Waterproof coatings trend of the competition, "the industry's largest small-market".

<p> financial crisis in the United States under the influence of the entire paint industry sales industry has been hit hard. .According to 2009 global coatings market research report shows that gross domestic product of Asia-Pacific region and coating production has increased more than 10%, while China is undoubtedly one of the most powerful growth factors. .As the world's second largest paint big country, China's market demand, compared with the global market trend is clearly rising, especially with China's accelerated urbanization process, construction, automotive and furniture industries are developing rapidly, the annual consumption of paint application products .the growing volume. .Thus, even in the global excess supply, other parts of the world situation of high cost producers, the Chinese paint market will continue to focus on investment in regional giants, the future capacity of the coatings industry will be continuously expanded. .</ P> <P> <P> <p> the third quarter as the economic indicators of the impact of positive information, coatings continuously measure of industrial production expansion, obvious signs of the paint industry profits. .More importantly, the rapid development of the Chinese paint market has made many factories reached maximum capacity and therefore must build new production facilities. .In coatings, Akzo. Nobel, Nippon paint these global giants, compared Shandwick strategic expansion in China, slightly behind the step. .Shandwick also clearly a "distribution in China, expansion of the Asia-Pacific" strategy, the future will be the full range of product line strategy into China. .New plant in Guangdong Zhaoqing Shandwick in Asia Pacific is the first four paint plants. .The Lord Corporation also recently launched a new Shanghai factory, 3 times increase production capacity to meet growing Chinese demand for coatings and adhesives markets. .Meanwhile, from the Lord of information also showed that the expansion will focus on the future to meet customer and market demand other solutions, including high-performance coatings and structural adhesives such as heat. .It was in just the past 10 months, Bayer also announced the expansion of aliphatic coating raw materials in the Bayer Integrated Site Shanghai, China production. .The investment highlighted the support of Bayer MaterialScience for the rapidly growing Asian market promises high performance polyurethane coatings. .</ P> <p> In addition, important aspects of coating raw materials, October 27 network by HC coatings have received from Celanese was news that the integration will expand the base of Nanjing, vinyl acetate - ethylene copolymer emulsion ( .VAE) production capacity of production facilities. .New investment will Celanese throughout Asia (including China, India and Southeast Asia and Australia), the polymer emulsion business continuity plan to provide support. .By then, VAE Celanese Asia to double production capacity. .U.S. giant Cabot carbon black production of carbon black plant in Tianjin, the 15 tons / year of carbon black capacity expansion projects have been completed and put into production. .Coincidentally, Celanese announced the news before the expansion, chemical giant BASF had said it would spend 1.4 billion to expand operations in China, the project has been approved by the Chinese government, the new facility will be put into operation in 2011. .Market expectations for the future with confidence, wisdom that a number of capacity expansion projects continue to invest in Chinese paint market is the best proof. .Depth of understanding of the Chinese coatings market and the domestic market continues to explore, in advance planning for future growth, and radiation to the whole of China and the Asia Pacific region's future growth coatings market do the active preparations. .</ P> <p> China will become the future growth of the global coatings market, a major market. .Expansion on the one hand the growing surge in the Chinese paint market services, but also requires matching product supply with local technical support. .To Celanese, the emulsions business of Celanese production capacity in China is the latest in a number of investment projects. .Currently, Celanese Nanjing has become the largest global production network integration base. .Celanese Emulsion Polymers business is not only booming in China, received, and is continuing to include India and neighboring countries and throughout Asia, including Southeast Asia and Australia to expand. .It is worth noting that chemical giants to explore the Chinese paint market is not limited to the expansion of production capacity, China's paint industry in the relevant market chain and sustainable development. .Giants seems to be more popular in the base or the important integration of research and development center on China. .It also shows that giants in the Chinese market seriously. .</ P> <p> coatings industry, the industry as "big market, small industries." .To use, the small screws, large aircraft carriers, spacecraft, widely used in various industries, every corner. .In the past few years, we have seen the rapid development of market-shuffle stage of the coatings industry, "Matthew Effect" in this industry have been fully reflected, this prediction is continually proven its validity: Some paint companies in the closure of ., struggling at the same time, some companies are further break new ground, expanding field. .Some people worry that the paint industry in the pursuit of the rate of expansion at the same time, ignores the correct assessment of market demand. .On the one hand, expansion and new investment will continue to be the most advanced products into the Chinese market; the other hand, we hope Dailai coatings industry a new round of technological innovation, China's coating industry to provide more sustained and healthy development .broad space for development and prospects for the development of coatings boost played a certain role. .</ P>.