From the paint industry "low carbon" that open to speculation about hot hot marketing.

<p> after the two sessions, it seems all of a sudden, all industries are hooked on "low carbon" word, all the paint companies are beginning to "low carbon" as a marketing in 2010 an important theme, have .introduction of "low carbon" slogan, research and development "low carbon" products, it seems, all of a sudden, the word began to spread low-carbon was. .</ P> <P> <P> <p> in fact, has become in recent years, chasing the hot paint almost a necessary marketing tool. .Of course, this one's contribution to the integral and advertising. .Hot Fun is true that good, but not everyone can be hot spots of Fun, it was hot when the key is to, but some are more of a hot spot as a stage of the transition only. .In fact, acts as a business or brand, the times are a must, but the times are the standards and means of screening and consideration needed. .</ P> <p> hot marketing applications mainly in two aspects </ p> <p> marketing for hot spots in the HC, when I learned in college of "communication" which referred to a communication to the concept of cash .. .The so-called spread of cash, which is now the most commonly used methods, and definition of the concept is more popular means of a few years ago. .Cash spread the name suggests, is to focus and do a butt brand communication, the use of communication means and methods to attract consumer attention, to stimulate consumption and raise from the market power effect. .</ P> <p> definition of the concept is mostly a product and its functionality and extend their own additional, such as talking about the most recent low-carbon society, and suddenly you will find that everything around is a low-carbon technology, and .the original concept of high definition in terms of people can not become a ubiquitous consumer population, as in previous years, like the nano, not all are related to nanotechnology, and even underwear, socks nano, and can truly .Standing on the technical point of view will laugh more than this, does not know that nanotechnology has yet to research, without mentioning the industrial industry, and the cost to complete the process so simple and low-end? .! .</ P> <p> 3 hot marketing end </ p> <p> cottage. .Cottage was originally the word should not appear in the coatings industry because of how calculated the cottage, take a look at the mobile phone industry to know! .My cottage is the fear here that paint manufacturers use carbon as a gimmick for the original paint products as the packaging to get the market up to sell low-carbon products. .This final result is a flash in the pan, but only on the coatings industry is harmful to beneficial. .</ P> <p> uncertainty. .Mix and match fashion circles in recent years, this is a popular expression, but stained with marketing, all the hot mix and match brands and businesses become more nondescript now synonymous. .For example, some time ago we used to say odor paint, you do that to a certain odor paint is environmentally friendly paint it? .Odor of paint or not is not green paint, not to sales. .But the speculation out of the benefits of this concept is fresh and full of defects that can not be but the qualitative, terminal sales tend to encounter obstacles. .In contrast, networks, and other non-standard channel mode, sometimes innovative. .</ P> <p> offering. .Currently more and more enterprises and brand marketing in the hot, almost hot start chatting, not really standing business planning and development point of view, the blind pursuit of hot spots, no good and accurate positioning, leading to market supply and demand .imbalance. .The result is only one way, then cut off the products sold at the lifeline of cost recovery. .</ P> <p> exactly how to use hot brands in marketing? .</ P> <p> Although hot heat, and brand strategies need to match </ p> <p> such as the recent low-carbon hot, not all products are suitable for low-carbon. .You said you oil paint products, no one will believe it, because oil-based paint products already on the environment, the human body Harm Moreover, selling more oil paint quality as a selling point, rather than facing the hot spots to impose low .C word to yourself vulnerable to the original hand, target consumers sense of rebellion. .Meanwhile, the hot spots must be matched with the corporate brand strategy. .</ P> <p> hot, although concerned about the high, but also applied proper way </ p> <p> the existence of hot spots is not reasonable and more likely to be hot pursuit of hot spots indelible. .For today's consumers, all come and go quickly, Internet and media celebrities do endorsements for the concept of social issues, hot spots, do spread main, these are short-term delaying tactic, such as sharp brother events, as well as Xidan girl .in the abundance of network society and the proliferation of social age, ask them to do endorsements, but heat is three days, on how to use their hot spots, and corporate brands docking, and groups for its long term maintenance of radiation and implants ., management, etc., this is a wise move! .</ P>.