Monday, February 7, 2011

Increasing the size of the Middle East will become the global coatings market potential of new horizons

London information research institutions IRL published recently in the Middle East and Africa coatings industry market report forecast that between now and 2014, the Middle East coatings market size will be based on average 4% to 5% of the speed of development. The report found that compared with the industrial coatings, decorative paints market growth prospects are more optimistic, will become the Middle East's major paint products. Middle East market has become a multinational company compete in the battle of coatings.

Saudi U.A.E. as main

Many Middle East countries are making great efforts to develop the local tourism, infrastructure construction will open up a new coating market, the promotion of architectural coatings, automotive paint and Marine coatings demand growth. Recently many chemicals and coatings companies have to turn the Middle East, including Germany's BASF and Bayer, United States Huntsman, Sweden boshide, as well as Norway's Jordan, their investment in the Middle East has increased significantly. Industry noted that building investment often is to stimulate economic growth engine. Survey data show that Middle East architectural paint sales reached the area coating 64% of total sales is expected in 2014 the coatings market will reach $ 27.

2009 Saudi and U.A.E. Paint consumption respectively 62% and the Middle East by 11%, the future of these two countries will occupy the main Middle East coatings market.

At present the Saudi plan to invest $ 500 billion to build six industrial city, including the West Coast's "King Abdullah economic city", the Medina, near the city of the "knowledge economy" and "Northern Mudug Sai de Prince economic city". The Saudi State investment Council hopes that the new city in 2020 accommodate 500 000 population, creating 1 million jobs and $ 1500 for Saudi Arabia to increase income. It is estimated that demand for Saudi paint nearly 90 million tons, it is the Middle East's largest coatings market.

U.A.E. has become stimulating economic growth and the strengthening of the Middle East Middle East regional contact hub, U.A.E. urban development, especially the "world first" Dubai Tower, Halifax Tower and the construction of low carbon cities masidaer, portend U.A.E. paint and coatings market of enormous potential for growth.

North Africa market poised

Although rapid growth of Asian markets, the rise of North Africa coatings market has yet to be comprehensively, but paint companies over time is of the view that its potential to be ignored. Current North Africa local paint companies only have less than 50, and scale are not large, it has attracted global coatings company eyes. Paint giant Netherlands Akzo Nobel has been active in North Africa, and to seize the United States after the acquisition of SigmaKalon PPG, Netherlands will tentacles here. In addition, BASF Coatings as early years ago in Ghana, to build cars repair paint product line, is also positive developments to North Africa. Jordan has also been developed for the North Africa market long-term development planning.

Analysts noted that Egypt is a pending development of emerging markets, since Egypt has a huge consumption potential. The current population of Egypt has close to 7900 million, but paint consumption only 23 million tons, and its prospects for the development of the coatings market expectations.

Currently, Libya market is being more and more promising coating production enterprises, including Jordan, NationalPaints, PACHIN and Sipes and other companies. Libya's energy, utilities, transportation and infrastructure in the next few years will get huge budget investments, other industries such as steel, aluminum will be further developed. In addition, the country may be in the near future accession to the traditional domestic operations may be completely changed, but the gaps in the domestic market attracted paint giant eyes.

There is great potential for high-end custom products

The Middle East on coatings have specific requirements, such as architectural coatings must be able to withstand high temperature and long term against Desert sandstorms, at the same time, deserts cover reduces the area on the outdoor industrial wood coatings consumption and indoor wood furniture to industrial wood finishing coat of growing demand.

In addition, with the countries of the Middle East increased awareness of environmental protection, the future high-end energy saving and environmental protection coating will become a trend. In order to be able to stand out to seize the market, paint companies will seek to launch the meets the characteristics of the Middle East region with high-quality environmental protection formula. In the U.A.E. Abu Dhabi's world's first carbon neutral city construction, Germany BASF will provide energy saving and environmental protection of the climate-friendly building materials, such as reduced absorption of infrared radiation, roof coatings to reduce air conditioning needs, and significantly reduce carbon emission reduction.

March 29, in the U.A.E. Dubai International Convention and Exhibition Center held 2010 Middle East coatings show attracted hundreds paint companies, multinational enterprises shows the new environmental protection coating products. Germany WACKER at the exhibition introduced the VINNAPAS series of innovative products including for modern building and coating technology of redispersible LaTeX powder, lotion and solid resins, United States Dow at the exhibition published acrylic latex polymer series, new technology and new products.

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