Inventory of the first half of the paint industry television advertising to capture different positions (figure)

2009 paint enterprises large-scale launch TV ad. Different enterprise brand concept, select different television TV vector to pass to the different groups in the coatings industry product information, brand information, has its own characteristics to capture the different effects of the "position", different levels of consumers.

Just as different paint companies have different branding strategies, TV ads are downright reflects this. Throughout 2009, the coating is to promote corporate advertising, brand, promotion of enterprise products, the enterprise investment.

Classic lacquer

Classic paint Hunan TV TV commercials into Hunan TV, such as "day" and other sections

TV advertising theme: Classic lacquer China-us

From white-collar workers, housewives, each with different groups of pregnant women out of the net, resistance to scrub classics paint, highlighting the various features of classical painting. Last value of $ 238 launched blue cover NET taste classic lacquer.

The advertising content you see classic paint lead with net taste concept, products suitable for different consumer groups.

Redbud paint

Redbud paint strong landing CCTV put CCTV advertising

TV advertising topics: redbud paint out spring

For kids, lovers, the elderly and other groups, brush out happy spring, romantic spring, spring of health, for you to House paint out spring!

Redbud paint advertising that contains different consumer groups, romantic and full of ads that make you feel spring around you.

Taiho paint

Taiho paint quality borderless television commercials into Hunan TV

TV advertising topics: quality knows no borders

Through advertising, delivery coating quality concept, emphasizing quality knows no borders, only a different choice.

America's paint coated

Placement of CCTV advertising

Mainly in investment-oriented

The above describes the different TV ads reflect the different needs of the coatings industry, you pass the quality, I'm inviting you romantic, my reason.

Advertising as a secondary means coatings brand, coating product promotion, play a positive role. But consumers are able to accept the coating product, you also need to enhance their own building, guarantee product quality, provide good after-sales service. From sales to construction can give good advice, so that the end consumer satisfaction is paint companies continue the pursuit of the objectives.

No matter what way of promotion, paint enterprises are not forget our brand-building, strictly controlling the quality of products, the promotion of power can only be achieved sales growth.