangdong Province ranked first in production of 1,892,200. .</ P> <p> recent years, the architectural coatings product quality has reached international advanced level of similar products or the world, is moving in the direction of environmental protection, led to the financial crisis, pushing on the Chinese paint industry. .However, automotive coatings and marine coatings, such as high-end products and there is still a wide gap between European and American countries. .As the production of architectural coatings province of Guangdong Province in today's market structure changes, we must accelerate the pace of building coatings industry. .</ P> <p> brand </ p> <p> Guangdong enterprises in brand building aspects of paint, have come in ahead of national paint companies, but the brand to create a whole have a long way to go. .Both the need to establish a systematic brand building projects, from the brand image, brand communication and brand reputation three aspects, but also pay attention to the introduction of new marketing tools and instruments, innovative marketing strategies, and more with the power of professional marketing agency. .</ P> <p> channel and the terminal building </ p> <p> present the paint business in this part of the scraping was also very keen to form a face to face intense competition, the need to innovate in the Join form and content, and increase .county-level market and the layout of the rural market distributors, comply with the national "building materials to the countryside," the call. .</ P> <p> the end consumer, you need to do actual research, consumers need to really understand the product, so refined marketing, while a variety of network marketing, interactive marketing and other marketing tools also need to introduce immediately. .Closer to the distance between the end consumer. .</ P> <p> influence </ p> <p> Guangdong paint brand influence, in the South than the North large. .This will require paint companies to build greater influence across the country, of course, with the paint companies to open up parts of the market. .Open up markets, expand the brand's influence, to influence as sales support, complement each other, so that the corporate philosophy will develop faster. .</ P> <p> slow recovery through 2009, we have reason to believe, national paint companies in 2010, economic recovery and the "building materials to the countryside" policy with the support of national paint companies in Guangdong will certainly create a brand influence .and improve customer satisfaction. .</ P>.