Financial crisis and the surprise of the paint business adjustment Mr trick for guaranteed growth

According to the survey, the entire coating market affected by the financial tsunami waves and dispirited lot, the real estate downturn, lead paint product sales linear sliding, for enterprises, is undoubtedly a cold winter, cold-lips tooth, downstream chain of distributors are in a period of adjustment. But most dealers expense statement financial tsunami effect on dealers individuals far more profound and rapid enterprise, to bear the brunt of the enterprise have understanding. So's brains plot way out in the enterprise, the dealer seeks to set off from their own, original sales mode limits itself to seeking breakthrough, Discovery Channel. To this end, in this occasion, the finishing handonglayue business intelligence on carefully prepared for you the "Bible" of marketing.

Hebei province Shijiazhuang huaye building materials market, Zhao Feng crocodile paint dealers

— — Inverse and winning, "rural surrounds the city."

Shijiazhuang market is national coatings market flagging a microcosm, even a small peak late decoration cannot force arm frenzy, driven by today's home of wall paint sales is just the tip of the iceberg. In the face of the award-winning hit and relatively saturated city market, focus on attack has been difficult to work. So I choose reverse thinking, surprise, everyone tried to explore the city market, I select the affected by financial crisis relatively weak in rural markets, taking Mao Zedong "rural route encircling the cities". Currently more than 80% of the crocodile paint are sold to rural areas, and overall sales.

Jiangxi ji'an trade Plaza and paint dealer Wang Wei-Manager

-Multi-level marketing, deepens

Marketing has always been businesses stimulate consumption of customary practices in this poor sales of winter, how to "sell" this old marketing mode on a breakthrough, we're still quite following painstaking, from October have been engaging in promotion, from distributors to c

onsumer use of multi-layer promotions, to distributors purchase quantity rebates to stimulate, guide distributors then consumer promotions, deepens, the promotion of the implementation, results and trade Plaza New South Street, just three and shipping more frequently.

Guangxi Nanning fast ring building materials market in England, paint dealers million bingxiang Manager

— Looking for the coatings market share

Fast ring building materials market now brand, extremely competitive, and the environment, for sales of large, mature, market relative saturation of brand, elevated space very small, sales also downward trend. The English market is still in Nanning is blank, and the brand of product quality is good, there is a larger market space and potential, so instead has no saturated brand difficult.

-For large size small, stable indiscriminately.

Although the assortment of heze market paint brand, but in time, advertising propaganda strong libang, duoleshi, huarun brand have stronger brand marketing efforts, and the remaining number is priced lower at the local brand. Therefore, as a brand of Scanlon in the tender or competitive advantage. In-a-half years, heze city, in addition to retail, the main performance thanks to several large projects successful bid. On this occasion, take into account the economy, followed by retail, seeking to more to project large fish stably.

Zhejiang Wenzhou City paint dealers ... pine General Manager

— Network promoting sales, primary and secondary growth advantage

In the face of the financial tsunami, whether wholesale or monopoly are striking, we Futian paint sales can only equaled with last year, which also benefited from the last ten years of marketing experience and established network of relationships, formed its own relatively mature sales channels. The relative lack of strong product of channel network becomes especially important, in addition to the proper classification of products, i

n establishing the main brand, in addition to one or two secondary products to complement and improve the product structure.

Henan Kaifeng Hao de a brand dealership trade square

— — From reality, to avoid the large project, bagatelle

In most areas in the North, the coatings industry is watching day dinner, when a cold wave, paint sales also face ice. Henan last month or even cold to minus 4 degrees, home decoration, equipment or basic foodstuffs, near zero. And now the consumer more choice, trends identified brand advertising propaganda of strong brands, these good brand only retail are enough to make us these eminent and weak brand far behind, simply do not have the ability to compete with large projects. So we can only be the second best, seek truth from facts, start small, fragmented small project contracted.

Henan province Zhengzhou city Putian new prone sheet market ya star paint dealers, General Manager Liu

— — Depending on market needs, selected on the brand

The province of Henan county-level cities affected by economic conditions, on paint brand requirements, tend to be priced lower, quality is relatively secure products, low-end products are more popular in Henan province. Guangdong Province brand more optionality. My choice of elegant star paint price is moderate, good quality, and before I had nearly 20 years of engineering, has accumulated some personal network, in the project contract has certain advantages, sales are attributed to the project needs, often a project has more than 100 barrel usage. Therefore, selected on good market need is sales that premise.

Hexi in Huaihua City, Hunan province building materials market three weiqi dealer Tao Jianlin General Manager

-Select complementary brands, operating

Product sales in addition to the manufacturers support, product quality, advertising, propaganda, and other factors, in addition to our own intentions to operate in an effort to penetrate the marke

t in order to meetCrisis of coatings market win. In the ten years of paint operation, I continually felt, in Agent 3 weiqi, and agent duoleshi. Three weiqi affordable, good quality, high-profile duoleshi, two complementary brand formation and can meet the needs of different consumers.

Kunming Red bear coatings total distribution Wang Qin General Manager

--Kam-Amway marketing model, with merchants businesses

Although the Red bear coatings like CRC, Lipan, three trees, Garbo Li, and other big brands, but its sales volume in Yunnan market, also has a two million or so in paint brand hundreds of Kunming market place, thanks to our successful experience of the world's largest consumer goods manufacturers to Amway's business-driven businesses "," sales model to the development of dealer, forming a tight chain. In fact, the differences between brands are not too large, the real key is how a man, to be successful, cause it to succeed.

Shandong linyi city plate decoration market champion coating agent General Manager Liu Chi

-The selected brand, easy operation

Agent champion coatings less than a year, initially want to borrow some relationship to do some work, but the project ultimately will pressure, failed to become the primary channel, then manufacturers support, distribution sales help to develop agents that network is established. Champion coating is a patented product, good quality, the price is not very high, in linyi market is a new brand, the market is completely blank, increased space very big.

Hubei Wuhan City Guangdong Earth paint dealers Chen, General Manager

-Establish a communication platform for doing link communication

Wuhan overall sales of paint this year relative decline by 40% last year-50%, but the East Guangdong Earth paint it all started from the proposition that, starting in July the agent to the investment project is now half-year sales of 200 million distributors has opened up a 50 or 60

. Good communication with distributors, establishing a communication platform for the delivery from the sales concept to the after-sales service of supervision, every step is crucial to help distributors improve sales while doing the manufacturers and distributors maintain ties to make information flow smoothly and quickly.

Haikou city, Hainan Province coating agent leaves sleep Bao feng, General Manager

-Adaptation to the market, to market, with market changes

Haikou market effects of the financial tsunami, such as duoleshi, Lipan brand sales decline some more clearly, sleep Po is not affected by the impact, thanks to sleep in Haikou retail, works on two legs. I think that selling coatings have to adapt to the market, to market, with market changes. Now advertise, stable quality, affordable brand will be better able to adapt to the market.