"The environmental craze," then set off a new wave of paint raw materials can be fried vegetables or drinking

Currently on the market, and beautiful naked painted painting advertising methods are common, an exhibition, a manufacturer of coatings staff directly with fried vegetables and taste also the paint can be accepted, but a brand paint, in order to prove that brand coating is environmentally friendly products without a doubt, even holding the paint tank to drink up, let people shocked and stunned! this profit eyebrow ads really make memories for the product, or even have a good impression. But can "drink" really is "green"? some consumers questioned its just hype! so what real people are really friendly drink paint or really hype?

Green heat coating market "," how weird business publicity

Nowadays, the coatings market was the hottest environmental protection, consumers are most concerned about coatings are coatings, environmental protection, drinking in the human body brush paint things that often heard. For more and more attention to environmental protection, social trends, many consumers are easy when you purchase paint in a environmentally friendly common misconception is that as long as the environmental indicators higher is better. Paint the key environmental protection! so coatings businesses that ingenious effects with a variety of "eyeballs" to prove that the consumer demand for "green".

Water-based acrylic coating products to fully, as a transitional product composition, strength, low, the life is short, content is low. While the world some brand water-based paint often have a super green features, greatly enhance its physical properties, high hardness, coating full bright, strong adhesion, abrasion resistant, resistant to scratch, and can be used for the direct coating wood floor surface.

Purchase paint to watch out for "green hype trap"

First, the coatings are chemicals and non-food or cosmetics, this is two different concepts. Second, buy coatings are used for brushing, not to drink. We see this kind of business promotion Act and the consumer and the purpose and results are not consistent. So, do not be the business concept of hype to mislead.

Paint itself is a rational products, consumption of a long life cycle, when consumers buy, to carefully compare and choose from. Many consumers purchase consideration most mainly include the coating of quality, environmental protection, color, price and other factors, but these factors in the hearts of different consumers of weight is not the same. But together, we all want to paint themselves, in line with the room environment needs, in line with their own personality and taste. For product safety, consumer confidence to be more scientific data and genuine experimental proof.

For the "Belle nude painting," and "paint" live cooking "and" drink paint to these pure, Bo gimmick to mislead the consumer into the myth of advertising not only require consumers to enhance their own knowledge and ability to discern the "wear" business intention of speculation also requires relevant departments of the relevant regulation, in order to eradicate these phenomena. As the Chinese coatings market is increasingly tending to maturation, paint brand and paint companies more and more, bring paint companies and paint brand competition is increasingly fierce. In fact, a paint brand products end ring not environmentally friendly, really need to rely on the quality of the product after use to prove, not closely rely on people's excessive speculation.