Distributor of pain: relationship between the Internet age was a new game paint manufacturers.

<p> for paint industry in China, jumped from seven million annual break a big country, which is "the best of times," but perhaps "the worst of times": in order to digest the huge production .Paint manufacturers need a wider range of building sales channels. .Channel construction can not be avoided for two hot issues: Channel's "flat" and dealer management. .This seems like the two ends of the balance of the needs of paint manufacturers are always trade-offs over and over again. .Especially in the Internet age, information is spread rapidly and widely expanded, manufacturers how to manage their distributors to become more important. .For example, the elephant paint "recently irritated." .</ P> <P> <P> <p> elephant paint dealer network suffered retaliation </ p> <p> Yes, the elephant paint is actually relatively recent trouble. .Why? .2009 Elephant paints dealers to rectify and re-audit, the audit by 70%, some dealers are not standard contract "written off" the. .Unexpectedly In time, many sites and forums in an article appearing on the East Asian Paints Ltd., Jiangsu elephants released in the name painted on the elephant's price list, these prices again in July 2010 was "man & rdquo .;'s pushed the major sites. .This so-called "official price" than the elephant paint store more than half the price cheaper, and some price difference goes to two or three times. .In fact, encountered the elephant paint dealer revenge! .Really true? .Wisdom spoke to Deputy General Manager Cao Xianlong elephant paint. .Caoxian Long said: issued on the Internet false, false information, both have been canceled by an agent for the Jiangxi Nanchang malicious retaliation by the dealer, he said, because the dealer did not reach sales of Nanchang .The two sides agreed contract standards, was considered by the company in accordance with the provisions of the elephant lifted agent eligibility. .And the major dealers in the Internet publishing platform on the Forum and the public price of malicious publication of false information, create a false impression in the majority of consumers, and the elephant and the telephone company's internal information public, so that the elephant's image in the community .be affected. .</ P> <p> may encounter an elephant paint a case, when the vendor relations deteriorated, the manufacturers would be gone before all the benefits of, the dealer is of the original manufacturers spare no effort to many of the negative information .were all thrown out, especially in the Internet age, the information transmitted through the network to some extent, be rendered and amplification, the network does not take what is the cost of slander, but it makes consumers and product manufacturers and channel members have lost confidence. .More serious, and even the manufacturers to customers in the local market development and marketing are a huge impediment. .Manufacturers and product image, once damaged, would like to recover the cost is extremely expensive. .At first, also did not care about the elephant paint a disqualified malicious agents, but with a negative smear on the dissemination of information on the network, like the snowball snowballing when elephants paint feel I should stand .out the rights. ."As a traditional production-oriented enterprises, we realize that such a network denigrate the impact of the elephant paint too. ."Caoxian Long said," In the Internet era, on the one hand we want the network to spread our brand name to the effective management of our agents; the other hand, how to define illegal, malicious information is worthy of our coatings business .in brand management in a question worth pondering. ."</ P> <p> whether strict control of the dealer," Xiemoshalv "? .</ P> <p> as the Chinese paint industry's leading information platform, HC coating Network first reported the incident encountered elephants paint, and paint the elephant publicity price lists and other issues on the statement. .But the elephant friends questioned the dealer's revenge may be encountered "Xiemoshalv" provoke consequences. .After all, the dealer is also a need for group rights. .For example, the brand created in the paint early, with the strength of dealers, many paint companies achieve leaps and bounds. .But paint manufacturers also note that when dealers bigger and bigger, sometimes large distributors tend to "bring the market to enable manufacturers", with manufacturers openly antagonistic, so the paint manufacturers will have the dealer " .flesh. " .Some small manufacturers of dealers is survival of the fittest was the handling of paint, as we mentioned the elephant paint spreading false information threatening the credibility of the dealer who was eliminated. .Wisdom holds that the elephant paint from the dealer experience is easy to see revenge: the coatings industry value chain, as market competition intensifies, always among the members of an interdependent and mutually game, the relationship of checks and balances. .Both sides want to achieve maximum benefits, in this game, it had a pleasant and unpleasant things. .But in the final analysis, the expansion of manufacturers to achieve sales, distributors or manufacturers and consumer end to migration, from which make the difference, it can be said vendor relationships are dynamic. .The key is how to build a competitive vendor relationships. .</ P> <p> how effective management of dealers and distributors to help the growth of many paint manufacturers have been considering. .For example, giant Nippon. .The state legislature in March this year announced a ban on all dealer sales network behavior, this approach has been questioned by many dealers, the state legislature that this will damage the interests of dealers, and e-commerce on the Internet age is a blow. .However, consumer rights, to stop the increasing spread of the cottage on the market of fakes for the state legislature, the state legislature this undoubtedly safeguard the interests of end consumers. .Deputy General Manager Cao Xianlong said the elephant paint: to improve product quality, increase television and other advertising media, the basis of the traditional means of publicity, "Terminal Services refinement" is the key. .Established channel brand, the formation of logistics platform by the channel operators to change service operations; innovative business model, enhance the business philosophy, as integrator of the terminal resources are very important. .Wisdom that the dealer needs to be based on their network already has the platform foundation, through upstream and downstream of the transition and beyond, through the brand, capital operation, has made the retail terminal and paint factory on a larger voice and bargaining power - .- This is the basic path and direction. .</ P> <p> flat paint industry, whether it is the ultimate mode? .</ P> <p> flat on the channels that a consumer from the manufacturer to the whole supply chain, no other intermediate links in the ideal sales model. .Made this argument to manufacturers around the corner, dealers in imminent danger, there is no intermediate links, that is, not dealers. .Some people think that "years later, the dealer's name will disappear from the Chinese coatings industry." .The status of the dealer until the concerns of survival, began to spread out in the industry. .One can imagine the resistance of flat large repeat itself, manufacturers and distributors is difficult to avoid friction, and this sales model can really idealized shape, but also on the contest between them. .It is understood that Bauhinia, giraffe, Jiali Shi, Hualong paint and many other paint brands have already begun the implementation of channels to different degrees flat, which was the most complete implementation of Bauhinia directly to set up factories in Sichuan, all the dealers by the manufacturers .direct management. .For flat channels, the elephant paint dealer for the contract in 2010 to more than 600, most of them bear the elephant paint sales, is the main force performance. .But the elephants also began to paint flat in some areas to explore, for example, in Jiangxi, have achieved good results. .Deputy General Manager Cao Xianlong to the wisdom of elephants that paint: flat on the one hand strengthened the management of the market, and through the reseller channel can increase compared to sales in the region, but also facing the logistics costs, service and manpower .various issues such as operating costs increase. .Therefore, the channel is flat paint companies in different stages of the selection. .</ P> <p> channels, but no matter how flat, from paint products to consumers in the middle of the process of circulation never be replaced, but, "centralizing and strengthening" will be the main theme of the next channel industry. .Maybe in the near future there will be a major dealer team the "integration", and this integration results are: a large number of small dealers will gradually fade out, or have to change way of life, the proxy distribution market will be concentrated in a few .with the profitability of the "aircraft carrier" magnitude hands of dealers. .Or perhaps one day, from the "Internet" to "Internet of Things" model of mature, let us explore the paint channel "flattening" of the problem will suddenly become much simpler. .</ P>.