Current status of China's paint industry, a full scan and analysis of market.

<p> Chinese coating industry is different from other building materials industry is a special industry, paint industry generally low level of overall marketing, market methods of operation and rules of the game is different from ceramics, wood flooring, hardware, lighting, almost plate just like at most, .However, in China's vast market, the paint company has its own unique personality. .</ P> <p> Parody </ p> <p> the basic characteristics of China's coatings business is "one born of several children, all of them grab food to eat," so enterprises are small, weak brand, product .approximate model and performance, similar business models and advertising activities, leading to large number of domestic competition means paint companies focused on price, rebates, slander others, disorganization and other original level. .</ P> <p> the low level of Chinese paint market, low in a variety of similar and all kinds of "mimicry", the concrete manifestation of the Chinese imitation of foreign countries, small producers in large enterprises. .Since the state legislature and the Dulux launched the "triple play" and "one", the overnight, almost all of the architectural coatings manufacturers have a "triple play", "five ."or even" six "and" wooden Paint, "features all the same, just from the" Dulux "derived the name on the various kinds of" person "to countless, is an imitation or .walking a fine line, only the companies know. .Double the market is full of promotional materials distributed, well-known brands and miscellaneous information content is very similar to the brand, especially Wood promotional materials, in addition to the product structure, features and considerations strikingly similar, the creative expression, language expressions are also .very close, as manufacturers of different brands of the same product promotion, the whole is "totally copied", very easy way, anyway, the Chinese consumer is still better fool! .Even some well-known brands are no exception, as the image of the market all kinds of shops, stores, walk a few will find much the same after. .From the product name, number, promotion to marketing, every aspect and even some details, in addition to identical that imitation is bound to lead to the homogenization of a price war within the same line, reducing the industry's profit level, which is constraining the overall level of China's paint business .improve the main factors. .</ P> <p> in a national marketing means, the paint industry is basically divided into "two camps": "Rally School" refers to the state legislature, Dulux representative "foreign brands & rdquo .;, "push school" refers to the CRC, Carpoly, Tai Po, the United States Tu disabilities, such as the representative of God Island local businesses. ."Rally School" with strong financial resources and relatively skilled marketing tools, spread through the huge costs to build brand image, thus forming a strong pull on the end consumer; "push camp" is generally value the establishment of a broad distribution .networks, through the prices are not transparent to protect the interests of dealers, even through multi-brand operations to increase network density and reduce price transparency, but the relative emphasis on communication and brand pull is not enough. .</ P> <p> marketing practices as the difference, "push" and "pull" the two groups occupy different market segments. .Because latex paint is relatively simple construction, combined with the state legislature initiated the paint color on consumers, making the paint more inclined to "consumer goods", so its purchase of consumer behavior among construction workers affected by the small, the brand plays a huge influence .effect. .However, the deployment of polyester Wood, the construction process is relatively complex, requiring the help of professional builders to complete, so it is more like "industrial", the purchase of consumer behavior influenced by the center staff. .This creates a "push" and "pull" the different factions end: "Rally School" occupy half of high-grade latex paint, it is difficult to form the polyester wood coating market advantage; "push to send & rdquo .; the Wood account for almost all of the market, but have generally not large as a latex paint. .</ P> <p> expansion of the heart </ p> <p> China is the world's third largest paint producer and consumer countries, the production and consumption volume has exceeded 200 million tons, the market capacity of more than 200 billion yuan. .Still 20-30% of current annual rate of increase. .</ P> <p> According to incomplete statistics, more than 8,000 paint companies across the country mainly in the Yangtze River Delta, Pearl River Delta and the Bohai region. .</ P> <p> them, "foreign brand" and the domestic large-scale manufacturers, the market positioning in the high-end products, a market leader, to guide paint consumption trends. .Many domestic small and medium enterprises of other coatings, places middle and low production of coatings products, follow the position in the market. .Only a strong national brand of the state legislature, Dulux, CR three, Garbo Li, Tai Po, the United States Tu disabilities, Bauhinia, Island of God, the ancient elephant, China Paint, Show Chen, crocodiles, Ivy, Red Gate, China .Long, Bade, Supe, more than 10 brands of small impact; regional brand is quite common. .</ P> <p> paint competition intensifying, the state legislature early into China, Dulux greater impact in the country, the highest in the forefront of the coatings industry, investment in the market, marketing planning, management and technological innovation both on the domestic .companies pose a threat. .The CRC, Carpoly, Tai Po, the United States Tu disabilities, Supe, Red Gate has a lot in recent years such as the development plan, and some have begun to put into action, such as China Resources that "the state legislature 5 years to catch up & rdquo .;, and heavily engaged in inviting Ogilvy & Mather Brand Integration and image promotion; great treasure to build "the largest paint manufacturing base", the goal is annual sales of 100 billion; Carpoly invested heavily in advertising for CCTV and .considerable momentum off the "challenge of foreign brands" public relations activities, and deservedly become the industry "opinion leaders"; Mei Tu who is made a "three-chasing Resources," the second pioneering oath, and frequently with .exposure to international and domestic 4A advertising companies to seek transcendence; Supe to build "the Kingdom of China, floor paint," and promised more favorable terms to attract a large number of high-tech talent; Red Gate and Star Crown is the word "postdoctoral" .and "nano-technology research and development center" technology card ... ... Chinese paint companies in the next 1-3 years will be even more intense competition. .</ P> <p> row seating </ p> <p> nearly ten thousand coatings business in China, large-scale production of architectural coatings more than 200 enterprises, the annual output of 5,000 tons in 2002 more than 27 enterprises in 10000 .tons of enterprises, 14, more than 2 tons of only eight companies. .Data shows that Nippon Paint (China) Co., Ltd. is the largest output of architectural coatings manufacturer, the annual output reached 63,400 tons in 2002, accounting for 9.7% of national output; followed by Nippon Paint Co., Ltd. in Langfang, yield 4.65 .million tons, accounting for 7.1% of national output; paint factory in Shunde, China Resources Co., Ltd. ranks third in production of 37,700 tons, accounting for 5.8% of national output. .</ P> <p> present, the paint industry can basically be divided into five echelons. .That is, the state legislature, ICI, Resources, represented annual sales of 10 billion yuan of the enterprises are the first tier, and a large treasure, Carpoly, old paint, represented annual sales of more than 500 million yuan in the second case .echelon, the Bauhinia flower, the United States Tu disabilities, China Paint, God continents represented annual sales of 1 billion or more is a third tier, fourth tier includes all local paint brands and sales of less than billions of other paint brands ., then there is an echelon that does not belong to any of these enterprises, the main competitive advantage that has 10 paint giant foreign companies and several Chinese listed under the paint companies, such as double tiger, light house. .</ P> <P> <P>.