Friday, May 20, 2011
Paint companies do not cover the market, "ambition" distinctive brand marketing strategy.
<p> 2009, China's paint market is increasingly competitive, the paint companies have come up with a variety of marketing methods, capture the market share. .The paint industry in 2008 set off a boom has highlighted the endorsement paint brands in the market, the financial crisis, "ambition." .Following last year's US-Jiang Wenli Tu disabilities work together, this year, second-tier brands have followed suit, such as Bade invited Pu Cunxin, Kao invited Zhang Tielin, the desert oasis invited Yin Xiangjie, Dibang invited last year, Stengel and so on. .The first-line brand advertising efforts also continue to strengthen, China Resources, Carpoly, the state legislature, Dulux and other currently on the market is continuing to put the advertising and actively promote the market flat, focus Eto'o township market. .</ P> <P> <P> <p> first-line domestic brands have begun to paint eyes on the rural market, begun several years ago to study the rural market. .Rely on brand recognition, distribution and implementation of staff-intensive, and ultimately the first to occupy the rural and urban markets. .At present, the second coating developed at the county level or in response to market outlets, the pace slower than a lot of brands, until the second-tier brands have the energy to open up the rural market, brands have occupied the market for a long time. .</ P> <p> Overall, the brand strength, marketing, planning, and personnel in the overall competition with first-line brand and increased the gap between second-tier brands. .A variety of hardware on the market can be said to have an advantage in position to win, but the follow-up services are also paint companies get stronger consumer confidence boost tool. .In recent years, the company introduced a variety of after-sales service system to prove that paint companies have improved service concept, products and services, two-pronged approach, to be able to gain more market. .</ P>.
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