Developments in 2010, paint sales trend analysis Secret Nine.

<p> worlds, no one can predict no one can dominate, and fortunately, loyalty and consideration of these two indicators of participation, enabling marketers insight into the minds of consumers are thinking, more importantly, .can predict in the real business world, consumers will take what action, both in product choice or attitude in dealing with the brand. .If these indicators will help marketers, marketers may see it as a crystal ball to predict the future of the loyalty and participation version - or a brand marketing early warning system. .</ P> <P> <P> <p> if the appropriate configuration of these indicators, usually before the major changes in the market for 12 or 18 months, and in focus groups or traditional market research survey carried out before, can measure the .Values in future consumption, speed and strength. .</ P> <p> The following is a 2010 brand marketing activities in all walks of life and paint a direct impact on the success of the nine major trends: </ p> <p> 1. The price is crucial. .</ P> <p> Needless to say, from 2009, when low-price war has been continued, to know the price in 2010 between the industry is constantly heating up, the enterprise has brought a certain amount of competition among pressure. .</ P> <p> due to financial pressures and lack of confidence in the economy, consumer spending would continue in the performance of very conservative. .But no matter how much consumer income, regardless of their disposable income how much they still want to be regarded as "smart shopper." .In 2010, this title is not so much financial sense and self-image is related to better economic sense, that more need. .To current economic indicators, especially, before the establishment of consumer financial and retail organizations reduce the level of trust and suspicion levels increase, and make it all worse. .Brand sharp economic downturn would not provide a meaningful difference, or can cause resonance of values, of course, has a low, lower than the brand and the lowest price. .</ P> <p> 2. Differentiation, meaning and value are more important. .</ P> <p> marketers will need to ensure that their brand value actually expressing something in the minds of consumers. .Brand recognition as a significant market power has long been obsolete. .Now, the difference of success - that is crucial in terms of sales and profitability. .Rely mainly on "word of mouth" promotion technique will quickly find that they are among the consumer groups to create a lasting idea that: only the price (or reduced) to their products to distinguish from the competition. .If you keep to do this, but good enough, then your products and services will no longer be a "brand" and will be considered a "product category Locator", only this .only. .</ P> <p align="center"> </ p> <p align="center"> 2010 coatings sales trends in the development of dynamic analysis nine Secret </ p> <p> 3. Consumer participation is not a fashion, and .is a kind of brand objectives. .</ P> <p> facts have proved, the real consumer participation and active consumer behavior are related. .Consumer participation should be able to determine the response by consumers: it is any marketing or media plan objectives, which can substantially improve the marketing of the brand equity of a brand (a brand is that their products meet or exceed consumer .expectations.) .Marketing will be aware that if they continue the attitude of consumers when the model used to measure participation, then to get real brand engagement is almost impossible. .Marketing will begin to accept the fact that there are four ways to participate, including: platform (TV, Internet); scenario (program, website); message (advertising or communication / communication), and experience (shops / activities). .However, they only have one aim: brand participation. .</ P> <p> 4. Media planning will be more innovative and bi-sexual, and more focus on consumer touch points. .</ P> <p> media planners will contact the media classified as "online contacts", "line contact" and "new contacts", but the program will be based on a number of key planning .considerations: access point which can best enhance the brand value? brand + media equation, where consumers can bring the real participation? </ p> <p> only in the media plan entirely logical, credible, .humanity and real cases, will produce results. .</ P> <p> media planning and technological innovation will become exactly the same, exactly the same. .</ P> <p> for consumers, mobile devices are becoming increasingly important point of contact; and in 2009, the mobile device will be portable from desktop to laptop and then to change the starting point. .Phone location-aware software should bring enlightenment to the mobile media, which is expected to make promotional gift certificates, together with the IP multimedia system there, and to measure the return on marketing investment to find a larger scale. .Transfer of marketing budgets to the network is not new, but the social network in terms of participation will become more involved, to help marketers more effectively convey the message and determine the return on their efforts. .</ P> <p>.